This session will explore the new kinds of programming that are emerging natively on (and across) social-media, OTT, mobile and other new distribution platforms. Panelists, representing a range of companies that have successfully developed such new programming formats, will cast light on the thought processes that led to their creation, share some of the lessons learned from their production and distribution efforts, and report on how viewers have been responding to them to date. In addition they will explain the ways in which these formats differ fundamentally from traditional programming and what they might therefore tell us about the future of TV content and about the evolving relationship between creator and audience; and will evaluate their potential to enable new monetization strategies and business models. Panelists include:
- Nick DeMartino, Managing Director, Startupbootcamp MediaTech (Moderator)
- Jason Krikorian, General Partner, DCM Ventures
- Randa Minkarah, COO, Transform Digital
- Mike Skogmo, VP/Head of Marketing and Communications, Jukin Media
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