A Thoughtful Guide for Solo Professionals, Bloggers and Business Owners
So you’ve created a website or blog but traffic is pretty low, blog comments are few and far between, or inquiries are non-existent.
Like everyone these days, you’re probably way overwhelmed with all the marketing information out there and don’t know where to start, what to do, or who to trust — especially if you’re just starting out.
That’s why Rachel Cunliffe and Dianna Huff wrote 101 Ways to Market Your Website.
Between us, we’ve worked a combined 30 years with hundreds of clients:
- Food bloggers
- Consultants of all types
- Information marketers
- Small business owners
- Professional service and healthcare providers
A roadmap for business owners and bloggers who don’t know where or how to market their websites or blogs
While Rachel focuses on design, and Dianna focuses on content and marketing consulting, we kept hearing the same questions no matter who the client:
- “Which blog commenting system do we use and do we even need one?”
- “Where do we put our keywords?”
- “What’s a QR code and should we use them?”
- “Should we write guest blog posts?”
- “Do we need an e-newsletter if we have a blog?”
Answers to your questions
Instead of you sifting through hundreds of blog posts, we compiled our years of experience – most of which is based on working with people like you – into one handy resource.
With this guide, you'll learn the various tactics you can use and why each one is useful when it comes to marketing your website. Even more important, we tell you what not to do — saving you considerable time, effort, and frustration."Finally, a simple, specific, easy-to-understand guide to marketing any website. I thought I was ahead of the curve on this topic, but you've given me (literally) dozens of tips and suggestions that I had never even considered. Fabulous."
―Michael Katz, Consultant to Solo Professionals, Blue Penguin Development
Information for every skill level
Beginner Strategies – In this section you’ll find 37 easy-peasy strategies for marketing your website. Whether you’re an online marketing newbie, or looking for some quick tips, or want to double-check you’ve covered everything, you’ll find what you need.
Intermediate Strategies – Here you’ll find 45 common sense strategies for marketing your website. They take a little more time and expertise, but aren’t too difficult to put in place. We pay particular attention to helping you get more from your blog and e-newsletter – with lots of special tips for integrating both to help drive traffic.
Advanced Strategies – Written with the advanced marketer in mind, this section has 15 strategies including website design, SEO and content marketing – including native advertising and sponsored social media posts.
Miscellaneous Tips – A grab-bag of sorts, here you’ll find four strategies a little off the beaten path but can pay huge results if done right.“I wish this guide had been around when I started. EVERYONE starting an online business should download it immediately, no question. It’s simple to follow and goes straight to what works. Plus, almost every single one of the 101 tips is not only capable of driving big traffic but can be done for free. Whenever I run dry of ideas for promoting my site, I’ll dip into this ‘book of secrets’ and know I’ll come away with a powerful, ACTIONABLE idea I can actually use. Outstanding.”
―Jonathan Gunson, CEO, Traffic Café
Checked and double-checked information
We spent over four months compiling and checking the information in 101 Ways to Market Your Website, plus we had multiple people read it at various stages to ensure the content is useful, accurate, and current.
We put a lot of thought and effort into it because we wanted to ensure people like you found it useful. The guide includes illustrations and examples – plus detailed explanation for how to implement each tip. It's easy-to-read and well-formatted for mobile devices.
Whether you’re a freelancer, consultant, blogger or small business owner, you’ll definitely find something you can use.“No puffery here! This guide is packed with one practical idea after the other. And the best part is, the content is undeniably authoritative, having been written by authors who truly know their stuff.”
―Steve Slaunwhite, author, The Everything Guide To Writing Copy
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