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DoubleClick Search Individual Certification Exam Answers

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DoubleClick Search Individual Certification Exam Answers


Score 100% in last review.


The language of the answers are in English. You can choose the language before the exam and when you pass you can see the certification in your language.


Some questions:

Which three engines are supported by the DoubleClick Search API? (select three)

(Select All Correct Responses)

Ask.com

Adwords

Gemini

Bing

What is a key differentiator in functionality between labels and business data?

Ability to report at the campaign level

Ability to pause biddable items

Ability to segment metrics

Ability to pivot metrics within DoubleClick Search

How do you know if an inventory management template has created any entities?

Filter by the template's ID using the "Inventory template ID" option

Check the template's progress bar

Filter for errors in the reporting dashboard

What feature may be used to upload offline conversion data attributed to a DoubleClick keyword ID? (select two)

DoubleClick Search API

AdWords API

DCM API

Bulksheets

Which two types of goals can be targeted in Bid Strategies? (select two)

Impression Share

Revenue

Profit Margin

Conversion

What conversion data can be uploaded using bulksheets?

AdWords conversion data

Google Analytics Goal data

Custom Floodlight variable data

Offline conversion data

How often is engine data refreshed in DoubleClick Search?

AdWords, Bing Ads, and Baidu are usually fresh in 4 hours, Yahoo! Japan and Yahoo! Gemini are usually fresh in 8 hours

Engine data is available immediately in DoubleClick Search and fresh every 30 minutes

Engine data for is updated every hour for all engine types

AdWords, Bing Ads, and Baidu are usually fresh in 2 hours, Yahoo! Japan and Yahoo! Gemini are usually fresh in 4 hours

When a customer doesn't use DoubleClick Campaign Manager as their ad server, what should their DoubleClick Search advertiser be linked to?

A placement in DoubleClick Campaign Manager

A publisher in DoubleClick Campaign Manager

A campaign in DoubleClick Campaign Manager

An advertiser in DoubleClick Campaign Manager

Which two types of uploads can be made through an sFTP endpoint? (select two)

Conversions

Inventory management feeds

Google Search history

What three modifiers can be automated by a bid strategy? (select three)

Mobile bid adjustments

Search impression share bid adjustments

Location target bid adjustments

Remarketing target bid adjustments

What is the best option for passing a conversion attribute such as shipping cost?

Set up Custom Floodlight Variable using bulksheets

Set up Custom Floodlight Variable using the relevant engine frontend

Set up an additional Floodlight tag and pass the shipping cost through the revenue field

Set up Custom Floodlight Variable as a metric

Bulksheets can be used to complete which two tasks? (select two)

Upload custom floodlight variable data

Generate formula columns in bulk

Upload offline conversions

Create labels

What is the best way to measure overall bid strategy performance?

Evaluate performance at the bid strategy level

Evaluate performance for individual keywords

Evaluate performance for individual campaigns

Evaluate performance for individual ads

What two methods can be used to send an Executive report to a user with no access to DoubleClick Search? (select two)

Link to a shared version of the generated report

Deliver daily file to shared sFTP

Send a downloaded PDF/Excel file

Not possible to send report to user without DoubleClick Search access

Which two constraints can an advertiser select on their conversion-based bid strategies? (select two)

Position

Profit

Max CPA

What type of bid strategy is supported by the forecasting tool?

All DoubleClick and AdWords bid strategies

Max clicks

Conversions or Revenue

Data Exclusion events exclude data for a minimum of how many hours?

4 hours

2 hours

8 hours

24 hours

When an advertiser is linked to DoubleClick Campaign Manager and has a different currency set, which product sets the currency in DoubleClick Search?

DoubleClick Bid Manager

DoubleClick Search

Each product uses separate currencies

DoubleClick Campaign Manager

At which three levels can rules be set up? (select three)

Keywords

Engines

Campaigns

Agency

What setting should be applied to a Floodlight tag if a user is bidding to offline conversion data?

Dynamic tag

Image tag only

Primary source is offline

Primary source is retail

Which two segments CANNOT be applied to reporting data? (select two)

Device type

Business data

Attribution model

User ID

Which two attributes may be used to upload paid search offline conversions via the DoubleClick Campaign Manager API? (select two)

Keyword

Match Type

GCLID

The Encrypted User ID

At which two levels can URL Templates be set up? (select two)

Engine

Advertiser

What two types of campaigns do bid strategy opportunities analyze? (select two)

AdWords App install campaigns

AdWords manual campaigns

Gemini Manual Campaigns

Bing Ads manual campaigns

What feature is used to track Google Display Network, Gmail promoted campaigns, or any other unsupported ad type that can specify its own landing page?

Rules

Placeholder keyword

Landing page test

What happens when an engine is paused?

All campaigns are paused

Some campaigns are paused

Syncs are paused from the engine

Some adgroups and keywords are paused

When a reporting view is saved, who has access to the view?

Anyone using DoubleClick Search

Some users within an advertiser

All users within that advertiser

No users within an advertiser

To run a successful ad copy test, which three requirements must be met by the ads and ad group? (select three)

All keywords and engines must be paused

Ads must only include one ad copy test at a time

Each ad must contain only one landing page URL

Minimum number of required impressions for each ad group

What feature may be used to edit custom Floodlight variable data?

Text Editor

What can you see in the Last sync details tab? (select two)

A list of campaigns modified

The number of errors during the sync

When the sync occurred

When setting a CPA, ERS, or ROAS target for a bid strategy, how much conversion history should be considered?

1 week

2 weeks

1 day

3-4 weeks

What permissions are needed to create an advertiser?

Advertiser read-only

Advertiser edit

Read-only

Agency Manager

When can a user set up a scheduled automated engine sync?

After setting up an advertiser in DoubleClick Search, but prior to setting up engine accounts

Before setting up an engine account in DoubleClick Search

Before setting up an advertiser in DoubleClick Search

After the user adds and syncs an engine account for the first time

If bids on keywords in a bid strategy are manually overwritten, how long will it take for the bid strategy to resume bidding on those keywords?

24 hrs

1 hour

12 hours

6 hours

What changes can a user set up using scheudled edits? (select three)

Raise bids on keywords every Monday at 7am

Create a new bid strategy

Activate ads or keywords at a specific time

Lower bids on keywords during weekends

When a DoubleClick Search advertiser is linked to DoubleClick Campaign Manager, which product sets the timezone?

Each product uses separate time zones

What is the default attribution model for DoubleClick Floodlight?

Last Impression

First Click

First interaction

Last Click

To target multiple ERS, ROAS, or CPA, what goal should be selected?

Advanced Targeting

Clicks

What two Floodlight activity group types can be set up? (select two)

Metric

Counter

Sales

Dimension

What feature provides audience lists to DoubleClick Bid Manager or AdWords based on search clicks recorded by DoubleClick Search?

Remarketing lists

Attribution

Custom columns can be set up for which two conversion sources? (select two)

AdWords Conversion Trackers

DoubleClick Floodlight

Gemini Conversion Trackers

Bing Conversion Trackers

What are budget pacing reports used for?

Ensure that advertisers can track spending against a performance goal

Ensure that advertisers can track daily bid changes at keyword level

Automatically allocate spend between engines

Automatically allocate spend between advertisers

Which three URLs are involved in a landing page test? (select three)

Original

Control

Rule

Experiment

If an engine account is set to a different currency than an advertiser, metrics will appear in what currency when scoped to the engine level?

Engine's currency

Advertiser's currency

Billing currency

Ad group's currency

Reports can be scheduled for which three time frames? (select three)

Weekly

Monthly

Hourly

Daily

Which file type contains DoubleClick Search data?

Data Transfer Impression Files

GRP Reports

Data Transfer Click Files

Cross Dimension Reach Report

What is the correct DoubleClick Search account hierarchy?

Agency> Advertiser>Engine>Campaign>Keyword / productgroup>AdGroup>Ad

Agency> Advertiser>Engine>Campaign>AdGroup>Ad>Keyword / productgroup

Agency> Advertiser>Engine>Campaign>Keyword / productgroup

Advertiser>Engine>Campaign>Keyword / productgroup

Which two reasons might be responsible for hourly reports not showing data from two hours before? (select two)

The user does not have DoubleClick Search access

This is normal; DoubleClick Search data does not refresh until noon of every day

AdWords, Bing Ads, and Baidu are usually fresh in 2 hours. Yahoo! Japan and Yahoo! Gemini are usually fresh in 4 hours.

A rogue user has removed DoubleClick Search tracking from the AdWords UI

How can conversion attributes such as model type, color, and year of production be passed through Floodlight? (select two)

Set up Google Tag Manager with a Custom Floodlight Variable

It is not possible to pass conversion attributes.

Set up Custom Floodlight Variable as a dimension

Set up Google Analytics with a Custom Dimension

In bid strategies, which two conversion sources can be selected? (select two)

AdWords Conversion Tracking

Google Analytics

Google Tag Manager goals

What Floodlight tag measures purchases and revenue on a website?

Counter

Action

Revenue

Transaction

Which two scopes allow bulk edits? (select two)

Rules

Campaign

Engine

Network

In what order should new entities be created (assuming no campaigns already exist)?

Keyword > Campaigns > AdGroups

Campaigns > Adgroups > Ads > Keywords

Adgroups > Keywords > Campaigns

Keywords > Adgroups > Campaigns

If an engine account is set to a different timezone than an advertiser, in which timezone will Floodlight metrics appear when scoped to the advertiser level?

The engine's timezones

The advertiser's timezone

The local timezone of the advertiser's computer

DoubleClick Campaign Manager's timezone

Which three items can a bid strategy consider when optimizing the performance of a bidding portfolio as a whole? (select three)

Ad groups

Campaigns

Agency

Keywords/Product Groups

What type of landing page test can be run? (select three)

All devices landing page test

Mobile landing page test

Desktop landing page test

Segment landing page test

When is the Stop sync button grayed out?

When the engine account has been paused

When the sync has already started to apply updates to DoubleClick Search

When the sync is complete

During the first week of an active bid strategy, which two changes can potentially impact the learning period? (select two)

Increase bidding portfolio by 2 new keywords

Decrease bidding portfolio by 1 low-performing keyword

Decrease CPA target of bid strategy 60%

Decrease maximum bid in the bid strategy setting 40%

Which two functions can ValueTrack parameters perform?

Create custom date segmentation

Track additional conversion types

Dynamically insert information

Automatically sync to Google Tag Manager

Where can a saved web query be found?

In the right-hand menu, Click Advertiser Settings, then Web Query

In the right-hand menu, click Attribution, then Web Query

In the left-hand menu, click Budget Management, then Web Query

In the left-hand menu, click Downloads then Web Query

Which two column categories appear in formula columns? (select two)

Conversion metrics

Creation time

Search impr share

Engine metrics

What configuration setting eliminates duplicate conversions between advertisers?

Shared floodlight configuration

Revenue

Action

At which three levels can bid strategies be applied? (select three)

Adgroup

Campaign

Keyword

What attribution model is used to assign credit to the final touchpoint before conversion?

Last Click

Position-based

Data-Driven, but not Last Click

First Interaction

An advertiser manager has permissions to make which two changes to an advertiser's account? (select two)

Edit advertiser components

Edit advertiser settings

Remove user access to an agency’s advertisers

Edit all advertisers within an agency

Which two user types can activate the conversion API? (select two)

Agency user

Advertiser manager

Agency manager

Advertiser user

Which three features can be used to integrate offline conversion data? (select three)

Bulk sheets

DoubleClick Search API

sFTP

Google Data Studio

What are cross-environment metrics?

Estimated conversions that account for user behavior across devices and environments

Estimated conversions that account for user behavior across media channels

Estimated conversions that account for user behavior across devices, but not environments

Estimated conversions that account for user behavior across environments, but not across devices

What must be set up to report on a specific Floodlight conversion?

Reports cannot contain Floodlight conversions

Custom Metric

Custom Column

Custom Dimension

What is one benefit of enabling auto-tagging?

Creates a scheduled edit

Adds the Google Click ID data to a new budget pacing report

Appends the Google click ID to all landing page URLs

Adds a label to all AdWord campaigns

Why might Inventory Management stop making changes to a campaign?

Manual changes were made to the campaign, causing its "Inventory managed enabled" setting to be "No"

Manual changes were made to the campaign, causing the campaign to be read-only

The campaign template was removed

Campaign templates can only be set once at time of campaign creation

What two filters are available for a change history report? (select two)

Creation date

Change Type

Geo

Campaigns can only be copied within the same engine account for which two engines? (select two)

Yahoo Gemini

Bing Ads

adMarketplace

Social

What three features can a call-tracking partner use to send data to DoubleClick Search? (select three)

Bulksheets

Change History

DoubleClick Campaign Manager API 


More info about certification:

academy.exceedlms.com/student/path/5022


More info of other products in:

http://www.certificationanswers.com/en/exams-answers-2/

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