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      Customer Interview Guide (The McKinsey style)

      You may not think about it explicitly, but you probably interview someone every day. It could be a customer, coworker, or competitor. Consider how many times you have interacted with someone who had important data and information that related to a problem you were working on.

      Interviewing is a primary data collection method at McKinsey (one of the world’s top consulting firms.)

      McKinsey interviews are a standard operating procedure for every project, and they are conducted with purposeful consistency. 

      This template will help you increase the effectiveness of data gathering through interviews.


      If you need further guidance, read the article here:

      https://30kstrategy.com/articles/tips-for-successful-customer-interviews-the-mckinsey-way


      With gratitude,

      Alex Gilev

      30kstrategy.com

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