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        Advanced Google Analytics Answers - Google Analytics Academy

        Advanced Google Analytics Answers - Google Analytics Academy

        Advanced Google Analytics Answers - Google Analytics Academy walks you through how data gets collected and processed into readable reports. You’ll learn how to use configurations like Custom Dimensions, Custom Metrics, and Event Tracking to collect data that’s specific to your business. The course will also demonstrate more advanced analysis techniques using segmentation, channel reports, audience reports, and custom reports, as well as marketing strategies like remarketing and Dynamic Remarketing that show ads to customers who have visited your website.

        https://www.certificationanswers.com/en/advanced-google-analytics-answers-google-analytics-academy/


        Not all the answers are correct, but the number of correct answers is enough to pass the exam.

        The language of the answers are in English.

        If the answers are updated, within the following 14 days after your purchase , we´ll revise the new answers and send them to you.


        Some questions:

        Assessment 1

        1.

        If default Google Analytics tracking code is installed on pages with different domains, Analytics will count these users and sessions separately.

        True

        False

        2.

        What does Google Analytics call a URL that passes data parameters for reporting?

        A data stream

        A hit

        A dimension

        A metric

        3.

        When does the Google Analytics tracking code send a pageview hit to Analytics?

        Every time a user clicks a video

        Every time a user adds an item to a shopping cart

        Every time a user performs a search on a website

        Every time a user loads a webpage

        4.

        When does the Google Analytics tracking code send an event hit to Analytics?

        Every time a user performs an action with pageview tracking

        Every time a user makes a reservation on a booking site

        Every time a user adds an event to their calendar

        Every time a user performs an action with event tracking

        5.

        What does Google Analytics use to differentiate new and returning users?

        (select all that apply)

        A browser cookie

        Artificial intelligence

        A randomly-assigned unique identifier

        A sequential unique identifier

        6.

        What will happen if a user clears the Analytics cookie from their browser?

        Analytics will inform the user that they need to set a new Analytics cookie

        Analytics will not be able to associate user behavior data with past data collected by the tracking code

        Analytics will set a new unique ID and browser cookie the next time a browser loads a tracked page

        Analytics will automatically recognize returning users

        7.

        By default, Google Analytics can recognize returning users over multiple sessions from different browsers and devices.

        8.

        A session in Google Analytics times out after how many minutes by default?

        5

        15

        30

        60

        9.

        To send data to Google Analytics from a web-connected device like a point-of-sale system, what feature must be used?

        Data Import

        Browser cookies

        The Networking protocol

        The Measurement Protocol

        10.

        For an event goal defined as playing a video, how many Goal conversions will Google Analytics record if that video is played three times in the same session, ?

        1

        2

        3

        4

        11.

        Which are Goal types in Google Analytics?

        Destination

        Shopping Cart

        Pages/Screens per session

        Duration

        12.

        If data is excluded from a view using a filter, it may be recovered within thirty days.

        13.

        Which of these scopes could be used for dimensions and metrics?

        Event-level, session-level, or transaction-level scope

        Location-level, duration-level, or user-level scope

        Hit-level, session-level, or user-level scope

        Event-level, duration-level, or transaction-level scope

        14.

        When defining a measurement plan, what is the order of steps?

        Business objectives > key actions > KPIs

        KPIs > key actions > business objectives

        Key actions > KPIs > business objectives

        Business objectives > KPIs > key actions

        15.

        What are macro-conversions in a measurement plan?

        The metric data used to measure business success

        The main website actions users take that accomplish stated business goals

        The secondary website actions users take that lead to main actions

        A list of keyboard shortcuts for measurement tasks in Google Analytics

        Assessment 2

        To collect data from two websites with different URLs using a single Google Analytics property, what feature must be set up?

        Advanced filters

        Cross-domain tracking

        Event tracking

        Custom Dimensions

        Filters may be applied retroactively to any data that has already been processed.

        To see data for users from the U.S. and Canada only in a view, which filter would be applied?

        Filter 1: include U.S. > Filter 2: include Canada

        Filter 1: include Canada > Filter 2: include U.S.

        Filter 1: include U.S. and Canada

        Filter 1: exclude Europe and Asia

        To view data in reports by user categories such as Bronze, Gold, and Platinum status levels, what Google Analytics feature is needed to collect this data?

        Custom Metric

        Custom Dimension

        Custom Filter

        To pair metrics with dimensions, what should they have in common?

        Same creator

        Same creation date

        Same view

        Same scope

        To create a Custom Dimension for membership status (i.e., rewards level), what scope would be applied?

        Hit

        Product

        Session

        User

        Custom Dimensions can be used in which reports?

        As primary dimensions in Standard reports

        As secondary dimensions in Standard reports

        As primary dimensions in Custom Reports

        As custom metrics in Custom Reports

        When a Custom Dimension is active, which data will it affect?

        Data collected before the Custom Dimension was applied

        Data collected after the Custom Dimension was applied

        All of the data in the property

        None of the data in the property

        To collect the number of comments users posted to a website page, what feature would be used?

        Custom Alert

        Custom Metrics can have which scopes?

        What four parameters can be included with an event hit for reporting?

        Category, Action, Label, Total Events

        Category, Action, Label, Unique Events

        Category, Action, Label, Value

        Event, Category, Action, Label

        If a user watches a video with event tracking three times in a single session, how many Unique Events will be counted?

        0

        Assessment 3

        Segments applied to reports can analyze data for which of the following groups?

        Users 25 to 34 years of age who have their browser set to Spanish

        Users that viewed a page on your website and then watched a video

        Users that engaged in your social media or email campaigns

        Users who have children

        Custom segments may be created using which of the following criteria?

        Dimensions

        Metrics

        Session dates

        Sequences of user actions

        How many segments may be applied at once?

        Because segments are applied before sampling, segmented data will not be sampled.

        What report shows data segmented by channel?

        Segmentation

        Source/Medium

        Channels

        Attribution

        AdWords and DoubleClick campaigns served on the Google Display Network are grouped into which channel?

        Paid Search

        Organic Search

        Direct

        Display

        What report analyzes which webpages get the most traffic and highest engagement?

        Active Users report

        Engagement report

        All Pages report

        Frequency and Recency report

        In a “last-click” attribution model, Google Analytics will attribute all of the conversion credit to which source(s)?

        First marketing activity

        Last marketing activity

        Single assisted conversion

        All assisted conversions

        Multi-channel Funnel reports can credit conversions across which channels?

        Website referrals

        Paid and organic search

        Custom campaigns

        Television channels

        How would Google Analytics credit a channel that contributed to a conversion prior to the final interaction?

        Primary conversion

        Assisted conversion

        Second-to-last-click attribution

        Last-click attribution

        What report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30-day periods?

        User Explorer report

        Users Flow report

        Behavior Overview report

        What report groups an audience based on acquisition date and compares behavior metrics over several weeks?

        Cohort Analysis report

        Custom Reports have which capabilities?

        Use multiple dimensions together in the same report

        Create a report with Custom Metrics

        Use a Custom Dimension as a primary dimension

        Include customer names and addresses

        What type of Custom Report shows a static, sortable table with rows of data?

        Explorer

        Flat Table

        Map Overlay

        Pivot Table

        Which would prevent data from appearing in a Custom Report?

        A filter that filters out all data

        Not sharing the Custom report with users in the same view

        Dimensions and metrics of different scopes

        Too many dimensions applied to the Custom report

        Assessment 4

        What is “remarketing” in Google Analytics?

        When users visit a website for the first time and complete a conversion

        When users are shown targeted ads to bring them back to a website and encourage a conversion

        When Google Analytics can’t distinguish a new user because they have deleted their browser cookies

        When a user buys an available product from a competitor

        To enable remarketing in Google Analytics, what must first be enabled?

        Advertising Reporting Features

        Demographics and Interests

        Google AdWords or DoubleClick Bid Manager account linking

        Which remarketing audiences can be defined in Google Analytics?

        Users who visited a specific page on a website

        Users who played a video on a website

        Users who speak a particular language

        Users who searched for a product on Google Search

        Which of these may be imported to define a remarketing audience?

        Google Display Network

        Google Sites

        Mobile apps

        Google Search

        What is the maximum duration a user can be included in a remarketing audience?

        120 days

        180 days

        365 days

        540 days

        What Google Analytics data can be used to define a remarketing audience?

        Pre-defined Segment

        Custom Segment

        How many user cookies does an audience list require to be eligible for AdWords Search Ad remarketing?

        100

        1000

        2000

        5000

        Which users could be targeted with Dynamic Remarketing to bring them back to a website?

        Users who posted a favorable product review

        Users who viewed a website search result page

        Users who viewed product detail pages

        Users who abandoned their shopping carts

        9

        To set up Dynamic Remarketing for a retail vertical, what must be linked to AdWords?

        The Google Search Center

        The Google Analytics Center

        The Google Merchant Center

        The Google Help Center

        10

        To set up Dynamic Remarketing, what must first be created in Google Analytics?

        Custom Report


        More info about the certification:

        analytics.google.com/analytics/academy/course/7


        More info of other products in:

        http://www.certificationanswers.com/en/exams-answers-2/

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        • Size 121 KB
        • Length 13 pages

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        Your rental will be available for 30 days. Once started, you’ll have 72 hours to watch it as much as you’d like!

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