Adwords Basics Assessment Answers - Academy for Ads
Google move the Questions to AdWords Fundamentals. More info:
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Adwords Basics Assessment Answers - Academy for Ads
Not all the answers are correct, but the number of correct answers is enough to pass the exam.
The language of the answers are in English.
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Questions:
Which targeting option can help you reach people who've previously visited your website?
Sally's Spice Store sells a variety of spices and healthy cooking ingredients. Which targeting method should Sally choose if she wants her ads to show on websites that focus on health, wellness, and home-cooking?
How should an advertiser with stores in both India and Germany set up an AdWords account to target users in these different locations?"
Adam, a flower shop owner, wants to drive phone calls to his store. Which Adwords tool should he use to track how many calls result from ad clicks on a mobile phone?
What report can help you identify opportunities to improve your keywords and ads?
Let's say your cost-per-click is $0.05 on average and you want around 200 clicks per day. What should you set as your daily budget?
Which two bidding strategies can boost brand awareness and recognition? (Choose 2)
What does a high Quality Score indicate?
How are rich media ads different from other ad formats?
What is a free tool that offers keyword ideas and suggestions for Display Network targeting methods?
An advertiser wants to target people on the Search Network who have previously visited their website. What should they do?
What is the Google Network?
Which delivery type shows your ads at an even pace throughout the day?
What bidding strategy should Tracy, a pizzeria owner, use to get more people to call her business?
Which campaign type would an advertiser use to target users searching on Google.com?
Why would an advertiser use sitelinks?
In addition to how much the advertiser will pay, which two factors are decided by the AdWords auction? (Choose 2).
Which two metrics help show you how many people found your ad compelling enough to actually click on it and visit your website? (Choose 2)
How are negative keywords different from other keywords?
An advertiser wants to display a text ad that includes extra details like the business's location and phone number. Which ad format should the advertiser use?
If you bid $2 for a click and the next highest bid is $1.25, how much will you pay?
An advertiser wants to know the minimum amount of money that she must spend on an AdWords campaign. What should you tell her?
Susan's Sporting Goods sells a variety of sports equipment and clothing. How should Susan set up her AdWords account?
What value is used to determine whether your ad will show on a page and, if so, the ad's position?
How are manual extensions different from automatic extensions?
How much are you charged for a click on your AdWords ad?
When is the Search Network only campaign type most useful for advertisers?
An advertiser wants to know if Shopping ads will appear on YouTube. What should you tell her?
Which targeting option should an advertiser use when trying to reach 25-30 year old males?
What bidding strategy should you use to maximize the number of visitors to your website?
Which campaign type would an advertiser use to target users who are searching on Google and browsing the web?
Maria noticed last month that her ad often showed up beside a competitor's ad for the same search terms. How can Maria understand how her performance compares to that of other advertisers?
Paige's Pet Store is deciding on keywords for a new AdWords campaign. How should Paige set up her AdWords keywords?
An advertiser wants to create ads that target potential customers in California. Which targeting method should this advertiser use to target these customers?
Mary's campaign consistently meets its average daily budget. What should she do to maximize her budget throughout the entire day?
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