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      Bing Ads Accredited Professional Exam Answers 2019 PDF

      Bing Ads Accredited Professional Exam Answers 2019 PDF

      https://www.certificationanswers.com/en/category/bing-ads/


      Score 100% in last review (see the image).


      Some questions:

      Which components are not required for a Bing Ads expanded text ad?

      If your ad rank is doing poorly even though your click-through rate is high, what should you do to improve your campaign?

      Which extensions will help boost ad performance by highlighting products and services?

      If all three components of quality score are combined to be above average, most likely your score will be 7 or above. True or false?

      How would you focus on a more specific audience for a given ad group or campaign?

      A broad match modifier tells Bing Ads that a specific word or words must not be present in order for your ad to display. True or False?

      Which Ad extension report allows you to track how your business attracts customers across PCs, tablets and mobile devices?

      With dynamic search ads, you no longer have to do the following: (Select 2)

      When using Dynamic search ads, what happens after you create specific ad text for your relevant targets?

      Best practices for using automated rules include the following: (Select 2)

      Which Sitelink Extensions will help boost ad performance by highlighting products and services?

      Search syndication and distribution is when a search engine provides its services to a third-party in need of search capabilities for their digital properties. True or false?

      Universal Event Tracking (UET) is a mechanism for advertisers to do what?

      You can target your ads using which of the four audience variables?

      Bing Ads supplies the curated list of potential customers for in-market audiences. True or False?

      What are the benefits of having an upgraded URL?

      Before you create product ads in a shopping campaign, you must first do what?

      Bing Ads categorizes clicks in three differerent ways. For which kind is your campaign billed?

      How many mananging customers can you grant access for on your account? (And likewise remove?)

      What needs to happen before you import your custom audiences into Bing Ads for search remarketing?

      Which of the following does not affect your ad's rank?

      An Expanded Text Ads contains three fundamental visual elements: the ad title, the display URL, and the ad text. True or false?

      You can find your PPC quality scores in your Performance Reports and in your Keywords list. True or false?

      On which page can you check if your ad is appearing or not?

      Which Bing Ads resources should you use to help you optimize your performance?

      Bing Shopping supports the use of Google data feeds for Catalog feed files. True or false?

      How can you overwrite your offline changes with what you have online?

      You can adjust your bidding so budgets will go toward the best performing devices and ads.

      Which potential statuses are available for review in the tracking status column under UET tags in Conversion Tracking?

      A custom audience is a type of remarketing list. What is NOT required to set this up?

      With search advertising, what happens when a customer clicks your ad? (Select two)

      What happens if your account reaches its credit limit?

      When you use any dynamic text, such as {keyword}, you must make sure you don't end up with ads that exceed the following character limits:

      What keyword-specific metrics might you use to tailor your bid strategy based on the price of your products or services?

      What is the main benefit of syndication?

      Device investnment (desktops/laptops, tablets and smartphones) can be controlled by bid modifiers of: (Select 2)

      With the Bing Ads intelligence tool, you can get insights on searches by user location and/or demographic. true or False?

      Bing Ads Multi-user Access lets you use one username to access multiple customer shells. True or false?

      Which of the following examples of automated rules can you create in your account?

      You can focus a campaign or ad group on potential customers who meet which specific criteria? (Select 2)

      Which of the following will help you evaluate the effectiveness of your campaigns?

      A tracking tag (UET tag) is designed to help advertisers target their audience for which purpose?

      Which of the three elements in the Bing Ads quality score formula should you use to determine the best ways to optimize your ads?

      From where can you export data in Bing Ads Editor?

      If you set a daily accelerated budget too low for the traffic generated by your keywords, what might happen?

      Which UET setting allows you to count each conversion/each user who converted?

      What option will ensure/increase the chances that your ad is approved?

      You want to calculate the absolute change and percentage change in performance metrics. Which should you use?

      What happens if you have Param 1 in your ad, but there is no corresponding value at the keyword level?

      What is the best way to learn how many clicks Bing Ads has identified as low quality?

      When implementing conversion tracking, what is the first step?

      Custom parameters 1, 2 and 3 provide the same end value for all keywords. True or False?

      Coho Winery wants their ad to display for the keyword "white wines" when a customer’s search query is either "white wines" or "wines white." Which keyword match option should they select?

      With Bing Ads, you can export which kinds of campaigns?

      Keywords can be analyzed by what factors?

      You want to track your search advertising budget and spend. Which report group should you select?

      Which attributes can you use to choose which products you want to include in a product group?

      Which visitor behavior is considered a conversion? (Select two)

      Synchronization operations are only applied to the accounts and campaigns you’ve downloaded to the Bing Ads Editor. True or false?

      For whom might you create a remarketing list?

      Alpine Ski House is promoting weekend getaways for retired couples who live near Denver.

      Which is not a part of a product ad?

      You want to improve the relevance of your ad and landing page. First, you include dynamic text in your ad. What else can you do?

      What are two ways to import a file? (Select two)

      Trey Research sells vegetable seeds and does not want its ad to display when a customer searches for flower seeds. To avoid displaying an ad when a customer searches for flower seeds, which Bing Ads option should they select?

      You run a pizza delivery service in the greater New York area, delivering to Brooklyn, the Bronx, and Queens.

      What Bing Ads feature allows you to schedule changes to your campaigns ahead of time?

      Remarketing in paid search lets you target ads to people who have interacted with your site before. True or False?

      Which type of customer conversion is tracked by Universal Event Tracking (UET)?

      On which page can you see your ad before you submit them?

      What do you call words or phrases that trigger ads when they match a customer’s search query?

      Which feature should you use to create a custom filter that shows items with different attributes?

      You can configure the Manager pane to provide either tabs or a drop-down list for selecting the type of item that you want to view. True or False?

      How do your keyword bids and your monthly budget work together?

      Tablet investment can be controlled by bid modifiers of: (Select 2)

      What is the billing threshold?

      Which exclusions are permitted at the campaign level to keep your ad from displaying?

      For what does Bing Ads charge you?

      Automated rules can only be applied at the campaign level. True or False?

      Which of the following ideas should you consider implementing when writing your ad?

      The Multiple Changes wizard helps you create which of the following:

      Exclusions you set at the campaign level will not apply to all of the ads in your campaign. True or false?

      You can import existing campaigns from other online search engines. True or false?

      Each campaign you create will have its own ___________.

      When you use any dynamic text, such as {param1} or {keyword}, you must make sure you don't end up with ads that exceed the following character limits:

      Which of the following statements describes inline editorial feedback during ad creation?

      What is the first step in getting a bid estimation for keywords?

      Which one of the following is not a report in Bing Ads?

      Bing Ads Keyword Planner allows you to search for new keywords using a phrase, website, or category. From which Bing Ads tabs can you access Keyword Planner?

      What is the main advantage of using dynamic text in your ads?

      Your ad has a high number of impressions, but a low click-through rate. Which of the following might help increase your click-through rate?

      Adventure Works chooses the Daily Accelerated budget option. On the day of a promotion sale, there is an unexpected increase in clicks and the daily budget is reached by noon. What happens?

      Sitelink Extensions can be associated at either the campaign or ad group level. True or false?

      Unified Device Targeting combines PCs, laptops, mobile devices and tablets into one category. How do you optimize your bid for tablets?

      The most important feature of Sitelink Extensions (including Enhanced Sitelinks) is:

      Which of the following examples of automated rules you can create in your account?

      Which of the following might generate invalid clicks? (Select two)

      When you use the Keyword Research & Account buttons to build or expand keywords lists, newly generated keyword lists also provide additional data. Which of the following data is included? (Select two)

      If you are unable to find your ad in the Bing Network results pages, why should you first examine the Impressions column in the Bing Ads data summary tables?

      Bing Ads Editor allows you to work and make changes offline or online.

      If you wanted to better understand how your customers are clicking through your website, which Bing Ads functionality would you use?

      The Negative Keywords Conflicts report provides useful information about how negative keywords may be reducing campaign effectiveness. This report returns which of the following information? (Select two)

      In addition to Microsoft Office Excel Template (.xls), what other file format can be used to import a keyword list into Bing Ads?

      If you set a monthly budget too low for the traffic generated by your keywords, what might happen?

      Which of the following audiences can you define with remarketing lists?

      From the Bing Ads Editor page, which menu tab do you click to sync Bing Ads with Bing Ads Editor?

      How many tags must you place on your site to track multiple campaigns?

      What is the first step to get started using Product Ads?

      For locations to display in Location Extensions, they must be within how many miles of user?

      Why is it important to choose the right keywords? (Select two)

      Campaign priority will prioritize which campaign to run when multiple campaigns advertise the same product. True or False?

      If your ad rank is low even though your click-through rate is high, what should you do to improve your campaign?

      From which Bing Ads Editor pane can you bulk-edit all of the items selected in the Summary Grid?

      What would you do to zero in on a particular audience for a specific ad group or campaign?

      How do incremental bids affect the display of your ad?

      Although the Ad Preview and Diagnostics Tool is a powerful and useful tool, you should use it sparingly because it directly affects your campaign results and budget.

      You can set default keyword bids at what level?

      You can create a new campaign by copying an existing campaign from one account to another. True or false?

      Which of the following can you customize in Bing Ads Editor?

      The keyword research feature can help you:

      Which of the following will not cause your ad to be disapproved?

      From which tab can you access your online billing statement?

      With the Bing Ads Intelligence tool, you can work with keyword lists of up to 200,000 generated words. True or false?

      Coho Winery wants their ad to display for the keyword "cabernet sauvignon" only when a customer’s search query matches their keyword in the same order with no extra words. Which keyword match option should they select?

      Keyword research templates are available in the Template Pane, but they do not incorporate Excel features. True of false?

      Looking at traffic history is one way to improve your bidding strategy. True or false?

      The Summary Grid displays icons that alert you to errors or unsynchronized offline changes.

      Multiple Ad Groups are allowed in Campaigns.

      The values for specific parameters set for custom text get assigned to all keywords. True or False?

      You want to run your report on a regular basis. Which option gives you this capability?

      Which Delivery status indicates an ad group that has passed its end date?

      To optimize your product feeds no matter the priority or filter, you must make sure to take the following actions: (Select two)

      You want to calculate the absolute change and percentage change in performance metrics. Which type of report should you select?

      Why should you provide a default string that the system will use if Param1 for a keyword is null?

      It is possible to bulk edit and manage multiple accounts using a Mac. True or False?

      Which item is not a possible Campaign Exclusion?

      Bing Ads includes robust research and reporting tools to help you identify potential areas for campaign improvement. What is it called when you improve your campaign based on the results of these tools?

      As a Bing Ads customer, you want to run a very short seasonal campaign. You configure the campaign to run the last 10 days in November. You're willing to spend a maximum of $5,000 on this campaign for the month.

      To get started on the process of Conversion tracking, you must first do what?

      You can import existing campaigns from other online search engines, like Google. True or false?

      An online clothing store sells clothing exclusively to young women. What are the best targeting options for this advertiser?

      When you create a Shopping Campaign, you can use product filters to choose what the campaign will target. True or false?

      Which Delivery status is given to ads or keywords that violate the Bing Ads policies?

      The Opportunities page helps you use specific and personalized steps to help optimize performance, listed in order of estimated impact. True or False?

      In Bing Ads, which customer actions are considered conversions? (Select three)

      You can import Google campaigns directly into Bing Ads using your Google AdWords credentials. True or false?

      You want to determine which ads lead to clicks and conversions, and which are not performing. Which type of report should you select?

      What Bing Ads feature allows you to specify how closely a customer's search query must match your keyword before your ad is displayed?

      What is the first step in creating your store in the Bing Merchant Center?

      When you target by time of day, which time zone does Bing Ads use?

      If you set up multiple bid modifiers, more than one of your target criterion is met, and your ad is clicked, you pay for each of the bid adjustments that match.

      Which new UET setting allows you to count conversions according to your business needs?

      What is a keyword bid?

      Which components are not required for a Bing Ads text ad? (Select two)

      With pay-per-click search advertising, when are you charged?

      The campaign budget for one of your campaigns is set to Monthly. The monthly budget is reached on the 15th day of the month.

      A Product Target tells Bing Ads what products you want to trigger your Product Ad. You can select all products in your catalog or narrow it down by which characteristics?

      A visitor to the Baldwin Museum of Science website signs up to receive its newsletter. What is this customer action called?

      A tracking tag (UET tag) is designed to help advertisers retarget their audience for which purpose

      In Bing Ads Keyword Planner, you can get detailed estimates for your ad groups by entering the Bid and Daily budget. True or False?

      You should investigate which of the following to uncover the cause of increased click volume (traffic)?

      What kinds of error types are indicated by a red circle with an exclamation point (”!”) in the Summary Grid?

      Conversion tracking provides data about visitors who click your ad, and then continue to complete a desired action (conversion). True or False?

      Your ad will be approved if you comply with Bing Ads policies for the United States, regardless of the market in which the ad is being displayed.

      Which Bing Ads feature can help you analyze your ad campaign performance?

      Which column in the Bing Ads data summary table tells you the pre- and post-auction delivery status of your campaign?

      Which of the following factors could impact the performance and delivery of your ad?


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