Customer Match Assessment Answers - Academy for Ads
Customer Match Assessment Answers - Academy for Ads
https://www.certificationanswers.com/en/customer-match-assessment-answers-academy-for-ads/
Not all the answers are correct, but the number of correct answers is enough to pass the exam.
The language of the answers are in English.
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Some Questions & Answers:
In order to compare the performance of your audience with all other visitors, you added them as an audience to several ad groups with the setting "Bid only" without any bid adjustments. What's the first step to understanding the conversion rate differences?
You want to show ads for more searches done by members of your loyalty program. What feature can you combine with Customer Match to do this?
How can you use Customer Match on Gmail and YouTube to reach customers?
You want to see some initial data for your audience targeting before deciding to increase bids. What's the best way to do this?
Your company offers many different insurance types. Which of the following would be the most compelling ad line to show to users who have a policy with your company and are searching for another type of insurance that you offer?
You want to re-engage customers who haven't bought from you in over a year with a special offer. What can you do?
How many matching email addresses must you have to enable Customer Match in AdWords?
Your client or manager is worried that uploading customer's email addresses can unsafely expose the information. What can you do before you upload the email addresses to protect the information?
You want to understand the performance differences between all site visitors and members of your audience before making bid adjustments. What settings should you use to gather this information?
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