DoubleClick Campaign Manager Individual Certification Exam Answers

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DoubleClick Campaign Manager Individual Certification Exam Answers


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The language of the answers are in English. You can choose the language before the exam and when you pass you can see the certification in your language.


Some questions:

What cost model only calculates cost for impressions that have been viewed on the publisher site?

vCPM

CPM

CPA

CPC

Counters and "Total interactions" metrics are available for which type of creatives?

Mobile in-app interstials

Programmatic creatives

Creatives built in Studio

HTML5 creatives coded in GWD

Cross-environment conversion methodology takes into account which data sources?

Cookies, SDKs, audience data

Data pools, cookies, audience IDs

Device types, OS, cookies

Resettable device IDs, cookies, anonymized Google sign-ins

At what level can landing pages be managed across campaigns?

Placement

Advertiser

Creative

Ad

What report in Report Builder shows the number of unique users who have interacted with ads?

Standard

Cross-Dimension Reach

GRP

Path to Conversion

What insights can be extracted from the data in the Verification tab?

Charts showing all of the errors related to visual performance

Any issues that remain undetectable and unmeasurable in DoubleClick

All errors for the ad tag related to implementation issues

Issues related to viewability, content, and ad blocking

When would a VPAID asset be used?

When a video ad contains interactive features

For videos served on mobile devices

As a backup for a VAST asset

When VAST is not supported

What ad setting limits the number of times an ad can be shown for a particular user?

Priority

Frequency cap

Impression ratio

Hard cut-off

Which three workflows can be used to make bulk edits? (select three)

(Select All Correct Responses)

Campaign spreadsheet upload

The Edit Multiple button

The DCM Trafficking API

The DCM filtered view

Where are DoubleClick Campaign Manager and Bid Manager linked?

Floodlight configuration

Admin subaccounts

Advertiser properties

Campaign properties

For Floodlight tags to properly attribute in-app conversions, what needs to happen within the app?

The app developer needs to pass device ID into the dc_rdid parameter

In-app conversions are not currently supported

The tag needs to be assigned an app ID

The tag needs to be set as INS tag with mobile capacity

What are two video verification metrics? (select two)

Audio muted at start

Eligible impressions for audio

Audio muted at finish

Video Prominence Score

Which report tracks Floodlight attribution in DDM Reporting?

Floodlight impressions

Insights

What two methods measure impressions served in a mobile app? (select two)

Click tracker ad

1x1 impression tracker

Mobile tracking ad

Serving mobile creative directly through DCM

What action should be taken to control which columns appear in the trafficking interface?

Create a filter

Create a new user role

Create a custom view

Create a new user profile

Inventory purchased in a media plan is entered as what?

Campaigns

Floodlight tags

Landing pages

Placements

What timezone is used in data transfer (DT) timestamps for impression and click files?

The advertiser's timezone

Eastern Time (ET)

The user's timezone

Coordinated Universal Time (UTC)

What is the limit to retrieve log data from a Data Transfer (DT) Google Bucket?

1 year

Unlimited

30 days

60 days

What account structure should be used to share Floodlight tags and audience lists, while maintaining an advertiser's individual line of business?

Shared billing profiles

A "parent/child" relationship

Dynamic tags

An account/advertiser relationship

If a publisher serves a placement tag after the campaign end date, what ad will serve?

The default ad

A generic ad

Nothing will serve

The backup image

To link a Bid Manager advertiser, what steps must be taken in DoubleClick Campaign Manager?

From Campaign Manager, go to the DoubleClick apps icon and select Bid Manager

Add the Bid Manager partner ID to the Floodlight configuration as an association

Create a new association in the advertiser's properties and add the Trafficking code

Contact support using live chat

In which two tags can macros be added? (select two)

Click tracker

Dynamic targeting key

Image

Floodlight

When a Top Conversion Paths report shows that most users enter the purchase cycle with a rich media interaction, what action can be taken to optimize the campaign?

Target remarketing lists for all image creatives

Allocate more budget to building better video creatives

Assign the ad's frequency cap to one impression per day

Create a sequential rotation with the Rich Media creative set first

Which feature can be used to combine individual impression and click data for a custom reach analysis?

Data Transfer

Attribution conversion segments

Line item filtering in Studio

GRP Insights

In a Path to Conversion report, when a user selects to "Pivot On Interaction Path," what are two major differences from the unpivoted report? (select two)

Rows and columns are flipped

Rows and columns aren't affected by a pivot, but can only be filtered when unpivoted

Each conversion gets its own row with interactions in separate columns

Each interaction gets its own row with interactions spread across rows

When is an impression counted in Reporting?

After a user’s device indicates that the creative download has begun

As soon as a creative is requested from the publisher

After the browser begins loading the webpage

After the creative is served and viewed on the site

What targeting rules are needed to display the correct ad to users who have viewed (but not purchased) a product?

Positively target all product viewers AND negatively target all product purchasers

Positively target all product viewers AND collect purchase IDs using u-variables

Negatively target all product purchasers AND collect purchase IDs using u-variables

Positively target all product purchasers AND negatively target all product viewers

When the primary HTML5 assets get delayed, what will serve in a user's browser as it's loading?

.swf file

Polite load image

Backup image

Default ad

Which report shows how long it takes for a customer to convert after interacting with an ad?

First Interaction

Time Lag

Path Length

Audience lists created in DoubleClick Campaign Manager can be automatically shared with which linked applications? (select two)

AdWords

DoubleClick Studio

DoubleClick Bid Manager

DoubleClick Search

What must occur for a team member to get access to data transfer files in Google Cloud Storage?

Associate the team member with a User Profile designated for Google Cloud access

Set up an automated email for the team member to receive daily reports

Add the team member's email to the Google Group associated with the Cloud Storage bucket

Run the script: gs://[bucket_name]/[username]

What object in DoubleClick Campaign Manager is equivalent to a creative in Bid Manager?

A placement

A campaign

An ad

A creative

When a "plan" is executed in DoubleClick Planning, what information is pushed to DoubleClick Campaign Manager?

A list of placements you intend to purchase and the publishers you're buying inventory from

TrueView placements for running on YouTube properties

A list of creative specs for implementing the deals in Bid Manager

A dynamic feed that can be quickly implemented into DoubleClick Studio

The "DCM/DFA Reporting API" can directly accomplish which two tasks? (select two)

Download data transfer log files

Customize verification alerts

Upload / edit conversions

Customize DDM / DCM reporting

What is the more cost-effective way to restrict ad-serving to a specific geographic region?

Frequency caps managed the publisher or DSP

Language targeting managed by the ad server

Geo-targeting managed by a publisher or DSP

Geo-targeting managed by the ad server

What ad setting ensures a qualified user will always be served a geo-targeted ad over a national ad when both are assigned to the same placement?

Dynamic targeting keys

Keyword targeting

Which condition must be met in order to designate an advertiser as a "child"?

There aren't any Floodlight activities associated with the "parent" advertiser

The advertiser is part of a subaccount

There aren't any campaigns associated with the "parent" advertiser

The advertiser doesn't have any "child" advertisers associated with it

What does an "execution channel" represent in the DoubleClick Planning process?

An area to enter the user's objectives, budget, and start and end dates

The act of sending an RFP to begin the negotiation process with the publisher

A "channel" created between an advertiser and publisher as soon as the RFP is sent

The "link" from the inventory in a media plan to one or more DCM campaigns where placements can be executed

Which HTML elements of a Floodlight tag's iFrame code identify the unique activity?

1x1 and "ord"

src and 1x1

type and "cat"

u1 and "fls"

When using a placement media cost cap, what will happen once the cap is reached?

Ad-serving fees won't be charged

DCM will stop calculating and reporting on Media Cost for the placement

The placement will be paused until the caps are removed

Reports will not reflect the impressions and click metrics

Which value is used to calculate conversions if the lookback window differs between levels?

Campaign level

Account level

Site level

Placement level

When assets are added to an existing creative, where will these updates automatically appear?

In the creative preview, but not in currently assigned ads

In future ad creative assignments, but not within existing ads

Updates appear as a new creative

Within the ads where the creatives are assigned

In DDM Reporting's Insights tab, which two cards show a snapshot of performance? (select two)

Device Usage

Paid Search Ad

Creative Type

Video Player Size

Which two tabs in DDM Reporting provide access to viewability data? (select two)

Attribution

Summary

Report Builder

Verification

What are two benefits of using the INS tag? (select two)

Reduces load latency

Serves ads on browsers that don't support Javascript

Eliminates the need for publishers to add cache-busters

More robust Verification data

What section within a Floodlight activity's settings allows users to add publisher tracking tags?

Google Tag Manager

Custom Floodlight variables

Advanced properties

At what level can landing pages be set, so they are the same across multiple ads?

Account

The Insights tab in Reporting shows the view performance against which three goals? (select three)

Viewable CPM

Click rate

Conversions per impression

Cost per activity (CPA)

Which Reporting tab can generate spreadsheet reports, but not charts?

In order to set ad status to "active," which two objects must be assigned to that ad? (select two)

The creative

A frequency cap

A priority

What Floodlight feature can be used to create a custom audience list that targets customers who purchased a specific product or service?

Custom Floodlight variable that captures the product or service ID

Sales Floodlight tags that capture revenue

Dynamic Floodlight tag that sources product or service IDs

Custom 1x1 pixel that fires when the product or service page loads

Agency Admin, Agency Trafficker, and Site Trafficker are examples of what?

User roles

Content categories

User profiles

Placement strategies

What counting method tracks the number of sales made or number of items purchased, and shows up as the "type" in a Floodlight tag?

Sales activities

Counter activities

Standard counting

What are the required settings to give a user access to reporting for a specific advertiser?

Create a user profile with a reports-only user role, and filter for that advertiser

Create a user role, and assign the advertiser as the sub-account.

Schedule a report to be sent to the user, automatically granting them access to that data

Ask the advertiser to send an email to support, granting access to their reporting data

When a conversion is counted on the first visit for each user within a given day, what counting methodology should be applied to that Floodlight tag?

Unique

Per session

Transactions

What two methods count impressions on site-served creatives? (select two)

Tracking Ads

When trafficking a campaign, what action triggers the automatic creation of a default ad for display placements?

Adding an image creative at the campaign level

Adding an HTML5 creative at the campaign level

Adding a rich media creative at the campaign level

Adding an image creative at the advertiser level

When a DCM account is restructured, which associations can be removed?

The Floodlight activities from their advertiser

Child advertisers from the "parent"

Studio from the "parent" advertiser

Campaigns from their advertser

To capture product data alongside a conversion, what must a Floodlight tag include?

ord= value

1x1 tracking pixel

Custom Floodlight variable

Dynamic pixels

What does the roadblock setting control?

Serves all placement tags at the same time

Media costs calculated for tags served as a set of placements

Stops media costs from being calculated once the cap is hit

Serves placement tags in all ad inventory on a page

Where in DoubleClick Campaign Manager can the Site ID(s) required to push placements to Bid Manager be found?

In Campaigns, next to the placement name

In the advertiser's properties, under Associations

In the Floodlight configuration

In Site Directory under Properties

If an "Agency Trafficker" sees only 1 of their account's 10 active campaigns, what feature would an administrator adjust to provide access to all campaigns?

User profile filters

Google account permission

User roles

Subaccount access

Paid search dimensions in Report Builder are compatible with which metric?

Downloaded impressions

Paid Search Revenue

Active View

Cost Per Click

What functionality is available to manage conversion data using the API? (select two)

Run

Delete

Update

Insert

What happens when a user meets the frequency cap for an ad?

Ads serve at a lower CPM

Ads stop serving to that user

Another ad or a default ad is served

The placement stops serving to that user

Which attribution model uses Floodlight data from both attributed and non-attributed conversions?

First Interaction model

Linear model

Time Decay model

Data-driven model

What is required to track mobile app conversions using Floodlight tags?

A user-resettable device identifier passed to both Floodlight tags and the ad tags running in apps

An HTML5 macro added to the Floodlight tag and ad tag, and uploaded in the SDK

A dynamic publisher pixel implemented in the Floodlight tag

A Floodlight tag with the activities set to collect in-app variables, available in DT files

What are three benefits of using Internal Redirect tags? (select three)

Richer domain information in DoubleClick Verification

Reduce latency on ad-serving

Saves time from having to negotiate deals with the publisher

Standardize a counting method with DoubleClick publishers

Which two features may be used to log additional information about a click? (select two)

Event tags

Image source tags

Dynamic targeting keys

Landing page URL suffix

What data is provided in Video Verification?

Video player size and its viewability

Resolution and bit rate details

Asset and transcoding validation

Information about ads that served on the same page

When creatives are published from Studio, what creative type is set in DoubleClick Campaign Manager?

Image

HTML5 banner or In-stream video

Rich Media

Custom Display Interstitial


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DoubleClick Campaign Manager Individual Certification Exam Answers