Search engine optimization (SEO), also called SEO optimization, is indispensable to get visitors to your website. Just think: almost all websites you visit can be found via a search in Google. There are few websites where you know the URL by heart and that you type in immediately.
That is how it works for your target group. Every day Google processes no less than 3.5 billion queries. That is an average of 40,000 search queries per second! How many of the searchers who are looking for your product or service end up with your competitor right now? Can you convince these seekers to become a customer of yours?
Competition in natural search engine results is fierce. The more general the search term, the more you will have to compete with other providers of a product or service.
White-hat SEO stands for search engine optimization in a way that meets the guidelines set by search engine developers. This form of optimization for search engines mainly focuses on the user. This makes it the counterpart of black-hat SEO , where methods are used that do not meet the guidelines. What is white-hat SEO and where are the limits?
Definition of white-hat SEO?
It is important that websites are found in search engines such as Google. By using Search Engine Optimization (SEO) websites are indexed better, resulting in a higher ranking in searches. The methods used for this comply with the guidelines of companies such as Google and Microsoft, and are aimed at improving the quality for the users. Of course, it is the intention for commercial providers to score better than the competition through white-hat SEO. You can get such services from white label SEO providers Semify.
White-hat SEO and Black-hat SEO
The terms 'white hat' and 'black hat' come from the old (black and white) cowboy movies, in which the heroes often wore a white hat, and the villains a black hat to clearly distinguish between the characters. In black-hat SEO, methods are used which do not meet current guidelines, with the primary aim to rank higher for many visitors as possible to pull whatever relevance.
Not everything is black and white
The solution usually only comes after there is a problem. When search engines were new, they searched for quantity in keywords. Using a specific word more often meant more relevance. Because too many providers took advantage of this and simply filled the pages with the most popular keywords, the search algorithm was improved. Another method that was often used was backlinks. Within Google's PageRank, a lot of value is attached to links that, by means of link building, refer to a page from other websites. Previously, this was not tested for relevance, companies simply bought backlinks from link farms. When Google put a stop to this, many websites dropped enormously in the search results. What's white-hat SEO one minute may not be acceptable the next.
93% of all online experiences start with a search engine. That is the place where you want to be visible to your potential customers. Do you also want more leads via Google? Then search engine optimization is indispensable in your marketing mix.