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What is Copywriting?
"Copywriting is a mental process, the successful execution of which reflects the sum total of all your experiences, your specific knowledge, & your ability to mentally process that information and transfer it onto a sheet of paper for the purpose of selling a product or service." - Joe Sugarman
Copywriting is the ability to convey complex concepts, ideas, and emotions via the written word into the mind and body of a reader.
Copywriting is the skill of showing someone something they want, and are willing to trade for.
Table Of Contents
- The 80/20 of Copywriting
- The Copywriting Process
- Every step you take from learning about to successfully selling a thing
- The Copywriting Skeleton Template
- A template for everything you ever write
- The Swipe File
- Look to the copywriting masters
- The Copywriting Checklist
- The questions that separate good writing from excellent writing
- Defeating Writer's Block
- How to ensure you can (almost) always write something great
- How To Learn Copywriting
- How to become a pro
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