BOOKBLITZ: put your book sales on autopilot (one time)
About Bookblitz
Bookblitz completely automates book marketing and promotion for authors by finding and connecting authors with influencers and publishers (including bloggers, podcasters, tv, radio, magazines, and more) in their niche.
Bookblitz removes the need for authors to spend weeks hunting down marketing / media / promotional leads, crafting marketing material, and conducting email outreach to (hopefully) get exposure for their books - we bring the media exposure to you.
How Bookblitz Works
Step 1. Decide how many influencers (anyone with an audience, such as bloggers, podcasters, radio show hosts, publishers, etc.) you want us to reach out to for you (we call these "engagements")
Step 2. Flip the switch (subscribe)
Step 3. Fill out your Bookblitz Debrief Form, which tells us about you and your book (sent immediately following subscription)
Step 4. Bookblitz will develop a unique book marketing strategy for your book, which we'll review with you before we preceded (and make any necessary changes or adjustments)
Step 5. Bookblitz goes to work, finding and connecting you with media outlets to promote you and your book (think: interviews, book promos, giveaways, speaking engagements - all based on the requirements you set in the Bookblitz Debrief Form)
Step 6. Sit back in your hammock and enjoy an ice cold margarita while influencers and publishers from around the world knock at your door to promote and share your book with their audiences.
Who is Bookblitz For?
1. Authors
2. Self-publishers
3. Indie-publishers
4. Traditional publishers (yes, we've worked with traditional publishers before to conduct promotional outreach for authors with great success)
Why Bookblitz
1. Sell more books
More exposure on blogs, podcasts, radio, tv, and mainstream media = more book sales.
2. Build your brand
Getting featured on big name sites or interviewed on big name shows will increase your social proof and inspire more readers to check out your work. And the more places you get featured, the more you can leverage this into NEW media exposure.
3. Improve your findability
Yes, we made that word up, because that's how we role.
Here's the deal: when bloggers and podcasters link to your website, it will not only send traffic your way (resulting in new sales), but will boost your SEO ranking at the same time in an honest, totally legitimate way...just the way Google likes it. The more high-quality, honest links you have from big websites back to yours, the more easy you will be to find in search engines. Easy-peazy-lemon-squeazy.
4. Build meaningful relationships
We don't spam. We carefully tailor our outreach so that you can connect with these influencers and really grow your platform...sky is the limit.
5. Increase your celebrity status
The more places your face shows up, the more people will get to know, like, and trust you.
6. Dominate the Long tail
After a book launch, how do you get book sales? The only legitimate, consistent way is through longtail marketing - tapping into blogs, podcasts, radio, tv, magazines, etc. - which is exactly what Bookblitz does.
How it Works
A basic purchase will result in 10 personalized, tailored engagements with influencers in relevant niches for your book. Influencers include, but are not limited to, bloggers, podcasters, radio, tv, magazines, etc.
Our mission is to help facilitate interviews, book reviews, and the promotion of your book across multiple platforms and through multiple channels (think blogs, podcasts, radio, TV, etc.).
Please note: once the connection is made, it is up to you to coordinate the interview, book review, promotion, etc.
Work begins upon receipt of payment, with outreach beginning once you've completed the Bookblitz Debrief Form (it will be sent immediately upon purchase). If contacts respond positively, we will CC you on an email introducing the relevant party.
At the end of every 30 days you will receive a monthly close out report showing:
1. Total engagement conducted
2. Total positive responses
3. Email addresses and contact information of all engagements made
Note: if you decide to keep us in the loop, we can even track the results of positive responses, such as podcast interviews, radio interviews, tv spots, speaking engagements, guest posts, etc. This is done on a per client basis, so make sure to ask if you want this.
Q and A
Can I promote more than one book?
Yes, but each book must be purchases seperately, with a seperate Bookblitz Debrief Form (sent immediately after purchase) for each book separately
How fast can you move?
We can usually start working within 48 - 72 hours once we've received your Bookblitz Debrief Form. This gives us enough time to connect with you to work out any particulars for the project, as well as start research into your niche.
Can I get a refund if I don't like the service?
Due to the nature of the work, we cannot offer refund on purchases.
That said, we're looking to build the best author platform builder + book marketing service on the planet, so if you are not satisfied, please let us know and we'll work with you personally to get you positive responses
What if I don't want to do podcasts interviews?
Let us know in the Bookblitz Debrief Form (sent immediately after purchase) so we can focus outreach efforts on connecting you with relevant influencers who would be open to either reviewing or sharing your book.
What's an engagement?
An engagement refers to the process of connecting with influencers (podcasters, bloggers, leaders of organizations, impresarios, etc.) in your niche (or where your book / your authors platform would be relevant). The steps include:
1. Determine relevant segments
2. Identify relevant marketing channels
3. Develop marketing materials to promote the book via this form of personalized, individual outreach (much different
4. Identifying particular podcasters, bloggers, and influencers with an audience who would resonate with your work
5. Sending out a personalized, tailored email to this podcaster / blogger / influencer to introduce you to them
6. Track all engagement
7. Circle back around if no response is made
8. Close the loop by connecting you to the relevant party when a positive response is made (usually within 72 hours after a positive response)
9. Monthly close-out report
This seems expensive...
First, that's not a question. Second, expensive compared to what?
How long does it take you to define your market, creatively explore various marketing channels, identify relevant podcasts and bloggers, build relationships with said influencers, and then share your book with them in such a way that it benefits their audience?
Hours? Days?
And how long does it take to do this every month, to find new, relevant podcasts and blogs, and to begin building long lasting, meaningful relationships with?
How about creating marketing collateral and crafting your message to get influencers to WANT you on their podcast (or to review your book)?
If you're a trained copywriter, it might be easy, but for most authors, selling themselves is the last thing they want to do (with Bookblitz, you don't have to).
What about the impact of even ONE podcaster promoting your work every month? One podcast sharing your story, and your book to hundreds or thousands of listeners, with a link back to your site or book sales page...How could this impact book sales?
From the measuring we've done with past clients, not only will you see direct sales of your book from said interviews, but you're tapping into what's known as the "longtail" of sales and marketing. That is, you're creating a way for new readers to find your work, which not only boosts the SEO to your author's site (if you have one...and you should), but will generate new potential readers for months and years to come.
If a single podcast drives even 10 new book sales of a $10 book (not uncommon), that's an additional $100 in revenue you didn't have before. If 2 or 3 podcasters or influencers share your book, and you've tapped the right audiences at the right time, these numbers could double, triple or more. And this is just right off the bat...it says nothing about ongoing sales from books through these type of "longtail" book marketing channels, which is where the real money comes from.
What if I don't care about building a legitimate author's platform and would instead prefer to pay $5 - $50 on Fiverr to get my book spammed on generic Facebook Groups?
I don't think we should work together.