Burger King Belgium has taken the unusual move connected with calling on “Michelin Guide Inspectors” to consider the brand’s Master Burger regarding a movie star in it has the prestigious restaurant rating.
Around an open page, often the CEO of the Burger King Belgium Kevin Derycke pointedly asks the inspectors “How many places does your little red book have that serve remarkable recipes that are on this table in a few minutes, and even where you don’t possess to be able to book three months ahead? ”
Along together with 버거킹 for you to Michelin, a new petition was published on Burger California king web sites and intended to get the Michelin Guide. This campaign has caught Michelin Guide’s interest on social media and one Belgian inspector had a preference in the Master Hamburger.
Typically the marketing campaign is being operate across social advertising, in addition to on billboards as effectively as through the PAGE RANK activation welcoming political press as well as chefs to return and style the Expert Burger in one of the brand’s dining establishments.