Creative Certification Exam Answers - Google Marketing Platform 2018
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The language of the answers are in English. You can choose the language before the exam and when you pass you can see the certification in your language.
When a feed contains a column of dynamic clickthrough URLs, what function will a hand-
coded creative use?
Which two settings determine which dynamic content is selected by the ad server to send to the creative? (select two)
Select All Correct Responses
Code within the creative
Reporting dimensions in Studio
Rotation options in Studio
Targeting rules in Studio
Which three feed types can be used for importing data into dynamic campaigns in Studio? (select three)
Google Merchant Center
When should the code from "Step 4: Generate Code" be called by a hand-coded dynamic creative?
AFTER the Enabler has been initialized, and AFTER dynamic content is accessed
BEFORE the Enabler has been initialized and dynamic content is accessed
AFTER the Enabler has been initialized, but BEFORE dynamic content is accessed
BEFORE the Enabler has been initialized, and AFTER dynamic content is accessed
Which three components are available in Google Web Designer? (select three)
YouTube Video Player
Which two variables can be used to optimize the rotation of dynamic creatives? (select two)
Click-through rate (CTR)
When working on a profile with a ranked combination of rules, what feature should be used at the Manage Rules stage?
Sequential rotation and prioritized rules
In what section of Studio are creative images and videos stored?
Which two Campaign Manager attributes can be used as filters in a dynamic feed? (select two)
What field type is used for data pass targeting in a dynamic profile?
Display & Video 360 Line Item Id
Campaign Manager Site ID
Which two targeting types are supported in Studio for dynamic creatives? (select two)
In what product are dynamic targeting keys created?
Search Ads 360
Display & Video 360
When using creative dimension filtering, what steps must be taken to generate dynamic previews correctly?
Select all creative sizes and click "Apply"
Enter one creative size, select the creative for that size, and click "Apply"
Enter the creative sizes as comma-separated values, select the corresponding creative sizes, and click "Apply"
Enter the creative size and click "Apply"
Which types of assets can be used in Studio? (select two)
What are three benefits of using an existing Google Merchant Center feed for dynamic creatives in Studio? (select three)
Built-in abilty to use Google's recommendation engine
Updates to the Google Merchant Center feed are automatically synced in Studio
Ability to apply additional filtering logic to the Google Merchant Center feed
No row limit for the Google Merchant Center feed
What dynamic strategy allows flight scheduling of dynamic creatives?
Start and end date scheduling
Campaign Manager Placement ID
Dynamic targeting keys
To build an expanding creative, which three panels must be included in the HTML? (select three)
What feature allows users to create a dynamic field without needing to upload a feed?
Filter by feed row ID
In the dynamic workflow after managing the data and rules, what is the next step to set up a dynamic creative?
Publish the creative to Campaign Manager
Generate the code
Set up the reporting dimensions
Review the preview sheet
How many Studio profiles can a dynamic creative be linked to?
Where is the dynamic path for an asset found?
In the Details section of the selected asset
In the Account Summary page
In the General Info section
In the Creatives section
How can a Studio profile be edited without impacting the live campaign?
Retransform the feed
Edit the feed
Create a new profile using the existing feed
Create a draft version of the profile
What are three benefits of filtering by creative dimensions? (select three)
Easier to remove and add creative sizes in the feed
Lets dynamic campaigns scale as more creative sizes are added
Allows pulling preview sheets across all sizes without specifying the creative size in Step 5: Preview
Allows for less columns which reduces the dynamic response data sent from the ad server to the creative
What does optimization prioritize when used for dynamic creatives?
The best performing rows in the feed
The best performing placement in Campaign Manager
The best performing creative in Campaign Manager
The best performing columns in the feed
Which two columns are required in a feed? (select two)
What's the most efficient way to target one headline to 10 different audience IDs in a feed?
Add 10 rows with a different audience ID in each row
Add 10 columns with a different audience ID in each column
Add 10 comma-separated audience IDs into one cell
Add 10 rows and 10 columns with an audience ID in each row and column
To create a dynamic profile, what steps must be taken in the Dynamic Content section?
Under the advertiser, click "New Profile," update the name then click "Create"
Add the dynamic Enabler code from the Generate Code section to the creative
Go to Studio Campaign, upload a dynamic creative, and click "Save"
Assign the HTML5 creative files to the advertiser and click "Create Dynamic Profile"
To preview a creative on a blank page, what option should be selected from the dropdown?
What are two creative elements that can be dynamic? (select two)
What steps should be taken under Manage Data to upload a new feed to the Studio profile?
Select New Content, then Content source, and click "Start import"
Select New Feed and then click "Start import"
Select an existing source and update the content with the new feed
Select "New profile field" and enter a name in the text field
What user access level allows read and write access to create or edit a dynamic profile and feed?
Dynamic Content User
What is the Asset Library file size limit per upload for video files?
Which two methods can be used to connect dynamic data to an element in the creative? (select two)
Binding in Google Web Designer
Custom Floodlight variables
Binding in Campaign Manager
When a user generates a dynamic preview and receives the error "Can't show a preview because you haven't set a default creative or your applied filters don't match any feed rows," what first step should be taken to troubleshoot the error?
Confirm the feed is complete with no warnings
Check if the correct feed filtering parameters were applied in the preview panel
Re-upload the feed
Which two methods can be used to build dynamic creatives for Studio? (select two)
Google Web Designer
Adobe Edge Animate
Libraries such as jQuery or CreateJS
What step must be taken before initiating a fullscreen expansion?
Add a polite loader
Establish a connection to your dynamic feed
Determine the size of the screen
Check that the Enabler has been initialized
Which three creative types are allowed when using VPAID creatives? (select three)
When should the dynamic creative be uploaded to Studio?
AFTER creating the feed, but BEFORE creating and publishing the Studio profile
AFTER creating the feed and publishing the Studio profile
AFTER creating the preview sheet, but BEFORE creating the feed and Studio profile
AFTER creating the feed and Studio profile, but BEFORE publishing the profile
What do "counters" measure in Studio?
Number of users that did not interact with a creative
Number of times an action is taken within a creative
Elapsed time interacting with a creative element
Length of time a video creative is played
To target multiple Campaign Manager IDs within one cell of a feed, what character is used to separate IDs?
Percent sign ("%")
Which three elements are required for a dynamic creative? (select three)
When an asset is selected in the Asset Library, which three attributes appear in the asset Details section? (select three)
Creatives that use the asset
A preview of the individual asset
What values are included in the targeting column of a remarketing feed?
Third-party cookie values
Floodlight custom variable ("u-var") values
Floodlight audience list IDs
The advertiser's cookie values
In what section of Studio can users create and manage dynamic profiles?
What action occurs when assets are uploaded to the Creative section?
Assets are automatically resized
Creatives are delivered to Campaign Manager for trafficking
Assets are copied to the Asset Library
Assets are shared across all advertisers in the Studio account
What type of creative appears within a set of borders and doesn't expand or cover a website's content?
Which three rotation settings are available in Studio? (select three)
In what section of Studio can users upload and manage ad files?
How can a dynamic preview sheet be removed from a Studio profile?
Open the preview sheet and click "Undo"
Delete the preview sheet
Archive the preview sheet
Edit permissions to the preview sheet
Which two types of creatives either float above a webpage or fill an entire mobile screen? (select two)
The HTML5 Enabler should be added to which tag in a creative's HTML file?
Which two data types are NOT supported as dynamic elements? (select two)
What profile setting allows Studio to match more than one row on impression?
Where are dynamic profiles located?
In Advertisers under Advertiser association
In the Creatives tab when viewing a dynamic creative
In the Dynamic Content tab next to advertiser name
In the Assets tab under Account Details
Which two preview types can be used to generate a dynamic preview? (select two)
Filter by dynamic criteria
Filter by reporting label
Filter by feed element name
Filter by row ID
What dynamic strategy uses a naming convention to replace numeric Campaign Manager IDs?
Display & Video 360 line item filtering
What method for using custom fonts is NOT supported for dynamic text?
Any fonts uploaded with a creative in Studio
Fonts loaded from Google Fonts
Fonts stored on a File Transfer Protocol (FTP)
Fonts added to Asset Library and linked to a creative in Studio
When you have multliple images to support different creative sizes within a single profile, what action should be taken?
Create one feed per ad size
Upload the images to Asset Library to generate the different creative sizes
Create one feed and filter by creative dimensions
Use a single image and Studio will resize automatically
What is the minimum number of exits required for a creative?
Echo remarketing uses dynamic content from what source?
The creative code
What is the Asset Library file size limit per upload for non-video files?
What tool makes it possible to preview a creative on a mobile device that's linked to a Studio account?
IAB VAST tag tool
Creative Preview app
QA Helper extension
What is the proper format for geo-targeting a location in a feed?
Los Angeles,California,United States
Los Angeles,United States
Los Angeles,United States,California
What feature can be used to target multiple columns in a feed one at a time?
What are two benefits of using dynamic creatives in Studio? (select two)
Ability to test different content within one creative
Ability to test different ad formats within one creative
Ability to test different sizes within one creative
Ability to build and traffic only one creative per ad size
In what section of Studio is user access managed?
What is the method most often used to define the dynamic content for a creative?
Which two options must be true to use open optimization? (select two)
Only one row in the feed must be eligible to be served
More than one row in the feed must be eligible to serve
The dynamic feed must include a row with "optimize" in the cell
In "Step 3: Manage Rules" rotation must be set to "Optimized"
Which two video formats can be built as Rich Media in Studio? (select two)
Video Ad Serving Template (VAST)
Video Player-Ad Interface Definition (VPAID)
In-banner video MPU
Which two capabilities are possible with dynamic preview sheets? (select two)
Bulk dynamic previews via .csv import
External sharing to stakeholders without Studio access
Ability to download and share as a PDF file
Editing within the preview sheet
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