Why Businesses Are Looking to Do SEO

Build a Brand

Every business wants to make itself a place in this competitive market. SEO helps you build a brand.

How?

When people search for desired products or services, usually whatever appears on the first page of Google, people take it as a trusted entity.

If your website gets ranked on the first page of Google search result, you will be able to establish the brand

Get Website Traffic

If a business has more traffic (human not bot driven), it will have more chances of converting visitors to prospects to customers. It means opportunity to do more business.

How?

Without a doubt, you will have much more traffic being on the first result page than on 4th or 5th page of search engine/

It Does Not Cost a Bomb

Getting results from your SEO efforts takes time but it doesn't cost you bomb like paid advertisements like using Google AdWords or Facebook Paid Marketing or Linkedin/Twitter Paid marketing.

Establish Authority and Credibility

As you write content about your products/services or related topics, you are establishing yourself, your company, its product-services, credibility as well as authority.

How

SEO requires you to write content and having enough/engaging content means, consumers are likely to perceive you as a credible resources with certain authority

Why Businesses Are Turning to SEO Agencies (Digital Marketing Agencies)?

Most business owners who have websites, they are not technical people.

Though they understand the importance of SEO, they can not keep up with the changes happening in SEO world

It makes sense someone expert to do SEO for you, than you struggling to understand finer details,

SEO Needs Expertise, It Is An Expanding Universe
Trade Off : Focus on Business or Keep Upgrading SEO Activities

SEO Agencies: Too Many Players, Stiff Competition

There is a tremendous amount of competition in the digital marketing space. Yet not many digital marketing agencies can claim to have delivered real positive results.

If you are a SEO agency trying to make the right mark in front of your prospects, you need to put your best foot forward.

Get Your SEO Proposal Right to Win New SEO Projects

The most crucial pitch you can make to your prospects and which will be the deciding factor, is going to be your SEO proposal. Your sales proposal is your ultimate weapon to convert your prospect from casual explorer to serious buyer.

SEO Proposal - Your Ultimate Weapon

You send a proposal to your prospective client who seems quite enthusiastic to start the SEO work. Somehow things start falling through cracks and you don’t realize what’s wrong.

SEO Proposal - Get It Right

Your SEO proposal should not only impress your prospect right from the first page but also make him nod his head as s/he keeps reading through it. The SEO proposal template that makes a great first impression, establishes trust in your services is what you need.

What should your SEO proposal include?

Cover page: that hooks up your client and establishes your value proposals
Cover letter: That sets conversation tone with your prospect and let him realize that you understand his business requirement deeply
Scope of services: What you will deliver, results client can expect
Timeline of delivery: Clearly outline when you will
Budget : Transparently share the cost involved, provide optional-value added services, provide recommended services
About Us: Let customers know what is your background, how many years you are in this business, how many clients have you served, how big is your team, etc
Case Study: Your prospective customer should be able to relate to similar problems you have managed and gain incremental trust in your ability to deliver results
Optional - Team: If you have a designated team that can work on client project, showcase it
Terms of Services: Lay down specific terms of services for your clients to view and sign before accepting the proposal.

The incredible thing about sales proposals is, the formal, professional presentation can set expectations about your service and instil trust in your abilities to deliver results. Hence it is very important for any SEO/ digital marketing agency to focus on the impressive sales proposal document.

Top 5 Features of a Proposal Software

How to Write a Digital Marketing Proposal that Gets You More Business

How to Pitch eCommerce Website Design Service & Win Clients

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