Patterns: Tea Package Design

Category audit of tea drink brands and packaging in retail environments Armed with digital cameras and note pads, our brand designers visit retail environments to photograph and observe consumer product packaging on shelf in search of common design threads, emerging trends and competitive opportunities. 65 brands are cited in the study, including: Adagio, Arizona, Bag Ladies, BeauCoup, Bigelow, Celestial Seasonings, Choice, Crate and Barrel, Crystal Light, Enviga, Good Earth, Harney & Sons, and more. Observations, drawn from the results, include these topic titles: Environment, Shelf Shock, Storytelling, Asian Influences, The Leaf, Color, Health Benefits, Remedy, Containers, Tins, Tea Bags, Tea Pots & Tea Cups, Flavored Teas, Illustration, Vernacular Design, Teas Far Removed, Energy Teas, Tea Extended, Teahouses & Boutiques, Tea-dot-com and Brewing Tea.