Walking the Narrow Road: Marketing and Spiritual Instruction for Christians in Business

Life’s not easy being a Christian, holding to Christ’s ideals, and still running a profitable business. We’re handicapped in getting ahead. Or are we? 

 Business is changing. The old ways of tricking and making people feel a certain way through psychological manipulation are over. If you watch carefully, the tides are turning, as people become more informed, more savvy, and fed-up with with businesses broken and lame promises. 

The future belongs to those people who can form relationships, exceed customer expectations, connect, and tell relevant stories. In short, the future belongs to the Christian Business Owner. 

This is not your typical business book. Not only is it directed at Christians in business (a rarity due to prejudices in the church) but it’s also structured as devotionals rather than as chapters. It’s my firm belief that you will be better served by reading one section every week than by reading the whole thing at one sitting. So read one entry, put it down, then meditate on it for a while. Read, reflect, re-read, then put it into action. 

If you are looking for quick answers or easy solutions, Jesus never promised that and neither do I. But if you dedicate yourself to change then I guarantee you will find success.