Burger King trolled McDonald's Myspace comments with replies hawking free Whoppers

버거킹 킹오더 from Danish ad agency Big brother Grey highlights BK's individual customer service pledge.

Burger King's efforts to troll opponent McDonald's have been recently continually creative in modern years, whether it's providing customers one-cent Whoppers whenever they're near a McDonald's or teasing its opponent over its association having clowns. The latest work, by Denmark, highlights purchaser support by replying to McDonald's customer complaints about the brand's Facebook page.

The effort, through agency Uncle Grey, observed Fried chicken King write individual responses to over a 1, 000 consumers who had left customer service-related comments with the McDonald's Facebook or myspace web site over the course of last Thurs night night (Sept. 24). For each of these people, the brand gifted apart a voucher for a good flame-grilled Whooper, through a link provided in a new BK reply.

The particular stop is designed to emphasize the reality that Burger King Denmark now guarantees that everybody gets a reply within 48 hours automatically Facebook site. It furthermore says it will answer anybody as far back in period while Facebook allows.

“Customer services is a massive part of the whole guest experience and all of us haven’t also been doing a good enough task throughout taking care of each of our attendees on the web. When addressing this particular we realized there are even extra cheese pizza fans out there that deserve the reply. Many of us did what we can to aid out, hoping a few fire grilled Whopper like will help make things greater again, ” says Daniel Schröder, Marketing Director, Hamburger Master Sweden and Denmark, in a statement.