Authorized Buyers Brand Controls Basics Assessment Answers - Academy for Ads
The old name of this certification is Ad Exchange Brand Controls Basics Assessment
The language of the answers are in English.
How does Google determine which content is suitable for advertising on the Display Network?
It categorizes content into three categories: low, medium, and premier.
All publishers are required to adhere to the AdSense policies, which dictate the types of content suitable for ads.
Once Google approves a new publisher, all of that publisher’s content is eligible to serve ads through the Display Network.
Publishers tell Google which content is suitable for ads.
These were created to promote a positive community for video creators, users, and advertisers alike on YouTube.
Google Display Network Policies
YouTube Community Guidelines
AdSense Program Policies
YouTube Partner Program
To be eligible for advertising, which of the following must videos comply with?
Search Network Policies
Advertiser friendly content guidelines
An advertiser wants to serve on sites that are suitable for all age groups and wants to prevent their ads from running on sexually-suggestive content.
What brand control should they use?
Pre-targeting URL exclusions
Pre-targeting vertical exclusions
Why would an advertiser use pre-targeting vertical exclusions?
If they wanted to prevent their ads from running on inventory from specific domains, channels, videos, and about certain subjects
If they wanted to prevent their ads from running on a specific mobile app
If they wanted to prevent their ads from running on a specific publisher domain
If they wanted to prevent their ads from running on mobile and tablet devices
A Partner Program channel can serve ads on YouTube once it reaches 100 views.
Who controls the type of site content that’s acceptable for your ads to appear on?
Industry-respected certification organizations
Consumers who watch ads
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