Five principles of marketing success from Richard Braun.
Today, decision makers are bombarded with hundreds of marketing and advertising messages per day. Some sources claim that Americans are exposed to over 5,000 ads per day. The point, of course, is that it is more and more difficult to stand out in a very crowded marketplace.
Solving this marketing riddle is the number one challenge of any business. Doing so can launch a business from mediocrity to greatness.