This session will identify key recent developments impacting sports programming on TV and other platforms, and debate how these developments will shape the future of the medium. Questions to be answered include: How will the Supreme Court's recent decision to allow states to legalize sports betting impact the TV business? Why are large technology and social-media companies pursuing sports rights so aggressively right now, how big a threat is this to the networks, and how are the latter fighting back? Following the recent launches of standalone direct-to-consumer sports-video services from Turner and ESPN, should we also expect the leagues themselves to begin pursuing aggressive D2C strategies? How is sports content being consumed on social-media platforms and is its availability on such platforms enabling it to reach new audiences? How can TV providers use data to drive viewership of, and engagement with, sports programming? What innovations in sports programming genres and in advertising/monetization are we seeing as sports migrates to new platforms? And which emerging technologies are likely to have the largest impact on the future of sports programming? Panelists include:
- Juan Delgado, CEO, Perform Media
- Will Exline, Partner Manager, Sports Partnerships, Twitter
- Chris Kuhrt, Product Manager, DISH Network (Moderator)
- Sarah Malkin, Head of Content, TraceMe
- Erik Schwartz, Head of Platform, Alliance of American Football (AAF)
- Trent Wheeler, VP of Product, Gracenote
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