Email remains the primary communication tool in business. Hence the importance of taking care of your email signature . Thanks to Centrally Managed Office 365 Email Signature service, you can add a signature to each of your e-mails. The body of your message is of course the most important but your email signature is not to be neglected. Let's see why.

The email signature, a real communication tool for your business!

Very often neglected, the email signature represents a real vector of communication for your company. It offers you the possibility of integrating call-to-action buttons (Calls-to-Action or CTA) of the type " Click here to receive our catalog ", " Download the presentation of our company " . This is why it must be implemented for all of your employees. All the more so when we know the number of emails sent on average per day by a person ...

The email signature, for a more professional image!

Including a professional email signature for emails sent to your customers, prospects and even your partners helps give great value to the message you are trying to convey.

Without an email signature that names your company, your recipient may not pay special attention to your message and in some cases may even miss the fact that the message originated from you. An email signature makes your email look more professional. Take the opportunity to add your company logo and respect your company's graphic charter .

Standardize all electronic signatures to speak with one voice

In a company, several employees may be required to send messages to customers and prospects on behalf of the structure. Therefore, even if you have adopted an email signature for sending your professional mails, it is important that all employees use the same signature . This will allow the recipient to recognize that the message is from your company even if the sender of the mail is not the same every time. Standardize this signature to each of your employees . All will communicate with one and the same voice: that of your company!

Allows rapid identification of the interlocutor

Personalize your email signatures for each of your addresses. Your recipients will know exactly who to contact for a particular request, especially if you have generic email addresses such as contact@example.com, or servicecommercial@domain.com

It is also very important to choose your professional email address !

The electronic signature, a real advantage for your communication

Direct links to your site, your social networks

Remember that your email signature may include hypertext links . We can therefore consider creating one from your logo to your website. Your recipients will then be able to consult a portfolio , a company blog, or customer references depending on what you have provided.

You can also insert links to your social networks, put a presentation video , encourage customers to respond to a customer satisfaction survey , to subscribe to your newsletter, etc.

Make event communication!

Take advantage of your email signature to inform your recipients of a current promotional offer, of your presence at a trade fair or other event on which you wish to communicate. A common signature can be updated regularly: for a better follow-up, for example, set up a calendar of your signature changes.

Allows significant time savings

At the end of each of your sendings, you always make sure to fill in the elements of your signature: Last name, First name, email address, telephone number, name of your company… Do not waste any more time with this; automate this task with an email signature !

Check that the email signature is visible everywhere

Now, the importance of the professional email signature in your professional mails is no longer a mystery! However, it is necessary that you carry out some verifications to be sure that your email signature will have the desired effect. Indeed, some mailboxes such as Outlook or Gmail do not display email signatures.

Therefore, you may create your signature and it may not appear in messages. To resolve this problem, you must perform tests to verify that your email signature is visible before you start using it with your customers.

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