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      Creative Certification Exam Answers - Google Marketing Platform 2018

      Creative Certification Exam Answers - Google Marketing Platform 2018

      https://www.certificationanswers.com/en/category/google-marketing-platform-certification-exam-answers/creative-certification-exam-answers/


      Score 100% in last review.


      The language of the answers are in English. You can choose the language before the exam and when you pass you can see the certification in your language.


      Some questions:

      When a feed contains a column of dynamic clickthrough URLs, what function will a hand-

      coded creative use?

      Enabler.exit()

      Enabler.clickthrough()

      Enabler.exitOverride()

      Enabler.exitOnQuery()

      Which two settings determine which dynamic content is selected by the ad server to send to the creative? (select two)

      Select All Correct Responses

      Code within the creative

      Reporting dimensions in Studio

      Rotation options in Studio

      Targeting rules in Studio

      Which three feed types can be used for importing data into dynamic campaigns in Studio? (select three)

      Google Merchant Center

      CSV

      XLS

      Google Spreadsheets

      When should the code from "Step 4: Generate Code" be called by a hand-coded dynamic creative?

      AFTER the Enabler has been initialized, and AFTER dynamic content is accessed

      BEFORE the Enabler has been initialized and dynamic content is accessed

      AFTER the Enabler has been initialized, but BEFORE dynamic content is accessed

      BEFORE the Enabler has been initialized, and AFTER dynamic content is accessed

      Which three components are available in Google Web Designer? (select three)

      YouTube Video Player

      Counters

      Tap Area

      Maps

      Which two variables can be used to optimize the rotation of dynamic creatives? (select two)

      Click-through-conversion rate

      Click-through rate (CTR)

      Impression-to-view rate

      Designated weights

      When working on a profile with a ranked combination of rules, what feature should be used at the Manage Rules stage?

      Prioritized rules

      Sequential rotation and prioritized rules

      Optimized rotation

      Weighted rotation

      In what section of Studio are creative images and videos stored?

      Admin

      Creative

      Dynamic Content

      Assets

      Which two Campaign Manager attributes can be used as filters in a dynamic feed? (select two)

      Canonical geolocation

      Floodlight ID

      Placement ID

      Site ID

      What field type is used for data pass targeting in a dynamic profile?

      Display & Video 360 Line Item Id

      Campaign Manager Site ID

      Remarketing Value

      Custom value

      Which two targeting types are supported in Studio for dynamic creatives? (select two)

      Language targeting

      Audience targeting

      Geo-targeting

      Device targeting

      In what product are dynamic targeting keys created?

      Search Ads 360

      Campaign Manager

      Studio

      Display & Video 360

      When using creative dimension filtering, what steps must be taken to generate dynamic previews correctly?

      Select all creative sizes and click "Apply"

      Enter one creative size, select the creative for that size, and click "Apply"

      Enter the creative sizes as comma-separated values, select the corresponding creative sizes, and click "Apply"

      Enter the creative size and click "Apply"

      Which types of assets can be used in Studio? (select two)

      .png

      .jpg

      .eps

      .tiff

      What are three benefits of using an existing Google Merchant Center feed for dynamic creatives in Studio? (select three)

      Built-in abilty to use Google's recommendation engine

      Updates to the Google Merchant Center feed are automatically synced in Studio

      Ability to apply additional filtering logic to the Google Merchant Center feed

      No row limit for the Google Merchant Center feed

      What dynamic strategy allows flight scheduling of dynamic creatives?

      Start and end date scheduling

      Campaign Manager Placement ID

      Dynamic targeting keys

      To build an expanding creative, which three panels must be included in the HTML? (select three)

      Expanded

      Main

      Auto-expand

      Collapsed

      What feature allows users to create a dynamic field without needing to upload a feed?

      Filter by feed row ID

      Feed scheduling

      Constant matching

      Profile field

      In the dynamic workflow after managing the data and rules, what is the next step to set up a dynamic creative?

      Publish the creative to Campaign Manager

      Generate the code

      Set up the reporting dimensions

      Review the preview sheet

      How many Studio profiles can a dynamic creative be linked to?

      2

      Unlimited

      1

      3

      Where is the dynamic path for an asset found?

      In the Details section of the selected asset

      In the Account Summary page

      In the General Info section

      In the Creatives section

      How can a Studio profile be edited without impacting the live campaign?

      Retransform the feed

      Edit the feed

      Create a new profile using the existing feed

      Create a draft version of the profile

      What are three benefits of filtering by creative dimensions? (select three)

      Easier to remove and add creative sizes in the feed

      Lets dynamic campaigns scale as more creative sizes are added

      Allows pulling preview sheets across all sizes without specifying the creative size in Step 5: Preview

      Allows for less columns which reduces the dynamic response data sent from the ad server to the creative

      What does optimization prioritize when used for dynamic creatives?

      The best performing rows in the feed

      The best performing placement in Campaign Manager

      The best performing creative in Campaign Manager

      The best performing columns in the feed

      Which two columns are required in a feed? (select two)

      Clickthrough URL

      Reporting label

      Headline text

      Unique ID

      What's the most efficient way to target one headline to 10 different audience IDs in a feed?

      Add 10 rows with a different audience ID in each row

      Add 10 columns with a different audience ID in each column

      Add 10 comma-separated audience IDs into one cell

      Add 10 rows and 10 columns with an audience ID in each row and column

      To create a dynamic profile, what steps must be taken in the Dynamic Content section?

      Under the advertiser, click "New Profile," update the name then click "Create"

      Add the dynamic Enabler code from the Generate Code section to the creative

      Go to Studio Campaign, upload a dynamic creative, and click "Save"

      Assign the HTML5 creative files to the advertiser and click "Create Dynamic Profile"

      To preview a creative on a blank page, what option should be selected from the dropdown?

      On screen

      Custom URL

      Sample website

      Blank page

      What are two creative elements that can be dynamic? (select two)

      Text

      Clickthrough URLs

      Ad border

      Creative type

      What steps should be taken under Manage Data to upload a new feed to the Studio profile?

      Select New Content, then Content source, and click "Start import"

      Select New Feed and then click "Start import"

      Select an existing source and update the content with the new feed

      Select "New profile field" and enter a name in the text field

      What user access level allows read and write access to create or edit a dynamic profile and feed?

      Content Reader

      Dynamic Content User

      Content Owner

      Content Writer

      What is the Asset Library file size limit per upload for video files?

      100MB

      60MB

      50MB

      80MB

      Which two methods can be used to connect dynamic data to an element in the creative? (select two)

      Binding in Google Web Designer

      Custom JavaScript

      Custom Floodlight variables

      Binding in Campaign Manager

      When a user generates a dynamic preview and receives the error "Can't show a preview because you haven't set a default creative or your applied filters don't match any feed rows," what first step should be taken to troubleshoot the error?

      Confirm the feed is complete with no warnings

      Check if the correct feed filtering parameters were applied in the preview panel

      Re-upload the feed

      Which two methods can be used to build dynamic creatives for Studio? (select two)

      Google Web Designer

      Adobe Edge Animate

      Hand-coded HTML + JavaScript

      Libraries such as jQuery or CreateJS

      What step must be taken before initiating a fullscreen expansion?

      Add a polite loader

      Establish a connection to your dynamic feed

      Determine the size of the screen

      Check that the Enabler has been initialized

      Which three creative types are allowed when using VPAID creatives? (select three)

      Full-screen expanding

      Interstitial

      HTML5 non-linear

      Banner

      When should the dynamic creative be uploaded to Studio?

      AFTER creating the feed, but BEFORE creating and publishing the Studio profile

      AFTER creating the feed and publishing the Studio profile

      AFTER creating the preview sheet, but BEFORE creating the feed and Studio profile

      AFTER creating the feed and Studio profile, but BEFORE publishing the profile

      What do "counters" measure in Studio?

      Number of users that did not interact with a creative

      Number of times an action is taken within a creative

      Elapsed time interacting with a creative element

      Length of time a video creative is played

      To target multiple Campaign Manager IDs within one cell of a feed, what character is used to separate IDs?

      Percent sign ("%")

      Pipe ("|")

      Semi-colon (";")

      Comma (",")

      Which three elements are required for a dynamic creative? (select three)

      Studio creative

      Asset Library

      Studio profile

      When an asset is selected in the Asset Library, which three attributes appear in the asset Details section? (select three)

      Creatives that use the asset

      Dynamic path

      Asset dimensions

      A preview of the individual asset

      What values are included in the targeting column of a remarketing feed?

      Third-party cookie values

      Floodlight custom variable ("u-var") values

      Floodlight audience list IDs

      The advertiser's cookie values

      In what section of Studio can users create and manage dynamic profiles?

      What action occurs when assets are uploaded to the Creative section?

      Assets are automatically resized

      Creatives are delivered to Campaign Manager for trafficking

      Assets are copied to the Asset Library

      Assets are shared across all advertisers in the Studio account

      What type of creative appears within a set of borders and doesn't expand or cover a website's content?

      Expandable creative

      Floating creative

      Banner creative

      Interstitial creative

      Which three rotation settings are available in Studio? (select three)

      Random

      Optimized

      Weighted

      Sequential

      In what section of Studio can users upload and manage ad files?

      How can a dynamic preview sheet be removed from a Studio profile?

      Open the preview sheet and click "Undo"

      Delete the preview sheet

      Archive the preview sheet

      Edit permissions to the preview sheet

      Which two types of creatives either float above a webpage or fill an entire mobile screen? (select two)

      The HTML5 Enabler should be added to which tag in a creative's HTML file?

      <script>

      <head>

      <div>

      <body>

      Which two data types are NOT supported as dynamic elements? (select two)

      HTML5 animations

      Numerical fractions

      Decimal numbers

      What profile setting allows Studio to match more than one row on impression?

      Quantity

      Dependent selection

      Auto-filter

      Where are dynamic profiles located?

      In Advertisers under Advertiser association

      In the Creatives tab when viewing a dynamic creative

      In the Dynamic Content tab next to advertiser name

      In the Assets tab under Account Details

      Which two preview types can be used to generate a dynamic preview? (select two)

      Filter by dynamic criteria

      Filter by reporting label

      Filter by feed element name

      Filter by row ID

      What dynamic strategy uses a naming convention to replace numeric Campaign Manager IDs?

      Remarketing

      Display & Video 360 line item filtering

      Data pass

      What method for using custom fonts is NOT supported for dynamic text?

      Any fonts uploaded with a creative in Studio

      Fonts loaded from Google Fonts

      Fonts stored on a File Transfer Protocol (FTP)

      Fonts added to Asset Library and linked to a creative in Studio

      When you have multliple images to support different creative sizes within a single profile, what action should be taken?

      Create one feed per ad size

      Upload the images to Asset Library to generate the different creative sizes

      Create one feed and filter by creative dimensions

      Use a single image and Studio will resize automatically

      What is the minimum number of exits required for a creative?

      0

      Echo remarketing uses dynamic content from what source?

      Dynamic rules

      A feed

      The creative code

      What is the Asset Library file size limit per upload for non-video files?

      20MB

      10MB

      15MB

      5MB

      What tool makes it possible to preview a creative on a mobile device that's linked to a Studio account?

      IAB VAST tag tool

      Creative Preview app

      QA Helper extension

      What is the proper format for geo-targeting a location in a feed?

      Los Angeles,California,United States

      Los Angeles,United States

      Los Angeles,California

      Los Angeles,United States,California

      What feature can be used to target multiple columns in a feed one at a time?

      Trafficking rules

      Rotation priority

      Feed priority

      What are two benefits of using dynamic creatives in Studio? (select two)

      Ability to test different content within one creative

      Ability to test different ad formats within one creative

      Ability to test different sizes within one creative

      Ability to build and traffic only one creative per ad size

      In what section of Studio is user access managed?

      What is the method most often used to define the dynamic content for a creative?

      Spreadsheet

      External API

      Which two options must be true to use open optimization? (select two)

      Only one row in the feed must be eligible to be served

      More than one row in the feed must be eligible to serve

      The dynamic feed must include a row with "optimize" in the cell

      In "Step 3: Manage Rules" rotation must be set to "Optimized"

      Which two video formats can be built as Rich Media in Studio? (select two)

      Video Ad Serving Template (VAST)

      YouTube TrueView

      Video Player-Ad Interface Definition (VPAID)

      In-banner video MPU

      Which two capabilities are possible with dynamic preview sheets? (select two)

      Bulk dynamic previews via .csv import

      External sharing to stakeholders without Studio access

      Ability to download and share as a PDF file

      Editing within the preview sheet


      More info about certification:

      academy.exceedlms.com/student/path/8637


      More info of other products in:

      http://www.certificationanswers.com/en/exams-answers-2/#ert_pane1-10

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