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      Business of Wedding Photography

      “The Business of Wedding Photography. Work Less, Earn More.” by Cyrus Roussilhes - triple nominated Australia's Top Wedding Photographer.

      A must-read for today and tomorrow's professional wedding photographers who want to get ahead in an overcrowded market.

      This no-nonsense, quick-guide is broken down into over 70 easy to implement parts. A perfect companion guide giving you tips and strategies that work.  

      INTRODUCTION

      MARKETING & SELLING

      Pick Your Market

      Proactive Marketing

      60 Seconds for Marketing

      Quick Efficient Marketing

      Website - Basic Must-Haves

      Make Buying and Contacting Easy

      Website - 5 Second Rule

      Magazine Ads - If You Must Pay

      Secrets of Subliminal Messages

      Guerilla Marketing

      Advertising - Beauty vs Pollution

      Marketing in the Future

      An Image is Worth 1000 Words

      The Power of Imagery

      Branding in Public Spaces

      CUSTOMER SERVICE

      Providing the Best Customer Service

      Client Booking Form - Versatility

      Three Parts to an Offer

      Welcoming the Objections

      Dealing with Objections

      Allowing for Luck

      Selling Language

      Selling at Consultation

      Using the Senses

      Getting the Right Feedback

      Manage & Convert Enquiries into Bookings

      Maximising Selling Success

      Psychology of the Sale

      Storytelling

      Asking the Right Questions

      How to Gain Trust

      Testimonials - The Social Proof

      How to Value-add

      A Better Way to Offer Incentives

      Saying “No!”

      Educating Your Client with Images

      What’s in it for Me?

      Clients are Time-Poor (and mostly lazy)

      Photography for Life

      PRICING, PRODUCTS & SERVICES

      Pricing Tips & Tricks

      Understanding Item Performance

      Prints - Selling

      Prints - Priming New Clients to Buy

      Books - Advantages

      Books - Versatility

      Books & Albums - Upselling

      Editing & Shooting Language

      Digital Files - Selling

      Digital Files - Terminology

      Winning the Price Wars

      Pricing - Revealing Publicly

      Pricing Calculation

      Pricing Calculation (Part II)

      NETWORKING

      Picking Your Business Friends

      Networking

      BNI

      Cross Promotion

      BUSINESS IMPROVEMENT

      Business Plans

      Checklists & Forms

      Problems and Solutions

      Run Your Business like a Farm

      The Business of Out Sourcing

      TASK MANAGEMENT

      Pressures of Business

      Working Long Hours

      Reducing Pressures

      Task Management

      Emails

      Action or Assign

      PERSONAL GROWTH

      Path of Least Resistance

      Breaking the Fog of Routine

      Workflow 1.2

      How to Feel Successful

      The Meaning of Life

      About the Author

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      Your rental will be available for 30 days. Once started, you’ll have 72 hours to watch it as much as you’d like!

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