ITVT is pleased to present an audio recording of the TVOT NYC 2019 session, “Preparing for the CCPA.” Here’s the description of the session from the show brochure:
"The California Consumer Privacy Act (CCPA), which is scheduled to go into effect on January 1st, 2020, will significantly impact most if not all of the companies operating in the video-advertising ecosystem. This panel will cover some of the most important topics relating to privacy and its impact on television.
Questions to be addressed include: What are the pros and cons of more aggressive privacy legislation like CCPA for the consumer? Does CCPA make first-party data and contextual targeting significantly more important? What are the most important elements of CCPA for publishers and adtech companies? What are the biggest challenges of complying with CCPA? Have the newly issued regulations introduced new obstacles? What are the consequences of failure to comply? And can companies wait until a federal law is enacted that overrides the individual state privacy laws? Panelists include:
Ben Barokas, CEO, Sourcepoint Technologies
Jonathan Bokor, Chief Privacy and Business Affairs Officer, Tru Optik (Moderator)
Tom Cushing, General Counsel and Chief Privacy Officer, Alphonso
Richy Glassberg, CEO, SafeGuard Privacy"