Sick of all the social media hype with no substance? . . We created The B2B Social Media Workbook for you. The companion to the acclaimed The B2B Social Media Book, provides step-by-step directions for all key elements of succeeding with social media in a B2B company. . . From starting a blog to optimizing your social media accounts get the practical advice you need to generate more leads from social media and properly integrate it into your overall marketing mix. Check out the table of contents for everything that you will learn: . . Start your social media success today! . . Table of Contents: . Exercise 1: Creating Marketing Personas . Exercise 2: Defining a Lead . Exercise 3: Setting Up a Landing Page . Exercise 4: Creating Offers . Exercise 5: Finding Existing Offers . Exercise 6: Designing The Perfect Calls-to-Action . Exercise 7: Architecting A Unified Keyword Strategy . Exercise 8: Setting Up a Blog . Exercise 9: Building Reach with Social Media . Exercise 10: Setting Up Social Media Accounts . the Right Way
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