Will the car be TV's next daypart? According to industry experts, it is not impossible in a future driven by emerging technologies over the next five years. The way that consumers will access mobile and home entertainment content, and their implications for advertising, media and other commercial sectors, will be largely determined by the trajectories of ATSC 3.0 and 5G. The desire to envision the future brought industry leaders from networks, Wall Street, research firms, adtech, telcos and others together in December for a unique day of scenario planning. This creative brainstorming session examined emerging video distribution technologies, envisioned their potential implications, and crafted recommendations for the industry to prepare for the future of video. Join session leaders and industry experts for a panel to collaboratively explore what these changes might ultimately mean for the future of the media industry. Panelists include:
• Mike Bloxham, SVP of Global Media and Entertainment, Magid
• Debbie Reichig, SVP of Media Research and Insights, Disney
• Rachelle Sahni, Past Director of Strategic Partnerships and New Business Development, Verizon
• Howard Shimmel, President, Janus Strategy and Insights (Moderator)
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