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Brand Manifesto Workbook

Why do you need a brand manifesto anyway?

Everyone tells you that you need a business plan. And it’s true; you do need a business plan. But before you create one, you need a business dream. A vision. Your True North. Your plan for a better world.

You need to know where you’re going and why.

Not because “people don’t buy what you do, they buy why you do it”—which is also true—but because by working from the inside out, you’ll have a chance to impact more people and get them buy into your vision of the better world.

And that’s what matters.

This workbook will help you DIY your own brand manifesto that you can put on your about page, share with your clients, pin to your social media walls or to your home office walls, or keep just for yourself and look at whenever the me-too mentality, fear of being yourself, people-pleasing tendencies, self-doubt, or other brand killers crawl in.


What’s inside?

Five brandstorming exercises to help you uncover your “why,” values, and personality, draw a line between YOU and your brand, and design your plan for a better world.


Is it a physical workbook?

No, this is a digital file (a 33-page PDF), but it's designed to be used like a physical workbook (so you can write and draw inside) and a digital one (so you can click the links and find additional resources and inspiration).

Here's how it works: You can print out the whole workbook, or just the worksheets (12 pages) and use the rest of the workbook in its digital form. I've included the numbers of pages to print out, so it's easy-peasy.


Who is it for?

Owners of small online businesses with souls. If your vision is bigger than making dollars, then you can use your voice to change the world (and make dollars along the way).

The workbook is here to help you give your vision a form and shape. Click "I want this" and you can get started in two minutes.

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  • Size2.26 MB
  • Length33 pages

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Brand Manifesto Workbook

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