A Step-by-Step Guide on How to Use the template
Great Strategy Starts with Research
Too many startups fail to listen to their audience and do the proper research. There are ways to save time when launching a business, but taking shortcuts with your customers will only hurt you in the long run.
If you screw up on the strategy plane, you’ll be paying for it repeatedly over the life of the project.
During my career, I’ve seen many methodologies on how to do user research.
After almost 10 years in consulting startups and companies on UX strategy, I can say that 90% of frameworks are not applicable to real life.
These frameworks were created by people who wanted to be seen as experts or to impress their clients by showing convoluted processes and complex documents.
Through pain and mistakes, I’ve managed to find the perfect approach to conducting user research. I know this because it works for my clients and delivers results. It’s a mash-up of different processes used by such firms as Strategyzer, IDEO, McKinsey & Company as well as frameworks I studied at Harvard Business School.
Steal my template that I use to conduct strategy sessions with clients.