We are made of stories. Stories transform the mundane into the magical. Let’s talk about how you can tell stories that matter most to your customers. Compelling, memorable content is more than a strategy or a marketing tactic — it’s about bonding people. And we need connection more than ever.
Did you know that two-thirds of consumers worldwide buy on beliefs?
Stories are the conduit to trust but SO MANY PEOPLE don't know how to tell stories that cut through the online noise. I've developed a five-step process that will help you convert prospects to paying customers.
This Course Is For You If You're...
• Spending time, money, and resources, and no one is engaging with what you put out into the world. Your content resembles tumbleweed rolling through the desert.
• Unable to connect and develop real relationships with prospective customers.
• Conversion rate makes you scream-cry.
• Struggling with what to create on a daily basis. What do you say?
• Not sure if you know who your customers are or what motivates them to buy.
• Struggling with building a brand. Everyone is doing it, and you don't know what a brand is or even where to start when it comes to building one.
What You'll Achieve
• You'll be able to create content that captures, connects with, and converts prospects to customers to raving fans.
• You'll have a complete brand platform. Your brand will be clear, concise, and compelling.
• You'll have a working profile of your ideal customer or community so your growth marketing will be effective & efficient. No more dollars wasted.
• You'll learn psychological tools and techniques on creating content that cuts through the clutter and captures your customer's attention.
What You'll Get
• 200+ page guide and tactical workbook that will guide you, step-by-step to building your brand, creating a customer profile, and developing a content and channel strategy.
• You'll get the guide, resources, and 8 audio/video tutorials to guide you along the way. It balances education with practical exercises, tools, resources, and frameworks so you can DO THE WORK.
THE FIVE STEPS:
1. Build your brand: Brand defined, why you need it, how to build it. Build your brand using 3C Discovery (customer, company, competition) to create the elements: vision, values, mission; positioning & purpose; benefits & outcomes, reason-to-believe, brand story, verbal identity. You'll get a ton of practical exercises and examples so you can DIY it.
2. Know your customer: How to be a CIA agent when it comes to your customers. Build profiles, purchase journeys and how to overlay content, experiences, and connections on each step of their journey to buy.
3. Craft stories that bridge customers to your brand: Learn the psychology of what makes a good story, how to build a content strategy, and the mechanics to make it happen (i.e. content pillars, themes, topics, content vetting, content up-cycling, content resources)
4. Connect content with customer through a channel strategy. Learn how to publish content on the right channel at the right time for your ideal customer.
5. Measure success, learn, refine: Learn how to test, learn, refine, and scale your strategy.
Please note, due to the immediate access of all the materials, there are no refunds.
You've purchased this product
See it in your libraryView in Library
We charged your card and sent you a receipt
You'll need an account to access this in our app. Please create a password to continue.
Download from the App Store or text yourself a link to the app
Good news! Since you already have a Gumroad account, it's also been added to your library.