Blockchain technology--defined since 2015 by the Oxford English Dictionary as "a system in which a record of transactions made in Bitcoin or another cryptocurrency is maintained across several computers that are linked in a peer-to-peer network"--is today being widely touted as having the potential to significantly disrupt the TV, video and advertising industries. This session will examine the validity of the claims being made for Blockchain's disruptive potential, with panelists addressing such questions as: How might Blockchain be used to improve the effectiveness and trustworthiness of advanced-advertising solutions? How might it facilitate the encoding, distribution, promotion and monetization of video? What is its potential to empower smaller content creators? How can it be used to make video more personalized and interactive? To what extent could new Blockchain-powered video-distribution services present a challenge to established online-video players such as Netflix and YouTube--and how, on the other hand, are established media companies looking to take advantage of the technology themselves? And what possible problems are raised by Blockchain's inherent decentralization, and how are they best overcome? Panelists include:
- Yves Daoust, VP of Business Development, IVEP
- Jarrod Dicker, CEO, Po.et
- Devadutta Ghat, CTO and Chief Architect, VideoCoin Network
- Eric John, Deputy Director of Video, IAB (Moderator)
- Rebecca L. Lerner, Executive Vice President, MadHive and MAD Network
You've purchased this product
See it in your libraryView in Library
We charged your card and sent you a receipt
You'll need an account to access this in our app. Please create a password to continue.
Download from the App Store or text yourself a link to the app
Good news! Since you already have a Gumroad account, it's also been added to your library.