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Creative Certification Exam Answers - Google Marketing Platform 2020

Creative Certification Exam Answers - Google Marketing Platform 2020


Score 100% in last review.

The language of the answers are in English. You can choose the language before the exam and when you pass you can see the certification in your language.

Some questions:

When a feed contains a column of dynamic clickthrough URLs, what function will a hand-

coded creative use?





Which two settings determine which dynamic content is selected by the ad server to send to the creative? (select two)

Select All Correct Responses

Code within the creative

Reporting dimensions in Studio

Rotation options in Studio

Targeting rules in Studio

Which three feed types can be used for importing data into dynamic campaigns in Studio? (select three)

Google Merchant Center



Google Spreadsheets

When should the code from "Step 4: Generate Code" be called by a hand-coded dynamic creative?

AFTER the Enabler has been initialized, and AFTER dynamic content is accessed

BEFORE the Enabler has been initialized and dynamic content is accessed

AFTER the Enabler has been initialized, but BEFORE dynamic content is accessed

BEFORE the Enabler has been initialized, and AFTER dynamic content is accessed

Which three components are available in Google Web Designer? (select three)

YouTube Video Player


Tap Area


Which two variables can be used to optimize the rotation of dynamic creatives? (select two)

Click-through-conversion rate

Click-through rate (CTR)

Impression-to-view rate

Designated weights

When working on a profile with a ranked combination of rules, what feature should be used at the Manage Rules stage?

Prioritized rules

Sequential rotation and prioritized rules

Optimized rotation

Weighted rotation

In what section of Studio are creative images and videos stored?



Dynamic Content


Which two Campaign Manager attributes can be used as filters in a dynamic feed? (select two)

Canonical geolocation

Floodlight ID

Placement ID

Site ID

What field type is used for data pass targeting in a dynamic profile?

Display & Video 360 Line Item Id

Campaign Manager Site ID

Remarketing Value

Custom value

Which two targeting types are supported in Studio for dynamic creatives? (select two)

Language targeting

Audience targeting


Device targeting

In what product are dynamic targeting keys created?

Search Ads 360

Campaign Manager


Display & Video 360

When using creative dimension filtering, what steps must be taken to generate dynamic previews correctly?

Select all creative sizes and click "Apply"

Enter one creative size, select the creative for that size, and click "Apply"

Enter the creative sizes as comma-separated values, select the corresponding creative sizes, and click "Apply"

Enter the creative size and click "Apply"

Which types of assets can be used in Studio? (select two)





What are three benefits of using an existing Google Merchant Center feed for dynamic creatives in Studio? (select three)

Built-in abilty to use Google's recommendation engine

Updates to the Google Merchant Center feed are automatically synced in Studio

Ability to apply additional filtering logic to the Google Merchant Center feed

No row limit for the Google Merchant Center feed

What dynamic strategy allows flight scheduling of dynamic creatives?

Start and end date scheduling

Campaign Manager Placement ID

Dynamic targeting keys

To build an expanding creative, which three panels must be included in the HTML? (select three)





What feature allows users to create a dynamic field without needing to upload a feed?

Filter by feed row ID

Feed scheduling

Constant matching

Profile field

In the dynamic workflow after managing the data and rules, what is the next step to set up a dynamic creative?

Publish the creative to Campaign Manager

Generate the code

Set up the reporting dimensions

Review the preview sheet

How many Studio profiles can a dynamic creative be linked to?





Where is the dynamic path for an asset found?

In the Details section of the selected asset

In the Account Summary page

In the General Info section

In the Creatives section

How can a Studio profile be edited without impacting the live campaign?

Retransform the feed

Edit the feed

Create a new profile using the existing feed

Create a draft version of the profile

What are three benefits of filtering by creative dimensions? (select three)

Easier to remove and add creative sizes in the feed

Lets dynamic campaigns scale as more creative sizes are added

Allows pulling preview sheets across all sizes without specifying the creative size in Step 5: Preview

Allows for less columns which reduces the dynamic response data sent from the ad server to the creative

What does optimization prioritize when used for dynamic creatives?

The best performing rows in the feed

The best performing placement in Campaign Manager

The best performing creative in Campaign Manager

The best performing columns in the feed

Which two columns are required in a feed? (select two)

Clickthrough URL

Reporting label

Headline text

Unique ID

What's the most efficient way to target one headline to 10 different audience IDs in a feed?

Add 10 rows with a different audience ID in each row

Add 10 columns with a different audience ID in each column

Add 10 comma-separated audience IDs into one cell

Add 10 rows and 10 columns with an audience ID in each row and column

To create a dynamic profile, what steps must be taken in the Dynamic Content section?

Under the advertiser, click "New Profile," update the name then click "Create"

Add the dynamic Enabler code from the Generate Code section to the creative

Go to Studio Campaign, upload a dynamic creative, and click "Save"

Assign the HTML5 creative files to the advertiser and click "Create Dynamic Profile"

To preview a creative on a blank page, what option should be selected from the dropdown?

On screen

Custom URL

Sample website

Blank page

What are two creative elements that can be dynamic? (select two)


Clickthrough URLs

Ad border

Creative type

What steps should be taken under Manage Data to upload a new feed to the Studio profile?

Select New Content, then Content source, and click "Start import"

Select New Feed and then click "Start import"

Select an existing source and update the content with the new feed

Select "New profile field" and enter a name in the text field

What user access level allows read and write access to create or edit a dynamic profile and feed?

Content Reader

Dynamic Content User

Content Owner

Content Writer

What is the Asset Library file size limit per upload for video files?





Which two methods can be used to connect dynamic data to an element in the creative? (select two)

Binding in Google Web Designer

Custom JavaScript

Custom Floodlight variables

Binding in Campaign Manager

When a user generates a dynamic preview and receives the error "Can't show a preview because you haven't set a default creative or your applied filters don't match any feed rows," what first step should be taken to troubleshoot the error?

Confirm the feed is complete with no warnings

Check if the correct feed filtering parameters were applied in the preview panel

Re-upload the feed

Which two methods can be used to build dynamic creatives for Studio? (select two)

Google Web Designer

Adobe Edge Animate

Hand-coded HTML + JavaScript

Libraries such as jQuery or CreateJS

What step must be taken before initiating a fullscreen expansion?

Add a polite loader

Establish a connection to your dynamic feed

Determine the size of the screen

Check that the Enabler has been initialized

Which three creative types are allowed when using VPAID creatives? (select three)

Full-screen expanding


HTML5 non-linear


When should the dynamic creative be uploaded to Studio?

AFTER creating the feed, but BEFORE creating and publishing the Studio profile

AFTER creating the feed and publishing the Studio profile

AFTER creating the preview sheet, but BEFORE creating the feed and Studio profile

AFTER creating the feed and Studio profile, but BEFORE publishing the profile

What do "counters" measure in Studio?

Number of users that did not interact with a creative

Number of times an action is taken within a creative

Elapsed time interacting with a creative element

Length of time a video creative is played

To target multiple Campaign Manager IDs within one cell of a feed, what character is used to separate IDs?

Percent sign ("%")

Pipe ("|")

Semi-colon (";")

Comma (",")

Which three elements are required for a dynamic creative? (select three)

Studio creative

Asset Library

Studio profile

When an asset is selected in the Asset Library, which three attributes appear in the asset Details section? (select three)

Creatives that use the asset

Dynamic path

Asset dimensions

A preview of the individual asset

What values are included in the targeting column of a remarketing feed?

Third-party cookie values

Floodlight custom variable ("u-var") values

Floodlight audience list IDs

The advertiser's cookie values

In what section of Studio can users create and manage dynamic profiles?

What action occurs when assets are uploaded to the Creative section?

Assets are automatically resized

Creatives are delivered to Campaign Manager for trafficking

Assets are copied to the Asset Library

Assets are shared across all advertisers in the Studio account

What type of creative appears within a set of borders and doesn't expand or cover a website's content?

Expandable creative

Floating creative

Banner creative

Interstitial creative

Which three rotation settings are available in Studio? (select three)





In what section of Studio can users upload and manage ad files?

How can a dynamic preview sheet be removed from a Studio profile?

Open the preview sheet and click "Undo"

Delete the preview sheet

Archive the preview sheet

Edit permissions to the preview sheet

Which two types of creatives either float above a webpage or fill an entire mobile screen? (select two)

The HTML5 Enabler should be added to which tag in a creative's HTML file?





Which two data types are NOT supported as dynamic elements? (select two)

HTML5 animations

Numerical fractions

Decimal numbers

What profile setting allows Studio to match more than one row on impression?


Dependent selection


Where are dynamic profiles located?

In Advertisers under Advertiser association

In the Creatives tab when viewing a dynamic creative

In the Dynamic Content tab next to advertiser name

In the Assets tab under Account Details

Which two preview types can be used to generate a dynamic preview? (select two)

Filter by dynamic criteria

Filter by reporting label

Filter by feed element name

Filter by row ID

What dynamic strategy uses a naming convention to replace numeric Campaign Manager IDs?


Display & Video 360 line item filtering

Data pass

What method for using custom fonts is NOT supported for dynamic text?

Any fonts uploaded with a creative in Studio

Fonts loaded from Google Fonts

Fonts stored on a File Transfer Protocol (FTP)

Fonts added to Asset Library and linked to a creative in Studio

When you have multliple images to support different creative sizes within a single profile, what action should be taken?

Create one feed per ad size

Upload the images to Asset Library to generate the different creative sizes

Create one feed and filter by creative dimensions

Use a single image and Studio will resize automatically

What is the minimum number of exits required for a creative?


Echo remarketing uses dynamic content from what source?

Dynamic rules

A feed

The creative code

What is the Asset Library file size limit per upload for non-video files?





What tool makes it possible to preview a creative on a mobile device that's linked to a Studio account?

IAB VAST tag tool

Creative Preview app

QA Helper extension

What is the proper format for geo-targeting a location in a feed?

Los Angeles,California,United States

Los Angeles,United States

Los Angeles,California

Los Angeles,United States,California

What feature can be used to target multiple columns in a feed one at a time?

Trafficking rules

Rotation priority

Feed priority

What are two benefits of using dynamic creatives in Studio? (select two)

Ability to test different content within one creative

Ability to test different ad formats within one creative

Ability to test different sizes within one creative

Ability to build and traffic only one creative per ad size

In what section of Studio is user access managed?

What is the method most often used to define the dynamic content for a creative?


External API

Which two options must be true to use open optimization? (select two)

Only one row in the feed must be eligible to be served

More than one row in the feed must be eligible to serve

The dynamic feed must include a row with "optimize" in the cell

In "Step 3: Manage Rules" rotation must be set to "Optimized"

Which two video formats can be built as Rich Media in Studio? (select two)

Video Ad Serving Template (VAST)

YouTube TrueView

Video Player-Ad Interface Definition (VPAID)

In-banner video MPU

Which two capabilities are possible with dynamic preview sheets? (select two)

Bulk dynamic previews via .csv import

External sharing to stakeholders without Studio access

Ability to download and share as a PDF file

Editing within the preview sheet

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Creative Certification Exam Answers - Google Marketing Platform 2020

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