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Display & Video 360 Brand Controls Basics Assessment Answers

Display & Video 360 Brand Controls Basics Assessment Answers


The old name of this certification is Bid Manager Brand Controls Basics Assessment

The language of the answers are in English.

Some Questions:

Who controls the type of site content that's acceptable for your ads to appear on?



Industry-respected certification organizations

Consumers who watch ads

An advertiser wants to serve on sites that are suitable for general audiences, similar to movie ratings.

Which targeting option should they use?

Viewability of 20 percent or greater

Digital content labels

Motion picture ratings

Video ad position

These were created to promote a positive community for video creators, users, and advertisers alike on YouTube.

Google Display Network Policies

YouTube Community Guidelines

AdSense Program Policies

YouTube Partner Program

A Partner Program channel can serve ads on YouTube once it reaches 100 views.



To be eligible for advertising, which of the following must videos comply with?


Search Network Policies

Advertiser friendly content guidelines

How does Google determine which content is suitable for advertising on the Display Network?

It categorizes content into three categories: low, medium, and premier.

All publishers are required to adhere to the AdSense policies, which dictate the types of content suitable for ads.

Once Google approves a new publisher, all of that publisher’s content is eligible to serve ads through the Display Network.

Publishers tell Google which content is suitable for ads.

How does an advertiser create a blacklist of apps and sites where their ads will never serve?

Create a channel of URLs and apps, and set it as a blacklist for that advertiser.

Create a list of negative keywords, and set it as a blacklist for that advertiser.

Create a spreadsheet of URLs and apps, and share it with your account manager.

Enable the API for blacklisted channels, and submit through a structured data file.

More info about the certification:


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Display & Video 360 Brand Controls Basics Assessment Answers

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