AdWords Display Basics Assessment Answers - Academy for Ads
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AdWords Display Basics Assessment Answers - Academy for Ads
Not all the answers are correct, but the number of correct answers is enough to pass the exam.
The language of the answers are in English.
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Some Questions & Answers:
You are interested in understanding how clicks lead to a sale on your site.
What do you call a click that leads to a sale on your site?
A running shoe company wants to reach "avid marathon runners" instead of just "sports fans."
Which targeting method should this advertiser use?
John launched a new line of men's shoes on his fashion website, and he wants to build awareness about the launch.
Which targeting option should he use?
You'd like to create remarketing lists based on your customer’s journey through your website so that you can target them with different bids or ads.
Which category describes the users that visited your homepage but didn't move any further into your site?
In addition to partner websites, where can you display your ads on the Google Display Network? (Choose 2)
What does remarketing allow you to do? (choose 2)
Your budget is $500 a month, your goal is to drive visits to your site, and your average sale price is around $10.
Which bidding strategy is best for you?
If John is setting up a new video campaign, which manual bidding strategy should he use?
James has a campaign for an online training course and wants to understand how his campaigns are driving course sales and lesson sign-ups.
What information can he learn from conversion tracking? (choose 2)
If you'd like to ensure the users fill in a survey on your website.
Which marketing objective do you need to select when setting up your Display campaign?
Which bidding strategy should you use if you want to increase revenue from your ad spend?
You are leading a brand awareness campaign for a car company, and you'd like to create buzz for your new model.
Which metrics do you need to look at in your reports?
You've just opened your new bakery shop in Paris, and would like to have more customers in your shop.
Which bid strategy do you need to select when setting up your campaign to get the required results?
What is your advertising objective if you want to ensure your content catches the eye of the people who want what you offer?
You'd like to show your ads to customers who live in a specific region or country and speak German.
Which targeting method can you use?
You are interested in understanding how campaigns are driving traffic to your site.
What metric would you look at to see how often people who see your ad end up clicking it?
In your next campaign you'd like to show images of your products in your ads.
What campaign type do you choose?
Sally is planning two new spring campaigns - one to target her stylish, 30-something clientele, and another one for a trendier, 20-something crowd.
Which tool can she use to easily create compelling image ads for these campaigns?
Which targeting option allows you to re-engage with people who visited your site by serving them ads containing the products they viewed on their visit?
You manage the advertising for a travel company and you’re trying to pick the best ad formats for your spring Display campaign.
What’s a good strategy for picking your formats?
Which ad formats are recommended for influencing consideration?
What do you need to have in order to plan a campaign with Display Planner? (Choose 2)
What is your advertising objective if you've just launched a product and would like to show your ads to a varied group of consumers?
Which ad formats are recommended for driving action?
What is the reach of the Google Display Network?
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