Continuing on the track started at TVOT NYC 2017, we have gathered some of the best and most creative minds in the industry to tell us where ATSC 3.0 is going--and what we all need to do to get there! ATSC 3.0, like our current digital standard, is Over The Air (OTA) television, with serious enhancements: IP-based, secured (having the ability to support, for example, nationwide linear pay-TV channels), and potentially capable of reaching every television set, every tablet, every phone and every car in the US.
But like all broadcast, it's one-way, with no natural return path. To provide the kind of products and services consumers expect, we need to integrate the ATSC 3.0 broadcast signal with Cable Broadband/WiFi and/or Telco wireless. Easy to say, really complicated to do--particularly when it comes to meeting viewers' demands for single-device experiences. And for the record, our consumers never want to hit the "settings" button on their handheld devices again (and of course it's virtually impossible to figure out "settings" on a smart TV).
We will once again have two panels: devoted to Technology/Platform and Content/Business respectively. And both will start with the use-case recently made possible by the US Supreme Court: sports betting on broadcast television. Imagine a viewer who wants to place a bet on which wide receiver is going to make a catch on the next play in an NFL game on broadcast television. Fun idea. We'll figure out how to do it, and much, much more!
Panelists for Part Two, Content/Business (3:50-4:45PM), include
- Eric Anderson, SVP/Chief Partnership Officer, Verance
- Scott Brown, SVP of Engineering and Strategic Relations, Nielsen
- Beth Harrison, Emerging Platforms, Qurate Retail Group
- Rick Howe, The iTV Doctor (Moderator)
- Marci Ryvicker, Managing Director, Wells Fargo Securities
- Anne Schelle, Managing Director, Pearl TV
- Erik Schwartz, Head of Platform, Alliance of American Football (AAF)