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        Campaign Manager Certification Exam Answers - Google Marketing Platform 2018

        Campaign Manager Certification Exam Answers - Google Marketing Platform 2018

        Campaign Manager Certification Exam Answers - Google Marketing Platform 2018


        Score 100% in last review.

        The language of the answers are in English. You can choose the language before the exam and when you pass you can see the certification in your language.

        Some questions:

        When dynamic display creatives are published from Studio, what creative type is set in Campaign Manager?

        HTML5 banner

        Rich Media

        Custom Display Interstitial


        To link a Display & Video 360 advertiser, what initial step must be taken in Campaign Manager?

        From Campaign Manager, go to the Google Marketing Platform apps icon and select Display & Video 360

        Contact support using live chat

        Add the Display & Video 360 partner ID to the Floodlight configuration as an association

        Create a new association in the advertiser's properties and add the Trafficking code

        What cost model only calculates cost for impressions measured as viewable by Active View?





        Where are Campaign Manager and Display & Video 360 linked?

        Floodlight configuration

        Advertiser properties

        Admin subaccounts

        Campaign properties

        When the primary HTML5 assets get delayed, what will serve in a user's browser as it's loading?

        Backup image

        .swf file

        Default ad

        Polite load image

        When would a VPAID asset be used?

        As a backup for a VAST asset

        When VAST is not supported

        For videos served on mobile devices

        When a video ad contains interactive features

        For Floodlight tags to properly attribute in-app conversions, what needs to happen within the app?

        Device ID needs to be passed into the dc_rdid parameter

        A global site tag (gtag.js) must be used

        The tag needs to be set as INS tag with mobile capacity

        The tag needs to be assigned an app ID

        What happens when a user meets the frequency cap for an ad?

        Another ad or a default ad is served

        The placement stops serving to that user

        Ads serve at a lower CPM

        Ads stop serving to that user

        If an Agency Trafficker can only see a subset of active campaigns within their account view, where would a Agency Admin go to adjust access to all campaigns?

        Subaccount access

        User roles

        User profile filters

        Google account permissions

        Which information can be extracted from the data in the Verification tab? (select two)

        Select All Correct Responses

        Charts showing all of the errors related to visual performance

        Issues related to content

        Conversion and revenue performance

        Errors for the ad tag related to implementation issues

        What does an "execution channel" represent in the Planning process?

        The "link" from the inventory in a media plan to a Campaign Manager campaign where placements can be executed

        A "channel" created between an advertiser and publisher as soon as the RFP is sent

        An area to enter the user's objectives, budget, and start and end dates

        The act of sending an RFP to begin the negotiation process with the publisher

        What targeting rules display an ad to users who have viewed a product, but not purchased it?

        Positively target all product viewers AND collect purchase IDs using u-variables

        Negatively target all product purchasers AND collect purchase IDs using u-variables

        Positively target all product viewers AND negatively target all product purchasers

        Positively target all product purchasers AND negatively target all product viewers

        What attribution model uses Floodlight data from both attributed and non-attributed conversions?

        Time Decay model

        First Interaction model

        Data-driven model

        Linear model

        In which two tags can the keyword macro (%k) be added? (select two)


        Tracking Ad


        Impression Event

        In a Path to Conversion report, when a user selects to "Pivot On Interaction Path," what are two major differences from the unpivoted report? (select two)

        Rows and columns aren't affected by a pivot, but can only be filtered when unpivoted

        Rows and columns are flipped

        Each conversion gets its own row with interactions in separate columns

        Each interaction gets its own row with interactions spread across rows

        What is required to track mobile app conversions using Floodlight tags?

        An HTML5 macro added to the Floodlight tag and ad tag, and uploaded in the SDK

        A user-resettable device identifier passed to both Floodlight tags and the ad tags running in apps

        A Floodlight tag with the activities set to collect in-app variables, available in DT files

        A dynamic publisher pixel implemented in the Floodlight tag

        Cross-environment conversion methodology takes into account what data sources?

        Cookies, SDKs, audience data

        Resettable device IDs, cookies, anonymized Google sign-ins

        Data pools, cookies, audience IDs

        Device types, OS, cookies

        What data is provided in Video Verification?

        Video player size and viewability

        Asset and transcoding validation

        Resolution and bit rate details

        Information about ads that served on the same page

        What timezone is used in Data Transfer (DT) timestamps for impression and click files?

        The advertiser's timezone

        Coordinated Universal Time (UTC)

        Eastern Time (ET)

        The user's timezone

        What report shows how long it takes for a customer to convert after interacting with an ad?

        First Interaction

        Path Length

        Path to Conversion

        Time Lag

        What ad setting limits the number of times that ad can be shown to a particular user?

        Hard cut-off


        Frequency cap

        Impression ratio

        When a Top Conversion Paths report shows that most users enter the purchase cycle with a rich media interaction, what action can be taken to optimize the campaign?

        Allocate more budget to building better video creatives

        Target remarketing lists for all image creatives

        Create a sequential rotation with the Rich Media creative set first

        Assign the ad's frequency cap to one impression per day

        When using a placement media cost cap, what will happen once the cap is reached?

        Campaign Manager will stop calculating and reporting Media Cost for the Placement moving forward

        Ad-serving fees won't be charged

        Reports will not reflect the impressions and click metrics

        The placement will be paused until the cap is removed

        What feature can be used to combine log-level impression and click data for a custom reach analysis?

        Attribution conversion segments

        Data Transfer

        Line item filtering in Studio

        GRP Insights

        Which functionalities are available to manage conversion data using the API? (select two)





        At what level can landing pages be managed across campaigns?




        When a "plan" is executed in Planning, what information is pushed to Campaign Manager?

        A dynamic feed that can be quickly implemented into Studio

        TrueView placements for running on YouTube properties

        A list of creative specifications for implementing the deals in Display & Video 360

        A list of placements you intend to purchase and the publishers you're buying inventory from

        When is an impression counted in Reporting?

        After the creative is served and viewed on the site

        After the browser begins loading the webpage

        As soon as a creative is requested from the publisher

        After a user’s device indicates that the creative download has begun

        What action must occur for a team member to get access to Data Transfer files in Google Cloud Storage?

        Run the script: gs://[bucket_name]/[username]

        Add the team member's email to the Google Group associated with the Cloud Storage bucket

        Set up an automated email for the team member to receive daily reports

        Associate the team member with a User Profile designated for Google Cloud access

        What account structure should be used to share Floodlight tags and audience lists between multiple Advertisers?

        A single Floodlight activity

        A parent/child relationship

        An account/advertiser relationship

        Shared billing profiles

        In the Insights tab in Reporting, which two cards show a snapshot of performance? (select two)

        Device Usage

        Creative Type

        Video Player Size

        Paid Search Ad

        Which metric is NOT available in Data Transfer?

        Cross-environment conversions

        Designated Market Area (DMA) ID

        Active View: % of Completed Impressions Visible

        % Invalid Clicks

        Where would purchased inventory for a campaign be entered in Campaign Manager?

        Floodlight tags

        Landing pages



        What is the limit to retrieve log data from a Data Transfer Google Bucket?

        1 year

        30 days


        60 days

        Which three workflows can be used to make bulk edits? (select three)

        The DCM/DFA Reporting and Trafficking API

        Campaign spreadsheet upload

        The Campaign Manager filtered view

        The Edit Multiple button

        What Floodlight conversion counting method would report the first visit for each user within a given day?

        Per session




        What report tracks Floodlight attribution in Reporting?


        Cookie Reach Overlap

        Floodlight impressions

        Unless default ads are disabled, what campaign trafficking action triggers the automatic creation of a default ad for display placements?

        Adding an HTML5 creative at the campaign level

        Adding a rich media creative at the campaign level

        Adding an image creative at the advertiser level

        Adding an image creative at the campaign level

        What HTML elements of a Floodlight tag's iFrame code identify the unique activity?

        "src" and 1x1

        u1 and "fls"

        1x1 and "ord"

        "type" and "cat"

        Which two methods count impressions on site-served creatives? (select two)

        Click tracker ad

        Mobile tracking ad

        1x1 impression tracker

        Tracking Ads

        Where in Campaign Manager can the Site ID(s) required to push placements to Display & Video 360 be found?

        In the advertiser's properties, under Landing Pages

        Next to its associated site name within a Campaign

        In Campaign Manager Account Admin settings

        In Site Directory under Properties

        What are two benefits of using the INS tag? (select two)

        Eliminates the need for publishers to add cache-busters

        Reduces load latency

        Serves ads on browsers that don't support Javascript

        More robust Verification data

        What report in Report Builder shows the number of unique users who have interacted with ads?


        Paid search dimensions in Report Builder are compatible with what metric?

        Downloaded impressions

        Paid Search Revenue

        Active View

        Cost Per Click

        What is the more cost-effective way to restrict ads served to a specific geographic region?

        Geo-targeting managed by the ad server

        Frequency caps managed the publisher or DSP

        Language targeting managed by the ad server

        Geo-targeting managed by a publisher or DSP

        What are three benefits of using Internal Redirect tags? (select three)

        Saves time from having to negotiate deals with the publisher

        Richer domain information in Verification

        Standardize a counting method with platform publishers

        Reduce latency on ad-serving

        What settings are required to give a user reporting access for a single advertiser?

        Create a user role, and assign the advertiser as the sub-account.

        Schedule a report to be sent to the user, automatically granting them access to that data

        Create a user profile with a reporting-only user role, and filter for that advertiser

        Ask the advertiser to send an email to support, granting access to their reporting data

        Which two tabs in Reporting provide access to viewability data? (select two)



        Report Builder


        To set ad status to "active," which two objects must be assigned to an ad?

        A placement

        An active creative

        A frequency cap

        A priority

        What section within a Floodlight activity's settings allows users to add publisher tracking tags?

        Advanced properties

        Dynamic tags

        Custom Floodlight variables

        Google Tag Manager

        What Floodlight feature can be used to create a custom audience list that targets customers who purchased a specific product or service?

        Custom 1x1 pixel that fires when the product or service page loads

        Sales Floodlight tags that capture revenue

        Custom Floodlight variable that captures the product or service ID

        Dynamic Floodlight tag that sources product or service IDs

        What counting method tracks the number of sales made or items purchased?

        Sales activities

        Standard counting

        Counter activities

        Agency Admin, Agency Trafficker, and Site Trafficker are examples of what?

        Placement strategies

        Content categories

        User profiles

        What level is used to calculate conversions if the lookback window differs between objects?

        Placement level

        Site level

        Campaign level

        Account level

        If a publisher serves a placement tag after the campaign end date, what ad will serve?

        Nothing will serve

        The backup image

        A random ad

        The default ad

        At what level can landing pages be set, so they are the same across multiple ads?


        What ad setting ensures a qualified user will always be served a city-targeted ad first over a country-targeted ad when both ads are assigned to the same placement?

        Keyword targeting

        Dynamic targeting keys

        What must a Floodlight tag include to capture product data alongside a conversion?

        Custom Floodlight variable

        Dynamic pixels

        1x1 tracking pixel

        An ord value

        What action can be taken to select which columns appear in the trafficking interface?

        Create a new user profile

        Create a new user role

        Create a filter

        Create a custom view

        When assets are added to an existing creative, where will these updates be reflected?

        Updates appear as a new creative

        In the creative preview, but not in currently assigned ads

        Within the ads where the creatives are assigned

        In future ad creative assignments, but not within existing ads

        What are two Video Verification metrics? (select two)

        Audio muted at finish

        Eligible impressions for audio

        Audio muted at start

        Video Prominence Score

        The Insights tab in Reporting shows the view performance against which three goals? (select three)

        Click rate

        Cost per activity (CPA)

        Viewable CPM

        Conversions per impression

        Counters and Total Interactions metrics are available for which type of creatives?

        Mobile in-app interstials

        Twitter creatives

        HTML5 creatives coded in GWD

        Creatives built in Studio

        Which two features may be used to log additional information about a click? (select two)

        Event tags

        Image source tags

        Landing page URL suffix

        Which two methods measure impressions served in a mobile app? (select two)

        Serving mobile creative directly through Campaign Manager

        Audience lists created in Campaign Manager can be automatically shared with which linked

        applications? (select three)

        Search Ads 360


        Google Ads

        Display & Video 360

        What object in Campaign Manager is equivalent to a creative in Display & Video 360?


        Which conditions must be true in order to designate an advertiser as a "child"?

        The advertiser doesn't have any "child" advertisers associated with it

        The advertiser is part of a subaccount

        There aren't any Floodlight activities associated with the "child" advertiser

        There aren't any campaigns associated with the "parent" advertiser

        The "DCM/DFA Trafficking and Reporting API" can directly accomplish which two tasks? (select two)

        Upload conversions

        Customize verification alerts

        Customize reporting

        Download data transfer log files

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        Your rental will be available for 30 days. Once started, you’ll have 72 hours to watch it as much as you’d like!

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