Subscribe to this product.

    Is this your street address?

    Card

    ···· ···· ···· 4242
    Test card

    05/18

    Card

    Use a different card?

    Card

    pp paypal

    or pay with

    We do not keep any of your sensitive credit card information on file with us unless you ask us to after this purchase is complete.

    or pay with

    Please confirm your location:
    Your card will be charged .

    Thank you!

      Gumroad Library

      Download from the App Store or text yourself a link to the app

      Download from the App Store or text yourself a link to the app

      Send SMS
      Nevermind

      $100

      TVOTSF2019 - ATSC Mini-Track 2-Learnings from Consumer Lab Testing in the Phoenix Model Market

      A recent research study from the Phoenix Model Market deployment of ATSC 3.0 found that the new capabilities that the standard will enable could not only encourage viewers to increase their consumption of broadcast television, but win over viewers who don't currently watch it.

      Among other learnings from the study: 91% of consumers were "interested" or "very interested" in ATSC 3.0; those consumers were particularly excited by the standard's potential to power enhanced video (4K with HDR) and 3D audio (with ATSC 3.0's potential to enable interactivity and personalization also generating significant enthusiasm); and 80% of consumers expressed significant interest in purchasing ATSC 3.0-enabled TV sets or add-on devices.

      In this session, the study's principal author, Magid EVP, Bill Hague, will cast light on these and other findings.


      http://thetvoftomorrowshow.com

      Sorry, this item is not available in your location.
      Sold out, please go back and pick another option.

      You've purchased this product

      Give it a rating

      See it in your library

      0 ratings

      Purchasing TVOTSF2019 - ATSC Mini-Track 2-Learnings from Consumer Lab Testing in the Phoenix Model Market...

      Card

      ···· ···· ···· 4242
      Test card

      05/18

      Card

      Use a different card?

      Card

      pp paypal

      or pay with

      We do not keep any of your sensitive credit card information on file with us unless you ask us to after this purchase is complete.

      or pay with

      Please confirm your location:
      Your card will be charged US$100.

      Your rental will be available for 30 days. Once started, you’ll have 72 hours to watch it as much as you’d like!

      Thank you!

        Gumroad Library

        Download from the App Store or text yourself a link to the app

        Download from the App Store or text yourself a link to the app

        Send SMS
        Nevermind

        Good news! Since you already have a Gumroad account, it's also been added to your library.