When a film catches my attention and I think the festival I work for might want to program it, the first thing I do is a Google search for the title and the director’s name. There I hope to find out important things like the film’s premiere status, its history playing other festivals, and where it was made. That’s the hope, anyway. The dismal reality is that many film web sites (when they exist at all) fail some pretty basic tests, usually by excluding important information.
This ebook will help you sell your film to audiences, sure. More immediately, however, it will help you appeal to festival programmers, who will use your film's web presence (or lack thereof) as a gauge of your seriousness about marketing your film. Don't screw up this chance to make a good impression.
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