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    Social Media B2B Follow

    The leading B2B industry social media site and the authors of The B2B Social Media Book: Kipp Bodnar and Jeffrey L. Cohen.

    A Step-By-Step Guide To B2B Social Media Success

    A Step-By-Step Guide To B2B Social Media Success

    Sick of all the social media hype with no substance?

    We created The B2B Social Media Workbook for you. The companion to the acclaimed The B2B Social Media Book, provides step-by-step directions for all key elements of succeeding with social media in a B2B company.

    From starting a blog to optimizing your social media accounts get the practical advice you need to generate more leads from social media and properly integrate it into your overall marketing mix. Check out the table of contents for everything that you will learn:

    Start your social media success today!

    Table of Contents:
    Exercise 1: Creating Marketing Personas
    Exercise 2: Defining a Lead
    Exercise 3: Setting Up a Landing Page
    Exercise 4: Creating Offers
    Exercise 5: Finding Existing Offers
    Exercise 6: Designing The Perfect Calls-to-Action
    Exercise 7: Architecting A Unified Keyword Strategy
    Exercise 8: Setting Up a Blog
    Exercise 9: Building Reach with Social Media
    Exercise 10: Setting Up Social Media Accounts
    the Right Way

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    • You'll get one PDF file.
    • Size 4.93 MB
    • Length 44 pages

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