Sick of all the social media hype with no substance?
We created The B2B Social Media Workbook for you. The companion to the acclaimed The B2B Social Media Book, provides step-by-step directions for all key elements of succeeding with social media in a B2B company.
From starting a blog to optimizing your social media accounts get the practical advice you need to generate more leads from social media and properly integrate it into your overall marketing mix. Check out the table of contents for everything that you will learn:
Start your social media success today!
Table of Contents:
Exercise 1: Creating Marketing Personas
Exercise 2: Defining a Lead
Exercise 3: Setting Up a Landing Page
Exercise 4: Creating Offers
Exercise 5: Finding Existing Offers
Exercise 6: Designing The Perfect Calls-to-Action
Exercise 7: Architecting A Unified Keyword Strategy
Exercise 8: Setting Up a Blog
Exercise 9: Building Reach with Social Media
Exercise 10: Setting Up Social Media Accounts
the Right Way
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