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DoubleClick Search Individual Certification Exam Answers
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Which three engines are supported by the DoubleClick Search API? (select three)
(Select All Correct Responses)
What is a key differentiator in functionality between labels and business data?
Ability to report at the campaign level
Ability to pause biddable items
Ability to segment metrics
Ability to pivot metrics within DoubleClick Search
How do you know if an inventory management template has created any entities?
Filter by the template's ID using the "Inventory template ID" option
Check the template's progress bar
Filter for errors in the reporting dashboard
What feature may be used to upload offline conversion data attributed to a DoubleClick keyword ID? (select two)
DoubleClick Search API
Which two types of goals can be targeted in Bid Strategies? (select two)
What conversion data can be uploaded using bulksheets?
AdWords conversion data
Google Analytics Goal data
Custom Floodlight variable data
Offline conversion data
How often is engine data refreshed in DoubleClick Search?
AdWords, Bing Ads, and Baidu are usually fresh in 4 hours, Yahoo! Japan and Yahoo! Gemini are usually fresh in 8 hours
Engine data is available immediately in DoubleClick Search and fresh every 30 minutes
Engine data for is updated every hour for all engine types
AdWords, Bing Ads, and Baidu are usually fresh in 2 hours, Yahoo! Japan and Yahoo! Gemini are usually fresh in 4 hours
When a customer doesn't use DoubleClick Campaign Manager as their ad server, what should their DoubleClick Search advertiser be linked to?
A placement in DoubleClick Campaign Manager
A publisher in DoubleClick Campaign Manager
A campaign in DoubleClick Campaign Manager
An advertiser in DoubleClick Campaign Manager
Which two types of uploads can be made through an sFTP endpoint? (select two)
Inventory management feeds
Google Search history
What three modifiers can be automated by a bid strategy? (select three)
Mobile bid adjustments
Search impression share bid adjustments
Location target bid adjustments
Remarketing target bid adjustments
What is the best option for passing a conversion attribute such as shipping cost?
Set up Custom Floodlight Variable using bulksheets
Set up Custom Floodlight Variable using the relevant engine frontend
Set up an additional Floodlight tag and pass the shipping cost through the revenue field
Set up Custom Floodlight Variable as a metric
Bulksheets can be used to complete which two tasks? (select two)
Upload custom floodlight variable data
Generate formula columns in bulk
Upload offline conversions
What is the best way to measure overall bid strategy performance?
Evaluate performance at the bid strategy level
Evaluate performance for individual keywords
Evaluate performance for individual campaigns
Evaluate performance for individual ads
What two methods can be used to send an Executive report to a user with no access to DoubleClick Search? (select two)
Link to a shared version of the generated report
Deliver daily file to shared sFTP
Send a downloaded PDF/Excel file
Not possible to send report to user without DoubleClick Search access
Which two constraints can an advertiser select on their conversion-based bid strategies? (select two)
What type of bid strategy is supported by the forecasting tool?
All DoubleClick and AdWords bid strategies
Conversions or Revenue
Data Exclusion events exclude data for a minimum of how many hours?
When an advertiser is linked to DoubleClick Campaign Manager and has a different currency set, which product sets the currency in DoubleClick Search?
DoubleClick Bid Manager
Each product uses separate currencies
DoubleClick Campaign Manager
At which three levels can rules be set up? (select three)
What setting should be applied to a Floodlight tag if a user is bidding to offline conversion data?
Image tag only
Primary source is offline
Primary source is retail
Which two segments CANNOT be applied to reporting data? (select two)
Which two attributes may be used to upload paid search offline conversions via the DoubleClick Campaign Manager API? (select two)
The Encrypted User ID
At which two levels can URL Templates be set up? (select two)
What two types of campaigns do bid strategy opportunities analyze? (select two)
AdWords App install campaigns
AdWords manual campaigns
Gemini Manual Campaigns
Bing Ads manual campaigns
What feature is used to track Google Display Network, Gmail promoted campaigns, or any other unsupported ad type that can specify its own landing page?
Landing page test
What happens when an engine is paused?
All campaigns are paused
Some campaigns are paused
Syncs are paused from the engine
Some adgroups and keywords are paused
When a reporting view is saved, who has access to the view?
Anyone using DoubleClick Search
Some users within an advertiser
All users within that advertiser
No users within an advertiser
To run a successful ad copy test, which three requirements must be met by the ads and ad group? (select three)
All keywords and engines must be paused
Ads must only include one ad copy test at a time
Each ad must contain only one landing page URL
Minimum number of required impressions for each ad group
What feature may be used to edit custom Floodlight variable data?
What can you see in the Last sync details tab? (select two)
A list of campaigns modified
The number of errors during the sync
When the sync occurred
When setting a CPA, ERS, or ROAS target for a bid strategy, how much conversion history should be considered?
What permissions are needed to create an advertiser?
When can a user set up a scheduled automated engine sync?
After setting up an advertiser in DoubleClick Search, but prior to setting up engine accounts
Before setting up an engine account in DoubleClick Search
Before setting up an advertiser in DoubleClick Search
After the user adds and syncs an engine account for the first time
If bids on keywords in a bid strategy are manually overwritten, how long will it take for the bid strategy to resume bidding on those keywords?
What changes can a user set up using scheudled edits? (select three)
Raise bids on keywords every Monday at 7am
Create a new bid strategy
Activate ads or keywords at a specific time
Lower bids on keywords during weekends
When a DoubleClick Search advertiser is linked to DoubleClick Campaign Manager, which product sets the timezone?
Each product uses separate time zones
What is the default attribution model for DoubleClick Floodlight?
To target multiple ERS, ROAS, or CPA, what goal should be selected?
What two Floodlight activity group types can be set up? (select two)
What feature provides audience lists to DoubleClick Bid Manager or AdWords based on search clicks recorded by DoubleClick Search?
Custom columns can be set up for which two conversion sources? (select two)
AdWords Conversion Trackers
Gemini Conversion Trackers
Bing Conversion Trackers
What are budget pacing reports used for?
Ensure that advertisers can track spending against a performance goal
Ensure that advertisers can track daily bid changes at keyword level
Automatically allocate spend between engines
Automatically allocate spend between advertisers
Which three URLs are involved in a landing page test? (select three)
If an engine account is set to a different currency than an advertiser, metrics will appear in what currency when scoped to the engine level?
Ad group's currency
Reports can be scheduled for which three time frames? (select three)
Which file type contains DoubleClick Search data?
Data Transfer Impression Files
Data Transfer Click Files
Cross Dimension Reach Report
What is the correct DoubleClick Search account hierarchy?
Agency> Advertiser>Engine>Campaign>Keyword / productgroup>AdGroup>Ad
Agency> Advertiser>Engine>Campaign>AdGroup>Ad>Keyword / productgroup
Agency> Advertiser>Engine>Campaign>Keyword / productgroup
Advertiser>Engine>Campaign>Keyword / productgroup
Which two reasons might be responsible for hourly reports not showing data from two hours before? (select two)
The user does not have DoubleClick Search access
This is normal; DoubleClick Search data does not refresh until noon of every day
AdWords, Bing Ads, and Baidu are usually fresh in 2 hours. Yahoo! Japan and Yahoo! Gemini are usually fresh in 4 hours.
A rogue user has removed DoubleClick Search tracking from the AdWords UI
How can conversion attributes such as model type, color, and year of production be passed through Floodlight? (select two)
Set up Google Tag Manager with a Custom Floodlight Variable
It is not possible to pass conversion attributes.
Set up Custom Floodlight Variable as a dimension
Set up Google Analytics with a Custom Dimension
In bid strategies, which two conversion sources can be selected? (select two)
AdWords Conversion Tracking
Google Tag Manager goals
What Floodlight tag measures purchases and revenue on a website?
Which two scopes allow bulk edits? (select two)
In what order should new entities be created (assuming no campaigns already exist)?
Keyword > Campaigns > AdGroups
Campaigns > Adgroups > Ads > Keywords
Adgroups > Keywords > Campaigns
Keywords > Adgroups > Campaigns
If an engine account is set to a different timezone than an advertiser, in which timezone will Floodlight metrics appear when scoped to the advertiser level?
The engine's timezones
The advertiser's timezone
The local timezone of the advertiser's computer
DoubleClick Campaign Manager's timezone
Which three items can a bid strategy consider when optimizing the performance of a bidding portfolio as a whole? (select three)
What type of landing page test can be run? (select three)
All devices landing page test
Mobile landing page test
Desktop landing page test
Segment landing page test
When is the Stop sync button grayed out?
When the engine account has been paused
When the sync has already started to apply updates to DoubleClick Search
When the sync is complete
During the first week of an active bid strategy, which two changes can potentially impact the learning period? (select two)
Increase bidding portfolio by 2 new keywords
Decrease bidding portfolio by 1 low-performing keyword
Decrease CPA target of bid strategy 60%
Decrease maximum bid in the bid strategy setting 40%
Which two functions can ValueTrack parameters perform?
Create custom date segmentation
Track additional conversion types
Dynamically insert information
Automatically sync to Google Tag Manager
Where can a saved web query be found?
In the right-hand menu, Click Advertiser Settings, then Web Query
In the right-hand menu, click Attribution, then Web Query
In the left-hand menu, click Budget Management, then Web Query
In the left-hand menu, click Downloads then Web Query
Which two column categories appear in formula columns? (select two)
Search impr share
What configuration setting eliminates duplicate conversions between advertisers?
Shared floodlight configuration
At which three levels can bid strategies be applied? (select three)
What attribution model is used to assign credit to the final touchpoint before conversion?
Data-Driven, but not Last Click
An advertiser manager has permissions to make which two changes to an advertiser's account? (select two)
Edit advertiser components
Edit advertiser settings
Remove user access to an agency’s advertisers
Edit all advertisers within an agency
Which two user types can activate the conversion API? (select two)
Which three features can be used to integrate offline conversion data? (select three)
DoubleClick Search API
Google Data Studio
What are cross-environment metrics?
Estimated conversions that account for user behavior across devices and environments
Estimated conversions that account for user behavior across media channels
Estimated conversions that account for user behavior across devices, but not environments
Estimated conversions that account for user behavior across environments, but not across devices
What must be set up to report on a specific Floodlight conversion?
Reports cannot contain Floodlight conversions
What is one benefit of enabling auto-tagging?
Creates a scheduled edit
Adds the Google Click ID data to a new budget pacing report
Appends the Google click ID to all landing page URLs
Adds a label to all AdWord campaigns
Why might Inventory Management stop making changes to a campaign?
Manual changes were made to the campaign, causing its "Inventory managed enabled" setting to be "No"
Manual changes were made to the campaign, causing the campaign to be read-only
The campaign template was removed
Campaign templates can only be set once at time of campaign creation
What two filters are available for a change history report? (select two)
Campaigns can only be copied within the same engine account for which two engines? (select two)
What three features can a call-tracking partner use to send data to DoubleClick Search? (select three)
DoubleClick Campaign Manager API
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