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      Display & Video 360 Certification Exam Answers - Google Marketing Platform 2018

      Display & Video 360 Certification Exam Answers - Google Marketing Platform 2018

      Score 100% in last review.

      The language of the answers are in English. You can choose the language before the exam and when you pass you can see the certification in your language.

      Some questions:

      What environment supports proximity targeting?

      Desktop Web on Mobile


      Mobile App

      Mobile Web

      What are two ways to make bulk changes within Display & Video 360 campaigns?

      Select All Correct Responses

      Use Structured Data Files (SDF)

      Update within Campaign Manager

      Navigate to optimization within line item view

      Naviagate to Insertion Order < Line Item level < Select Line Item < Action <Bulk Edit

      How does the setup for a Programmatic Guaranteed deal differ from a preferred deal?

      Programmatic Guaranteed deals are available in the insertion order's Inventory source targeting

      The publisher needs to agree on the targeting and categories for an open auction deal

      The publisher needs to agree on number of impressions and fixed price for a Programmatic Guaranteed deal

      The publisher sets up line items in Display & Video 360 for any Programmatic Guaranteed deals

      What is required for creative approval?

      HTML5 formatting

      A valid landing page

      A 3rd-party verification tracker

      Data sharing is enabled

      How can an advertiser be granted access to TrueView inventory?

      Accept Terms & Conditions and Fees in the Partner's settings

      Add a 4 percent media fee to the partner revenue model

      Add YouTube to the targeted sites in the TrueView channel

      Add YouTube to the list of accepted exchanges in the Partner's settings

      What step should be taken to track and secure a programmatic deal with a publisher?

      Go to the partner's Basic Details, in Display & Video 360 and link the deal ID

      Contact your customer support representative

      Go to Marketplace Negotiations to review and accept deals in Display & Video 360

      Go to Inventory targeting within a line item and search within "Inventory Source"

      To send data from Campaign Manager to Display & Video 360, what initial step should be taken?

      Associate the Display & Video 360 partner ID in Campaign Manager's Properties

      Remove any reference to Campaign Manager Site(s) in Display & Video's Basic Details

      Associate Display & Video 360 in the advertiser's Floodlight configuration in Campaign Manager

      Associate the Bid Manager partner ID in the advertier's "Creatives fields" section

      To access a first-party audience list from a Floodlight tag in Display & Video 360, what step should be taken in Campaign Manager?

      Assign the Floodlight tag to an audience list

      Set the Floodlight tag to accept Dynamic tags

      Add a custom variable for audience targeting

      Add a Display & Video 360 macro to the Floodlight Tag

      How would you add third-party verification to a creative when Campaign Manager is your ad server?

      In Display & Video 360, use the custom tag wrapper feature

      Add the Display & Video 360 tags to Campaign Manager with the third party verification's tracking link

      Download the Campaign Manager tag, append to the Display & Video 360 tag, and perform a SDF bulk upload

      Add the integration code to the advertiser's Basic Details and upload the tags to Display & Video 360

      Which environments and inventory sources cannot run within a single line item?

      Desktop and mobile web

      Mobile web and mobile app

      YouTube and open exchange

      Mobile app and mobile app interstitial

      Which two views show the revenue and conversion metrics for line items? (select two)

      Quality view

      Pacing view

      Performance view

      Optimization view

      What step would an advertiser take to target a list of email addresses?

      Assign a Floodlight tag to an audience list in Campaign Manager

      Add the email addresses to keyword targeting

      Create a Customer Match list for TrueView

      Create a Custom Affinity audience list

      Which ad format supports pre-bid verification with Integral Ad Science?



      Where can a preferred deal be assigned?

      In the line item's creative assignment

      In the partner settings, under inventory source

      In the line item's inventory source targeting

      In the line item's audience targeting

      What is one way to control ad frequencies across multiple insertion orders?

      Create insertion order budget segments

      Assign a frequency cap to each creative

      Set campaign-level frequency caps

      Set recency targeting

      What report can identify when a campaign overspent the budget?

      A Verification report, grouped by "Advertiser Currency"

      An Inventory Availability report grouped by "Time of Day"

      Basic or Standard report, grouped by "Time of Day"

      A SDF report based on the insertion order and line items

      What report can help verify if pixels load correctly on a webpage?

      Gross Rating Points



      Inventory Availability

      What report shows the number of unique users for a specific website?

      Audience Composition



      What step would be taken to verify that conversion pixels are implemented and load correctly?

      Generate a Unique Reach report and include Cookie Reach: Average Impression Frequency

      Check the line item performance metrics for conversions greater than zero

      Generate a Standard or General report and include conversion metrics

      Generate a pixel load report grouped by the conversion pixel(s)

      When creating a new TrueView campaign, how long should be allocated for creative review?

      Up to 6 hours

      Up to 24 hours

      Up to 2 hours

      Up to 12 hours

      What feature allows users to adjust fixed bids for different geographies or device types?

      Recency targeting

      Partner revenue model

      Viewability targeting

      Bid multipliers

      What inventory sources allow for exclusive publisher partnerships?

      Automatic Deals and private auctions

      Exchanges and preferred deals

      Automatic Deals and preferred deals

      Preferred deals and private auctions

      What data cannot be evaluated with a Standard or General performance report?

      Impressions and eCPM by website

      Clicks and conversions for individual creatives

      The match ratio of third- and first-party audience segments

      Viewability metrics across each IO and line item

      What is the correct Display & Video 360 account hierarchy?

      Partner > Campaign > Advertiser > Insertion order > Line item > Creative

      Partner > Advertiser > Campaign > Insertion order > Line item > Creative

      Insertion order > Partner > Line > Advertiser

      Account > Line item > Advertiser > Insertion order > Partner

      What step should be taken to assign an advertiser to a preferred deal when creating a new inventory source?

      Assign the advertiser using a Google form

      Check that the advertiser has been automatically added to the line item's deal

      Add the advertiser's name to the inventory access field

      Ask the publisher to activate the deal in Display & Video 360's insertion order

      How can a profit margin be applied to the revenue metric?

      Add a column and manually calculate revenue

      Assign a media cost markup to the partner revenue model

      Add a percent markup in the billing profile

      Assign the pixel to a line item's conversion tracking

      When is a "view" counted for TrueView campaigns?

      Each time the user clicks or watches 30 seconds or the entire video

      Each time a video's screen is 50% viewable on the page

      Each time the user watches at least two seconds of the video

      Each time Active View recognizes TrueView

      What format cannot share a frequency cap with other media formats?



      What should be used to investigate why a line item isn't winning the majority of qualifying open auction impressions?

      The "Line Item Settings" CSV

      The line item's impressions lost chart

      A General or Standard report grouped by channel

      The Inventory Marketplace forecast

      To activate the creative approvals process for a new creative, what step must be taken?

      Set the creative to active

      Assign the creative to an active line item

      Resubmit the creative for approval

      Upload the creative to Display & Video 360

      What hierarchy levels are required to permission and link a YouTube channel to run TrueView?

      Campaign and Advertiser

      Partner and Advertiser

      Advertiser and Insertion Order

      Partner and Insertion Order

      What line items are impacted by insertion order default targeting?

      All current line items

      Only video line items

      New line items only, not current line items

      TrueView line items

      For deals, which tool can be used to identify if the correct creative sizes are sent with the bid request?

      YouTube Programmatic Guaranteed reporting

      Creative status field

      Advertiser's History

      Deals Troubleshooter

      How can a site be blacklisted from an advertiser's media buys?

      Add the URL to a channel that is assigned to the advertiser's exclusionary channel targeting

      Use the audience composition report and exclude audiences that visit that site

      Add the URL to the advertiser's URL field

      Identify the website's key phrases and use them in keyword exclusion targeting

      When users make changes to a line item or insertion order, where are those changes displayed?

      In the downloadable Structured Data File

      In the Partner's Basic Details

      In the left panel after searching for the user name

      Under Change History in the change log

      What insertion order settings must be set before a campaign can go live?

      Bids and creatives

      Bid multipliers and goals

      Auto-budget allocation and targeting

      Budgets and flight dates

      How can a creative be submitted for audit after it's been rejected and fixed?

      On the Creative's page, click the refresh button

      Select the creative and click "Resubmit for approval"

      Assign the creative to another line item

      Select the creative and select "Activate"

      What does an audit status of "Pending, servable" mean?

      The creative will not serve for 24 hours

      The creative will serve, but is prohibited due to unsuitable content

      The creative will serve, but may be rejected after policy review

      The creative will not serve until resubmitted for approval

      Which two settings can be edited in Campaign Settings? (select two)

      Bidding Strategy

      Campaign goal

      Frequency caps


      To optimize the campaign towards viewability, which two approaches can an advertiser take? (select two)

      Only target inventory displayed on mobile apps

      Assign viewability targeting

      Set the bid strategy to viewable CPM (vCPM)

      Add a pixel to the Default tag in Campaign Manager

      What steps should be taken at the Advertiser level to run TrueView?

      Enable TrueView in Advertiser settings

      Link the YouTube video

      Enter the channel code in Advertiser settings

      Link the YouTube channel

      What is a benefit of linking a YouTube channel to the advertiser in Display & Video 360?

      Availability to frequency caps on all media buys across YouTube and other exchanges

      Access to YouTube masthead inventory

      Access to earned metrics, like shares, and channel subscribers

      Access to Floodlight tag tracking without using dynamic pixels

      How is the daily budget calculated for an insertion order with Flight Even pacing?

      The campaign's budget, minus the flight budget spent, divided by the number of days remaining

      The remaining flight budget divided by the number of days remaining

      The flight budget divided by the number of remaining days and multiplied by 1.5

      The remaining flight budget multiplied by the number of days remaining

      What are two ways to check why a private deal is not running? (select two)

      Generate an Audience Composition report

      Use the Deals Troubleshooter

      Search the history logs for the deal

      Check the creative approval status

      What step should be taken to view performance data for targeted audience segments?

      Go into the insertion orders default targeting and use the potential reach metric

      Generate an audience performance report and select "include only targeted audience lists"

      Generate an audience composition report and filter for line items targeting audiences

      Generate an Inventory Availability report and filter by all targeted audiences

      How are line items affected when a user edits the default targeting for insertion orders?

      Existing line items are uneffected and new line items inherit the new default targeting

      Existing and new line items apply the original default targeting

      New line items inherit the new default targeting and existing line items inherit edits to default geotargeting

      New and existing line items inherit the new insertion order targeting

      Where can an advertiser set their campaign goal?

      Insertion Order Default Targeting

      Campaign Settings

      Partner Settings

      Line Item Basic Details

      What timezone is applied to inline charts and metrics data?

      US Eastern timezone

      The advertiser's timezone

      The user's timezone

      US Pacific Timezone

      How can a campaign be activated after creating it?

      Upload a campaign Structured Data File with "Live" in the status column

      Select the Activate dropdown for the campaign, line items, and insertion orders

      Submit an IO to your support agent

      Set the campaign's start date to "Today"

      Which ad formats cannot be assigned to a single line item? (select two)

      VPAID and VAST

      Video and Display

      Image and HTML5

      TrueView and Video

      Which campaign setting impacts how the associated insertion orders deliver?

      Campaign name

      Planned spend

      Frequency capping

      Performance goal

      When creating new video line items, what are two execution methods that save time? (select two)

      Convert display line items to video line items, then make inline adjustments to targeting

      Use the audience composition report, then exclude audiences that visit that site

      Use Structured Data Files to bulk upload new video line items

      Duplicate video line items, then make bulk edits to targeting

      Which two objectives can be selected as a campaign goal? (select two)

      Drive offline or in-store sales

      Raise awareness of my brand or product

      Behavioral audience targeting

      Remarket to existing customers

      When targeting a private deal with a news publisher that constantly refreshes the text on the page, which targeting should be avoided?




      Time and Day

      What are two ways to troubleshoot a non-spending line item? (select two)

      Confirm that media fees are invoiced

      Adjust the partner revenue model

      Check the line item's Impression lost chart

      Which three settings could prevent deals from meeting their ad-serving goals? (select three)

      Brand safety and sensitive category targeting

      Demographics and audience targeting

      VAST and VPAID creatives that are approved

      Geotargeting and bid strategies

      How can a line item's potential reach be increased from 1K to 1M targeted impressions?

      Add targeting such as channel and environment

      Add budget segments to the insertion order

      Increase the bid and budget

      Remove targeting such as keywords and exclusionary site lists

      What step should be taken to determine which creatives had the lowest eCPM over the last month?

      Generate an Inventory Availability report grouped by site and multiply average CPM by frequency

      Generate an Audience Composition report grouped by audience with the CPM metric selected

      Go into the creative section for the advertiser and compare the inline metrics for eCPM

      Generate a Standard report grouped by creative with the eCPM metric selected

      At what levels can pacing be set?

      Insertion order and line item

      Campaign and line item

      Campaign and insertion order

      Line item and ad group

      What is one benefit of applying "auto budget allocation" to an insertion order's budget settings?

      The system automatically moves budget to higher performing line items

      The system will apply new budgets based on the insertion order's goal

      The system automatically provides budget suggestions to the Quality metrics

      Budget segments will automatically actualize and allocate to future segments

      What are two Google Audiences? (select two)

      In Market




      What step should be taken to configure a Programmatic Guaranteed deal once negotiations are complete?

      Select the deal from the the insertion order's Inventory Source targeting

      Find the deal in Marketplace and assign the creative

      Add the Deal ID in the advertiser's Basic Details

      In My Inventory, find the deal and select configure

      What ad format cannot run with Even pacing set on the insertion order?

      What is the difference between Programmatic Guaranteed deals and preferred deals?

      Programmatic Guaranteed deals are imcompatible with conversion pixels

      Programmatic Guaranteed deals have required minimum spend

      Preferrred deals do not allow targeting edits in Display & Video 360

      Preferred deals have required minimum spend

      How are creatives assigned to a line item?

      While setting up a new creative for the advertiser, assign the line item and click Save

      Select the creative to assign in the line item's creative section

      In the line item's settings, search and select the correct 1x1 pixel

      Bulk upload a creative spreadsheet in the advertiser's creative section

      How can a group of URLs be excluded across advertisers?

      Contact support to exclude the list of URLs

      Upload an Inventory Availability report into the line item's verification settings

      Create a channel of URLs and exclude it in advertiser or partner-level targeting

      Cross-match a group of URLs with their sensitive categories and block them in Brand Safety targeting

      What is the result of using a VPAID tag instead of a VAST tag when running video ads?

      More available inventory across all devices

      The ability to run on TrueView inventory

      Less functionality for engagement and interaction with ad

      Less available inventory across all devices

      What step should an advertiser take to exclude sensitive categories using a supported third-party verification tool?

      Upload the categories into Campaign Manager's Verification system

      Implement tracking tags with 1x1 pixels that call the third-party's verification system

      Contact support with a list of the categories that need to be excluded using a specific third-party verification service

      Select the integrated third-party from "Other Verification Services" in Brand Safety targeting

      Which exchanges have their own creative audit process?

      AppNexus, Google Ads Manager, BrightRoll

      Every exchange has its own creative audit process

      AdRoll, Pubmatic, Rubicon

      Google Ads Manager only

      To duplicate a line item, what steps must be taken?

      Select the line item, click "Action," and then "Download"

      Select the line item, click "Action," and then "Duplicate"

      Select the line item, click "Action," and then "Bulk Edit"

      Use the default targeting to duplicate line items

      Which two pacing scenarios represent spend-behavior that's working as intended? (select two)

      Even pacing line item overspends in the first six hours, and then pauses insertion order spend

      ASAP pacing line item spends the entire budget within the first couple of hours

      Ahead pacing line item spends 120% of its expected daily spend

      Even pacing line item spends 200% up front then evens out by the end of the month

      What percentage of the daily budget is applied when using "Ahead" pacing?

      200% of the daily budget, based on inventory

      120% of the daily budget, based on the flight dates

      150% of the budget, based on budget segments and KPIs

      It's not a specific percentage, it's soley based on performance

      Where are video ads hosted for a TrueView campaign?

      On Display & Video 360 using a 1x1 pixel and a Native ad tag

      On Campaign Manager

      On the advertiser's public YouTube channel

      Through a third-party video hosting tool

      Which two insertion order and line item settings are required? (select two)



      Automated bid strategy

      Auto Budget Allocation

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