During the last decade I’ve landed more than 1,200 pitch meetings with network and indie development execs. Of those 1,200 pitches I’ve sold a record 15 shows into development, four of which have come out of development and into production.
This is literally my brain-download on how to develop an animated comedy TV series for kids 6-11 years of age (think: “SpongeBob SquarePants”).
If you want to pitch a show that has real potential for a sale, follow these secret rules. — Rita Street, Executive Producer
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