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      Advanced Google Analytics Answers - Google Analytics Academy

      Advanced Google Analytics Answers - Google Analytics Academy walks you through how data gets collected and processed into readable reports. You’ll learn how to use configurations like Custom Dimensions, Custom Metrics, and Event Tracking to collect data that’s specific to your business. The course will also demonstrate more advanced analysis techniques using segmentation, channel reports, audience reports, and custom reports, as well as marketing strategies like remarketing and Dynamic Remarketing that show ads to customers who have visited your website.


      Not all the answers are correct, but the number of correct answers is enough to pass the exam.

      The language of the answers are in English.

      If the answers are updated, within the following 14 days after your purchase , we´ll revise the new answers and send them to you.

      Some questions:

      Assessment 1


      If default Google Analytics tracking code is installed on pages with different domains, Analytics will count these users and sessions separately.




      What does Google Analytics call a URL that passes data parameters for reporting?

      A data stream

      A hit

      A dimension

      A metric


      When does the Google Analytics tracking code send a pageview hit to Analytics?

      Every time a user clicks a video

      Every time a user adds an item to a shopping cart

      Every time a user performs a search on a website

      Every time a user loads a webpage


      When does the Google Analytics tracking code send an event hit to Analytics?

      Every time a user performs an action with pageview tracking

      Every time a user makes a reservation on a booking site

      Every time a user adds an event to their calendar

      Every time a user performs an action with event tracking


      What does Google Analytics use to differentiate new and returning users?

      (select all that apply)

      A browser cookie

      Artificial intelligence

      A randomly-assigned unique identifier

      A sequential unique identifier


      What will happen if a user clears the Analytics cookie from their browser?

      Analytics will inform the user that they need to set a new Analytics cookie

      Analytics will not be able to associate user behavior data with past data collected by the tracking code

      Analytics will set a new unique ID and browser cookie the next time a browser loads a tracked page

      Analytics will automatically recognize returning users


      By default, Google Analytics can recognize returning users over multiple sessions from different browsers and devices.


      A session in Google Analytics times out after how many minutes by default?






      To send data to Google Analytics from a web-connected device like a point-of-sale system, what feature must be used?

      Data Import

      Browser cookies

      The Networking protocol

      The Measurement Protocol


      For an event goal defined as playing a video, how many Goal conversions will Google Analytics record if that video is played three times in the same session, ?






      Which are Goal types in Google Analytics?


      Shopping Cart

      Pages/Screens per session



      If data is excluded from a view using a filter, it may be recovered within thirty days.


      Which of these scopes could be used for dimensions and metrics?

      Event-level, session-level, or transaction-level scope

      Location-level, duration-level, or user-level scope

      Hit-level, session-level, or user-level scope

      Event-level, duration-level, or transaction-level scope


      When defining a measurement plan, what is the order of steps?

      Business objectives > key actions > KPIs

      KPIs > key actions > business objectives

      Key actions > KPIs > business objectives

      Business objectives > KPIs > key actions


      What are macro-conversions in a measurement plan?

      The metric data used to measure business success

      The main website actions users take that accomplish stated business goals

      The secondary website actions users take that lead to main actions

      A list of keyboard shortcuts for measurement tasks in Google Analytics

      Assessment 2

      To collect data from two websites with different URLs using a single Google Analytics property, what feature must be set up?

      Advanced filters

      Cross-domain tracking

      Event tracking

      Custom Dimensions

      Filters may be applied retroactively to any data that has already been processed.

      To see data for users from the U.S. and Canada only in a view, which filter would be applied?

      Filter 1: include U.S. > Filter 2: include Canada

      Filter 1: include Canada > Filter 2: include U.S.

      Filter 1: include U.S. and Canada

      Filter 1: exclude Europe and Asia

      To view data in reports by user categories such as Bronze, Gold, and Platinum status levels, what Google Analytics feature is needed to collect this data?

      Custom Metric

      Custom Dimension

      Custom Filter

      To pair metrics with dimensions, what should they have in common?

      Same creator

      Same creation date

      Same view

      Same scope

      To create a Custom Dimension for membership status (i.e., rewards level), what scope would be applied?





      Custom Dimensions can be used in which reports?

      As primary dimensions in Standard reports

      As secondary dimensions in Standard reports

      As primary dimensions in Custom Reports

      As custom metrics in Custom Reports

      When a Custom Dimension is active, which data will it affect?

      Data collected before the Custom Dimension was applied

      Data collected after the Custom Dimension was applied

      All of the data in the property

      None of the data in the property

      To collect the number of comments users posted to a website page, what feature would be used?

      Custom Alert

      Custom Metrics can have which scopes?

      What four parameters can be included with an event hit for reporting?

      Category, Action, Label, Total Events

      Category, Action, Label, Unique Events

      Category, Action, Label, Value

      Event, Category, Action, Label

      If a user watches a video with event tracking three times in a single session, how many Unique Events will be counted?


      Assessment 3

      Segments applied to reports can analyze data for which of the following groups?

      Users 25 to 34 years of age who have their browser set to Spanish

      Users that viewed a page on your website and then watched a video

      Users that engaged in your social media or email campaigns

      Users who have children

      Custom segments may be created using which of the following criteria?



      Session dates

      Sequences of user actions

      How many segments may be applied at once?

      Because segments are applied before sampling, segmented data will not be sampled.

      What report shows data segmented by channel?





      AdWords and DoubleClick campaigns served on the Google Display Network are grouped into which channel?

      Paid Search

      Organic Search



      What report analyzes which webpages get the most traffic and highest engagement?

      Active Users report

      Engagement report

      All Pages report

      Frequency and Recency report

      In a “last-click” attribution model, Google Analytics will attribute all of the conversion credit to which source(s)?

      First marketing activity

      Last marketing activity

      Single assisted conversion

      All assisted conversions

      Multi-channel Funnel reports can credit conversions across which channels?

      Website referrals

      Paid and organic search

      Custom campaigns

      Television channels

      How would Google Analytics credit a channel that contributed to a conversion prior to the final interaction?

      Primary conversion

      Assisted conversion

      Second-to-last-click attribution

      Last-click attribution

      What report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30-day periods?

      User Explorer report

      Users Flow report

      Behavior Overview report

      What report groups an audience based on acquisition date and compares behavior metrics over several weeks?

      Cohort Analysis report

      Custom Reports have which capabilities?

      Use multiple dimensions together in the same report

      Create a report with Custom Metrics

      Use a Custom Dimension as a primary dimension

      Include customer names and addresses

      What type of Custom Report shows a static, sortable table with rows of data?


      Flat Table

      Map Overlay

      Pivot Table

      Which would prevent data from appearing in a Custom Report?

      A filter that filters out all data

      Not sharing the Custom report with users in the same view

      Dimensions and metrics of different scopes

      Too many dimensions applied to the Custom report

      Assessment 4

      What is “remarketing” in Google Analytics?

      When users visit a website for the first time and complete a conversion

      When users are shown targeted ads to bring them back to a website and encourage a conversion

      When Google Analytics can’t distinguish a new user because they have deleted their browser cookies

      When a user buys an available product from a competitor

      To enable remarketing in Google Analytics, what must first be enabled?

      Advertising Reporting Features

      Demographics and Interests

      Google AdWords or DoubleClick Bid Manager account linking

      Which remarketing audiences can be defined in Google Analytics?

      Users who visited a specific page on a website

      Users who played a video on a website

      Users who speak a particular language

      Users who searched for a product on Google Search

      Which of these may be imported to define a remarketing audience?

      Google Display Network

      Google Sites

      Mobile apps

      Google Search

      What is the maximum duration a user can be included in a remarketing audience?

      120 days

      180 days

      365 days

      540 days

      What Google Analytics data can be used to define a remarketing audience?

      Pre-defined Segment

      Custom Segment

      How many user cookies does an audience list require to be eligible for AdWords Search Ad remarketing?





      Which users could be targeted with Dynamic Remarketing to bring them back to a website?

      Users who posted a favorable product review

      Users who viewed a website search result page

      Users who viewed product detail pages

      Users who abandoned their shopping carts


      To set up Dynamic Remarketing for a retail vertical, what must be linked to AdWords?

      The Google Search Center

      The Google Analytics Center

      The Google Merchant Center

      The Google Help Center


      To set up Dynamic Remarketing, what must first be created in Google Analytics?

      Custom Report

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