Campaign Manager Certification Exam Answers - Google Marketing Platform 2018
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The language of the answers are in English. You can choose the language before the exam and when you pass you can see the certification in your language.
When dynamic display creatives are published from Studio, what creative type is set in Campaign Manager?
Custom Display Interstitial
To link a Display & Video 360 advertiser, what initial step must be taken in Campaign Manager?
From Campaign Manager, go to the Google Marketing Platform apps icon and select Display & Video 360
Contact support using live chat
Add the Display & Video 360 partner ID to the Floodlight configuration as an association
Create a new association in the advertiser's properties and add the Trafficking code
What cost model only calculates cost for impressions measured as viewable by Active View?
Where are Campaign Manager and Display & Video 360 linked?
When the primary HTML5 assets get delayed, what will serve in a user's browser as it's loading?
Polite load image
When would a VPAID asset be used?
As a backup for a VAST asset
When VAST is not supported
For videos served on mobile devices
When a video ad contains interactive features
For Floodlight tags to properly attribute in-app conversions, what needs to happen within the app?
Device ID needs to be passed into the dc_rdid parameter
A global site tag (gtag.js) must be used
The tag needs to be set as INS tag with mobile capacity
The tag needs to be assigned an app ID
What happens when a user meets the frequency cap for an ad?
Another ad or a default ad is served
The placement stops serving to that user
Ads serve at a lower CPM
Ads stop serving to that user
If an Agency Trafficker can only see a subset of active campaigns within their account view, where would a Agency Admin go to adjust access to all campaigns?
User profile filters
Google account permissions
Which information can be extracted from the data in the Verification tab? (select two)
Select All Correct Responses
Charts showing all of the errors related to visual performance
Issues related to content
Conversion and revenue performance
Errors for the ad tag related to implementation issues
What does an "execution channel" represent in the Planning process?
The "link" from the inventory in a media plan to a Campaign Manager campaign where placements can be executed
A "channel" created between an advertiser and publisher as soon as the RFP is sent
An area to enter the user's objectives, budget, and start and end dates
The act of sending an RFP to begin the negotiation process with the publisher
What targeting rules display an ad to users who have viewed a product, but not purchased it?
Positively target all product viewers AND collect purchase IDs using u-variables
Negatively target all product purchasers AND collect purchase IDs using u-variables
Positively target all product viewers AND negatively target all product purchasers
Positively target all product purchasers AND negatively target all product viewers
What attribution model uses Floodlight data from both attributed and non-attributed conversions?
Time Decay model
First Interaction model
In which two tags can the keyword macro (%k) be added? (select two)
In a Path to Conversion report, when a user selects to "Pivot On Interaction Path," what are two major differences from the unpivoted report? (select two)
Rows and columns aren't affected by a pivot, but can only be filtered when unpivoted
Rows and columns are flipped
Each conversion gets its own row with interactions in separate columns
Each interaction gets its own row with interactions spread across rows
What is required to track mobile app conversions using Floodlight tags?
An HTML5 macro added to the Floodlight tag and ad tag, and uploaded in the SDK
A user-resettable device identifier passed to both Floodlight tags and the ad tags running in apps
A Floodlight tag with the activities set to collect in-app variables, available in DT files
A dynamic publisher pixel implemented in the Floodlight tag
Cross-environment conversion methodology takes into account what data sources?
Cookies, SDKs, audience data
Resettable device IDs, cookies, anonymized Google sign-ins
Data pools, cookies, audience IDs
Device types, OS, cookies
What data is provided in Video Verification?
Video player size and viewability
Asset and transcoding validation
Resolution and bit rate details
Information about ads that served on the same page
What timezone is used in Data Transfer (DT) timestamps for impression and click files?
The advertiser's timezone
Coordinated Universal Time (UTC)
Eastern Time (ET)
The user's timezone
What report shows how long it takes for a customer to convert after interacting with an ad?
Path to Conversion
What ad setting limits the number of times that ad can be shown to a particular user?
When a Top Conversion Paths report shows that most users enter the purchase cycle with a rich media interaction, what action can be taken to optimize the campaign?
Allocate more budget to building better video creatives
Target remarketing lists for all image creatives
Create a sequential rotation with the Rich Media creative set first
Assign the ad's frequency cap to one impression per day
When using a placement media cost cap, what will happen once the cap is reached?
Campaign Manager will stop calculating and reporting Media Cost for the Placement moving forward
Ad-serving fees won't be charged
Reports will not reflect the impressions and click metrics
The placement will be paused until the cap is removed
What feature can be used to combine log-level impression and click data for a custom reach analysis?
Attribution conversion segments
Line item filtering in Studio
Which functionalities are available to manage conversion data using the API? (select two)
At what level can landing pages be managed across campaigns?
When a "plan" is executed in Planning, what information is pushed to Campaign Manager?
A dynamic feed that can be quickly implemented into Studio
TrueView placements for running on YouTube properties
A list of creative specifications for implementing the deals in Display & Video 360
A list of placements you intend to purchase and the publishers you're buying inventory from
When is an impression counted in Reporting?
After the creative is served and viewed on the site
After the browser begins loading the webpage
As soon as a creative is requested from the publisher
After a user’s device indicates that the creative download has begun
What action must occur for a team member to get access to Data Transfer files in Google Cloud Storage?
Run the script: gs://[bucket_name]/[username]
Add the team member's email to the Google Group associated with the Cloud Storage bucket
Set up an automated email for the team member to receive daily reports
Associate the team member with a User Profile designated for Google Cloud access
What account structure should be used to share Floodlight tags and audience lists between multiple Advertisers?
A single Floodlight activity
A parent/child relationship
An account/advertiser relationship
Shared billing profiles
In the Insights tab in Reporting, which two cards show a snapshot of performance? (select two)
Video Player Size
Paid Search Ad
Which metric is NOT available in Data Transfer?
Designated Market Area (DMA) ID
Active View: % of Completed Impressions Visible
% Invalid Clicks
Where would purchased inventory for a campaign be entered in Campaign Manager?
What is the limit to retrieve log data from a Data Transfer Google Bucket?
Which three workflows can be used to make bulk edits? (select three)
The DCM/DFA Reporting and Trafficking API
Campaign spreadsheet upload
The Campaign Manager filtered view
The Edit Multiple button
What Floodlight conversion counting method would report the first visit for each user within a given day?
What report tracks Floodlight attribution in Reporting?
Cookie Reach Overlap
Unless default ads are disabled, what campaign trafficking action triggers the automatic creation of a default ad for display placements?
Adding an HTML5 creative at the campaign level
Adding a rich media creative at the campaign level
Adding an image creative at the advertiser level
Adding an image creative at the campaign level
What HTML elements of a Floodlight tag's iFrame code identify the unique activity?
"src" and 1x1
u1 and "fls"
1x1 and "ord"
"type" and "cat"
Which two methods count impressions on site-served creatives? (select two)
Click tracker ad
Mobile tracking ad
1x1 impression tracker
Where in Campaign Manager can the Site ID(s) required to push placements to Display & Video 360 be found?
In the advertiser's properties, under Landing Pages
Next to its associated site name within a Campaign
In Campaign Manager Account Admin settings
In Site Directory under Properties
What are two benefits of using the INS tag? (select two)
Eliminates the need for publishers to add cache-busters
Reduces load latency
More robust Verification data
What report in Report Builder shows the number of unique users who have interacted with ads?
Paid search dimensions in Report Builder are compatible with what metric?
Paid Search Revenue
Cost Per Click
What is the more cost-effective way to restrict ads served to a specific geographic region?
Geo-targeting managed by the ad server
Frequency caps managed the publisher or DSP
Language targeting managed by the ad server
Geo-targeting managed by a publisher or DSP
What are three benefits of using Internal Redirect tags? (select three)
Saves time from having to negotiate deals with the publisher
Richer domain information in Verification
Standardize a counting method with platform publishers
Reduce latency on ad-serving
What settings are required to give a user reporting access for a single advertiser?
Create a user role, and assign the advertiser as the sub-account.
Schedule a report to be sent to the user, automatically granting them access to that data
Create a user profile with a reporting-only user role, and filter for that advertiser
Ask the advertiser to send an email to support, granting access to their reporting data
Which two tabs in Reporting provide access to viewability data? (select two)
To set ad status to "active," which two objects must be assigned to an ad?
An active creative
A frequency cap
What section within a Floodlight activity's settings allows users to add publisher tracking tags?
Custom Floodlight variables
Google Tag Manager
What Floodlight feature can be used to create a custom audience list that targets customers who purchased a specific product or service?
Custom 1x1 pixel that fires when the product or service page loads
Sales Floodlight tags that capture revenue
Custom Floodlight variable that captures the product or service ID
Dynamic Floodlight tag that sources product or service IDs
What counting method tracks the number of sales made or items purchased?
Agency Admin, Agency Trafficker, and Site Trafficker are examples of what?
What level is used to calculate conversions if the lookback window differs between objects?
If a publisher serves a placement tag after the campaign end date, what ad will serve?
Nothing will serve
The backup image
A random ad
The default ad
At what level can landing pages be set, so they are the same across multiple ads?
What ad setting ensures a qualified user will always be served a city-targeted ad first over a country-targeted ad when both ads are assigned to the same placement?
Dynamic targeting keys
What must a Floodlight tag include to capture product data alongside a conversion?
Custom Floodlight variable
1x1 tracking pixel
An ord value
What action can be taken to select which columns appear in the trafficking interface?
Create a new user profile
Create a new user role
Create a filter
Create a custom view
When assets are added to an existing creative, where will these updates be reflected?
Updates appear as a new creative
In the creative preview, but not in currently assigned ads
Within the ads where the creatives are assigned
In future ad creative assignments, but not within existing ads
What are two Video Verification metrics? (select two)
Audio muted at finish
Eligible impressions for audio
Audio muted at start
Video Prominence Score
The Insights tab in Reporting shows the view performance against which three goals? (select three)
Cost per activity (CPA)
Conversions per impression
Counters and Total Interactions metrics are available for which type of creatives?
Mobile in-app interstials
HTML5 creatives coded in GWD
Creatives built in Studio
Which two features may be used to log additional information about a click? (select two)
Image source tags
Landing page URL suffix
Which two methods measure impressions served in a mobile app? (select two)
Serving mobile creative directly through Campaign Manager
Audience lists created in Campaign Manager can be automatically shared with which linked
applications? (select three)
Search Ads 360
Display & Video 360
What object in Campaign Manager is equivalent to a creative in Display & Video 360?
Which conditions must be true in order to designate an advertiser as a "child"?
The advertiser doesn't have any "child" advertisers associated with it
The advertiser is part of a subaccount
There aren't any Floodlight activities associated with the "child" advertiser
There aren't any campaigns associated with the "parent" advertiser
The "DCM/DFA Trafficking and Reporting API" can directly accomplish which two tasks? (select two)
Customize verification alerts
Download data transfer log files
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