How to define, design, and validate your product idea in five days

The no-nonsense guide for people wanting to launch successful products

Created by Robert Bye, a Product Manager in NYC, who's worked at Google, Founders Factory, and Fueled, in addition to co-founding Morrama. He's also advised startups in the US and UK.

What is it?

This playbook covers the fundamentals of product strategy, design and entrepreneurship, giving you the tools to execute and validate ideas, without investing a lot of time and money.

Taught entirely using free to access tools, so no additional software is needed.

Who is it for?

If you’re a first-time entrepreneur, founder or a no-coder who wants to turn their product or business idea into something real, this course is for you. No matter your background or experience.

The structure

Discover

+ Deep dive into your idea and the problem it's solving

+ Explore potential users and defining functional user groups

+ Build your featureset and roadmap

Define

+ Outline what your minimum viable product/service should be

+ Learn how to talk about and market your idea

+ Plan how to sell to your first potential users

Create

+ Wireframe your minimum viable product/service

+ Design core screens & marketing materials

+ Build a website/landing page for your idea

Validate

+ Launch your idea to your existing network

+ Reach first customers outside of your network

+ Define metrics and measure performance to validate your idea

What you'll learn

+ How to build a product people will want to use and pay for

+ How to design core parts of a product / service

+ How to create a custom landing page for free

+ How to validate your idea and make sure you're building the right thing

Tools you'll learn to use

+ Whimsical: A leading tool for creating user flows and wireframes

+ Figma: Industry-standard tool for product design

+ Carrd.co: No-code single page website creation

+ Google Analytics: Behavioral events based data analytics