Hey creators!

It’s been an insane, and hopefully successful weekend for you so far with Black Friday.

Not only that, we launched a new Gumroad. Same name, but different everything else but more on that later.

In this week’s newsletter, we cover:

5 emails you should send to increase revenue
Gumroad’s rebrand
The ultimate guide to creating and selling an ebook

Let’s get into it!

5 Emails You Should Send To Increase Revenue

Over the last few months, we’ve talked to top creators and world-class email consultants crushing it with their email marketing to learn the ins and outs. With that, we compiled the five emails you should be sending your subscribers and customers to increase your revenue.

Welcome Email

Consumers expect to receive a welcome email after signing up for your newsletter, content, lead magnet, or product. Because of this, the average open rate for a welcome email is 50%, and the average click-through rate is 26.9%. To take advantage of this, you can include a free gift, a promotion, or a link to your products.

Best Content Email

Want to make a lasting impression with your new subscribers? Send them your best content. This can be a combination of your top newsletters, articles, or social content. The goal is for your lasting impression to create an expectation that you deliver high-quality content, which will lead to a high open rate in the future.

Taste-Test Email

Not every subscriber is ready to take the leap and become a customer. To help guide them, send a taste test of your paid products. Meaning, give them an inside look at your product and the problems they solve. For example, one module from your course, or one chapter from your eBook -- tactics as simple as this can make a drastic difference.

Feedback Email

This is one of the most important emails you can send to customers. It will fuel how you optimize everything you do. After a customer has purchased your product, send them an email asking for feedback or to leave a rating. You could also choose to add a quick Survey via Typeforms to get more insights into what your audience whats and how you can improve, like optimizing your copy, sales pages, emails, and social content.

Upsell Email

On average, acquiring a new customer can cost five times more than retaining an existing customer. This means, your upsell email is one of the most effective ways to increase revenue. You can upsell existing customers on upcoming products, higher-priced products, affiliate products, or even down-sell them on lower-priced products.

You can learn everything you need to know about creating email workflows in Gumroad here.

What’s Happening In The Creator Economy

200+ ways to earn your first dollar online
How to plan for unpredictability with Daniel Vassallo
36 Blender tutorials, add-ons, and assets for 3D animators
Sahil’s take on why he doesn’t care about a resume or a degree
Still running a Black Friday deal? Drop it here.

Betting On A New Gumroad

Gumroad is now 10 years old.

And instead of reflecting on the last 10 years, we’re looking forward to the next 10 years with a series of new bets.

One of the biggest bets being, evolving from a tech platform to promoting a lifestyle brand.

One that reflects all the possibilities we promote like working, creating, living, and creating differently.

And we want you to join us in this new beginning and place new bets with us.

Like us, try all those ideas and see what sticks.

Watch a live Twitch recording of Maya, a developer at Gumroad, working on our rebrand.

Read more about our rebrand and see what’s coming here.

All You Need To Know To Create and Sell eBooks

Many creators decide to create an eBook as their first product.

The benefits of going this route:

It’s easy to start and compile
You learn how to start a business
You learn how to generate an income online

There are 10 steps you need to take that will guide you from ideation to production.

To help you through this process, we created the ultimate guide to creating and selling your first eBook.

You can read it here.

New Look For The Gumroad Sales Dashboard App

The Gumroad Sales Dashboard App has a new look!

View product sales in real-time
Monitor your sales revenue
Get detailed traffic analytics

Update the app or search for ‘Gumroad Dashboard’ in the App Store to download it.

To new beginnings,

Gumroad