ITVT is pleased to present an audio recording of the TVOT NYC 2019 session, “Focus on Project OAR.” Here’s the description of the session from the show brochure:
"Project OAR ("Open Addressable Ready") was founded in March in order to develop and promote a new, open standard for addressable linear advertising on connected TVs. Its members include VIZIO and its subsidiary, Inscape, Disney, Turner, NBCU, CBS, Fox, Discovery, Hearst Television and AMC Networks, along with Xandr and FreeWheel. Those companies have since been joined by a group of major advertising agencies--Publicis, Omnicom, GroupM, IPG/Magna, Dentsu Aegis, Havas and Horizon Media--who will be providing input as well.
With trials of the new standard slated to begin early next year, this session will bring together three of the key players in the Project OAR Consortium, in order to explain why the prospect of linear addressable is so revolutionary, to assess the progress they've made to date, and to cast light on their plans for 2020 and beyond. Panelists include:
Julie Anson, Director of Strategic Investment, Advanced TV, MAGNA Global
Denise Colella, SVP of Advanced Advertising Sales and Strategy, NBCUniversal
Jodie McAfee, SVP of Sales and Marketing, Inscape
Alan Wolk, Co-Founder and Lead Analyst, TV[R]EV (Moderator)"