Forget the poetry. A B2B audience has unique needs, limited time and a short attention span. Learn how to write your copy right, the first time, every time, so your words actually engage your audience and sell your product or service.
This 173-page PDF is a thorough but high-level primer on B2B copywriting, filled to the brim with insights gathered from Jessica Mehring’s 15+ years as a copywriter.
The B2B Copywriting Toolkit is ideal for newer copywriters who want to build their professional skill-sets, and for B2B business owners who want to write their own copy and marketing content.
In this e-book, you’ll learn:
• Why B2B copy has to be written differently in order to convert these unique customers. You’ll learn what you need to get started, what your audience and customers expect from you, how “conversion” works and more.
• How to write effective, highly engaging headlines that grab your audience’s attention right off the bat and entice them to keep reading.
• When to use short-form copy versus long-form sales pages.
• How to write newsletters and marketing emails that get read and get responded to.
• How to write landing pages and case studies so compelling, so irresistible, that readers will immediately be convinced to buy what you’re selling.
• The perfect blog post structure that’ll make your posts both intriguing and shareable.
• The difference between features and benefits, and when to use which. Spoiler alert: If you’ve ever taken a copywriting course, you’ll be astounded at what I teach.
You’ll learn all this and so much more with powerful writing techniques, industry secrets and deep insights into the art of persuasion through the written word.
This 2.5 MB web-optimized PDF is the firm foundation a newer copywriter needs to build their B2B copywriting foundation.
You'll also get a bundle of bonuses, including:
- 5 Tips for writing blogs about technical and complex topics
- Blog templates
- 15 Blog topics that actually help you make sales
- Buyer persona template
- The ultimate opt-in bonus worksheet
- Headline swipe file
- Questions to ask your customers to get the best testimonials
Enjoy a 15-day money-back guarantee on your purchase of The B2B Copywriting Toolkit.