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      Campaign Manager Basics Assessment Answers - Academy for Ads

      Campaign Manager Basics Assessment Answers - Academy for Ads

      https://www.certificationanswers.com/en/category/doubleclick-campaign-manager-basics-assessment-answers/


      The old name of the course is  DoubleClick Campaign Manager Basics Assessment.


      The language of the answers are in English.


      Some Questions:

      Which report shows conversion-specific information about your campaign?

      Floodlight report

      Reach Basic report

      Standard Dynamic report

      Reach True View report

      Tom just finished creating both the ad and the placement, and has uploaded the creatives for his campaign. What does Tom need to do next?

      Assign campaign

      Download placement tags

      Create ads

      Select advertiser

      How is a display ad served through an ad server?

      An ad tag calls the ad server when a site wants to show one of the ads

      An ad trafficker manually selects the best match for the ad on a website

      An ad trafficker uploads search banners to the ad server

      Targeting criteria gets assigned to the ad tag

      Which system integrates with Campaign Manager?

      Bid Manager

      Google Play

      DoubleClick Studio

      All of the above

      How does Campaign Manager benefit traffickers?

      Traffickers manually send ads to publishers

      Traffickers place ads on a small number of publisher sites

      Traffickers manage creative assets in one centralized system

      Traffickers get separate performance reports from each website

      What does a placement specify?

      The look and feel of the advertisement

      The creative type

      The dimensions and run dates of the ad slot

      The click-through URL

      Laura is planning a campaign for KidApparel to re-engage customers who added items to their shopping cart, but have not yet checked out.

      Which type of targeting would allow her to do this?

      Audience list

      Geography

      Custom variable

      Unique counter

      How does a Unique Floodlight Counter tag count conversion activities?

      A user is only counted once per lookback window

      A user is only counted once per day

      A user is only counted once per 48 hours

      A user is only counted once per session

      What metric does a Reach report provide?

      Clicks

      Total impressions served by your campaign over time

      Conversion rate

      Number of unique users your campaigns reached over a period of time

      You just launched a campaign last week and want to check on performance stats.

      What metric should you look for in Insights?

      Click rate by time of day

      Optimization

      Unique users reached

      Impression reach

      Sports Gear has an upcoming campaign that is targeted to Brazil.

      What should the trafficker do to see how many conversions occurred from users in Brazil?

      Create a Cross-Dimension Reach report to view the overlap metrics

      Visit the “Floodlight Activities” page and check out the number of Floodlight impressions in the last 24 hours

      Create a Standard or Floodlight report with location dimensions and Floodlight conversion metrics

      View location data under the “Verification” tab

      How are default ads created?

      Automatically, as soon as the creative batch uploader matches the .gif or .jpg with the HTML5 creative at any level

      Automatically, as soon as a trafficker adds a creative to the advertiser

      Automatically, as soon as a trafficker adds an image creative at the campaign level

      Manually, as soon as a trafficker matches the .gif or .jpg with the HTML5 creative at the campaign level

      Shauna is considering using Campaign Manager for her company’s digital marketing efforts. She wants to gain insights to improve their advertising strategy.

      Which benefit best matches her need?

      Campaign Manager lets you manage all of your campaigns in one place

      Campaign Manager allows you to reach millions of publisher sites

      Campaign Manager enables sophisticated targeting to reach specific customers

      Campaign Manager’s reporting and optimization abilities allow you to track and improve campaign performance

      How does Campaign Manager track conversion activities on an advertiser’s site?

      Ad tags

      1x1 impression trackers

      Floodlight tags

      Remarketing tags

      Which of the following groups of statements about placements, ads, and creatives are true?

      Placements determine what will show to your audience. Ads hold your ad slot on the publisher’s site. Creatives can only be one specific size.

      The placement enables various targeting options. There can be only one creative per campaign. The two types of ads are mobile and desktop ads.

      Within the placement, you determine when your creatives will be shown. The creative hosts the image. The ad can be selected from pre-set templates.

      Creatives are visible to potential customers. Placements hold the ad slot on a publisher’s site. Ads connect the creative with the intended placement.

      Why do advertisers choose to use ad servers?

      Standardized reporting

      Targeting and optimization

      Centralized management

      All of the above

      Tom is setting up Campaign Manager for a new client, Surf-N-Board. Their business is divided into two businesses: West coast and East coast but conversions are on the same website.

      How should Tom configure their account?

      Create all campaigns within a parent Surf-N-Board advertiser

      Create two separate accounts for Surf-N-Board East and Surf-N-Board West

      Create campaigns within two separate advertisers for Surf-N-Board East and Surf-N-Board West

      Create a parent advertiser for Surf-N-Board with two child advertisers for Surf-N-Board West and Surf-N-Board East 


      More info about the certification:

      academy.exceedlms.com/student/path/1008


      More info of other products in:

      https://www.certificationanswers.com/en/exams-answers-2/#ert_pane1-5

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