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        Business of Wedding Photography

        Business of Wedding Photography

        “The Business of Wedding Photography. Work Less, Earn More.” by Cyrus Roussilhes - triple nominated Australia's Top Wedding Photographer.

        A must-read for today and tomorrow's professional wedding photographers who want to get ahead in an overcrowded market.

        This no-nonsense, quick-guide is broken down into over 70 easy to implement parts. A perfect companion guide giving you tips and strategies that work.  

        INTRODUCTION

        MARKETING & SELLING

        Pick Your Market

        Proactive Marketing

        60 Seconds for Marketing

        Quick Efficient Marketing

        Website - Basic Must-Haves

        Make Buying and Contacting Easy

        Website - 5 Second Rule

        Magazine Ads - If You Must Pay

        Secrets of Subliminal Messages

        Guerilla Marketing

        Advertising - Beauty vs Pollution

        Marketing in the Future

        An Image is Worth 1000 Words

        The Power of Imagery

        Branding in Public Spaces

        CUSTOMER SERVICE

        Providing the Best Customer Service

        Client Booking Form - Versatility

        Three Parts to an Offer

        Welcoming the Objections

        Dealing with Objections

        Allowing for Luck

        Selling Language

        Selling at Consultation

        Using the Senses

        Getting the Right Feedback

        Manage & Convert Enquiries into Bookings

        Maximising Selling Success

        Psychology of the Sale

        Storytelling

        Asking the Right Questions

        How to Gain Trust

        Testimonials - The Social Proof

        How to Value-add

        A Better Way to Offer Incentives

        Saying “No!”

        Educating Your Client with Images

        What’s in it for Me?

        Clients are Time-Poor (and mostly lazy)

        Photography for Life

        PRICING, PRODUCTS & SERVICES

        Pricing Tips & Tricks

        Understanding Item Performance

        Prints - Selling

        Prints - Priming New Clients to Buy

        Books - Advantages

        Books - Versatility

        Books & Albums - Upselling

        Editing & Shooting Language

        Digital Files - Selling

        Digital Files - Terminology

        Winning the Price Wars

        Pricing - Revealing Publicly

        Pricing Calculation

        Pricing Calculation (Part II)

        NETWORKING

        Picking Your Business Friends

        Networking

        BNI

        Cross Promotion

        BUSINESS IMPROVEMENT

        Business Plans

        Checklists & Forms

        Problems and Solutions

        Run Your Business like a Farm

        The Business of Out Sourcing

        TASK MANAGEMENT

        Pressures of Business

        Working Long Hours

        Reducing Pressures

        Task Management

        Emails

        Action or Assign

        PERSONAL GROWTH

        Path of Least Resistance

        Breaking the Fog of Routine

        Workflow 1.2

        How to Feel Successful

        The Meaning of Life

        About the Author

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        Your rental will be available for 30 days. Once started, you’ll have 72 hours to watch it as much as you’d like!

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