With more and more brands developing their own content, there is a massive demand to work with Hollywood producers to create entertaining and compelling brand integrations. When properly executed, brand integrations allow producers to bring in an additional revenue stream while still being able to lead the creative direction of the content.
In this fireside session, Caressa Douglas, SVP of Global Strategic Partnerships at Branded Entertainment Network (BEN), and Randall Keenan Winston, Co-Executive Producer of "Roseanne" and "Grace and Frankie," will discuss this trend and the untapped opportunity for producers in a fragmented marketplace. They will share best practices, successful examples of brand integration, and tips for producers looking to establish fruitful partnerships with brands behind the scenes.
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