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      Doubleclick Bid Manager Basics Assessment Answers - Academy for Ads

      Doubleclick Bid Manager Basics Assessment Answers - Academy for Ads

      https://www.certificationanswers.com/en/category/doubleclick-bid-manager-basics-assessment-answers/


      The language of the answers are in English.


      Some Questions:

      How is content targeting different from audience targeting options?

      Content targeting only works with video ads

      Content targeting can be used with additional audience targeting

      Content targeting requires an additional CPM fee

      Content targeting is only available on DoubleClick Ad Exchange

      Which type of optimization is useful for refining your content targeting?

      Frequency optimization

      Day and time optimization

      Geo optimization

      Site optimization

      Which ad format is recommended to serve across all display campaigns?

      JS

      .MOV

      FLASH

      HTML5

      How does Bid Manager access creative assets that are stored on a third-party ad server?

      When an impression becomes available, Bid Manager searches multiple ad servers for the right creative.

      A creative is assigned to a line item in Bid Manager, which automatically adds the creative to the ad server.

      When the auction is taking place on the exchange, the creative is called to determine its quality score.

      An ad tag becomes a creative in Bid Manager, and when the creative loads, it calls the appropriate ad server.

      Which strategy allows marketers to serve ads only to users who have previously visited the homepage of their website?

      Keyword targeting

      Remarketing

      Lookalike targeting

      TrueView

      In which section of Bid Manager can you set alerts?

      Creatives

      User Settings

      Reporting

      Users

      In which section of Bid Manager can you assign creatives?

      Line Items

      Insertion Orders

      Audiences

      Pixels

      When does the creative approval process occur?

      When the line item starts generating impressions

      When the ad is served on a publisher’s site

      When a creative is added to Bid Manager

      When the line item is created in Bid Manager

      How do budgets behave within a Bid Manager insertion order (IO)?

      Budget caps are used for reporting purposes only. The system will spend based on bids and performance.

      One budget is set across all IOs and line items to control the advertiser’s overall spend.

      Budgets can be set up to spend across multiple flight windows within a single IO.

      Line items can spend more than the IO budget if they’re over-performing.

      What are two ways to target an audience online?

      URL and category

      Demographics and geography

      Device and IP address

      Keyword and time of day

      Which section in Bid Manager allows you to view all of your creatives and create new ones?

      Insertion Orders

      Admin

      Advertiser

      Partner

      Which level of the Bid Manager hierarchy is used for targeting and bids?

      Insertion Orders

      Budgets

      Campaigns

      Line Items

      What are three main campaign strategies?

      Prospecting, audience targeting, and remarketing

      Brand blasts, geotargeting and remarketing

      Audience targeting, brand blasts, and dayparting

      Prospecting, category targeting, and keyword targeting

      In which section of Bid Manager can you enable a new ad exchange?

      Insertion order

      Advertisers

      Partner

      Line Items

      What makes Bid Manager a unique solution for advertisers using a demand side platform?

      Real-time bidding capabilities

      Integration with DoubleClick products

      Bidding, targeting, and serving ads to users in real-time

      Integration with ad exchanges and third-party data providers

      Which option would allow Bid Manager to spend your budget at the same rate for the duration of the campaign?

      Even

      Ahead

      ASAP

      Flight

      How long is a typical in-stream video ad?

      25 – 40 seconds

      5 – 10 seconds

      15 - 30 seconds

      30 – 60 seconds

      Which tool helps you discover and extend your audience?

      Audience Composition report

      Impression share metric

      Inventory Availability report

      Third-Party Data Provider report

      What is Bid Manager’s main source of inventory?

      Blogs

      Google Search

      Networks

      Ad exchanges

      What is an example of a data cost?

      The costs for creative approval process

      An additional CPM for audience targeting

      A fee that accrues based on data integrity

      A % markup from a partner revenue models

      What can cause a delay for a campaign’s launch in Bid Manager?

      Creatives are disapproved due to ad policy issues

      The advertiser has multiple creatives assigned to a single line items

      A line item has automated bidding strategy

      There isn’t sufficient targeting set for the line item

      What information does the Inventory Availability Report provide?

      Potential impressions and unique users for your targeting settings

      Performance metrics for each campaign and creative

      Trending spend and performance metrics across all active campaigns

      Click and conversion metrics for each ad exchange

      What is one demand side platform offering that allows advertisers to reach their customers in the moment that matters?

      Offline conversion tracking

      Sophisticated audience targeting

      Pre-negotiated CPA buys

      Keyword-based search bidding

      How can agencies benefit from using a demand side platform?

      They can advertise on search for Google, Yahoo!, and Bing.

      They’re guaranteed to serve on YouTube mastheads.

      They can optimize an advertiser’s campaign through advanced targeting.

      They get access to email marketing packages.

      How can Bid Manager users add a profit margin to their revenue calculation?

      Use automated bidding

      Add a % markup to their revenue models

      Remove all partner costs

      Add a flat CPM partner revenue model

      What does the partner revenue model define?

      the relationship between third-party data providers and exchanges

      the purchase pathway for first-party audience targeting

      the “revenue” metric, which is used in reporting

      data costs recorded for third-party data segments

      Which report helps to optimize which sites the advertiser targets?

      Inline metrics

      A General report, grouped by site

      An Inventory Availability Report

      A Page Category report

      This “broadest reach” strategy allows marketers to serve ads to new users who have not previously visited their website.

      Retargeting

      Prospecting

      Keyword and category targeting

      Mobile app

      What benefit does a demand side platform provide to an advertiser?

      The ability to buy programmatic inventory between a buyer and seller

      A guaranteed minimum number and costs of ad impressions

      A creative API that lets an advertiser build Rich Media ads

      Templatized forms, such as “terms and conditions” agreements


      More info about the certification:

      academy.exceedlms.com/student/path/1115


      More info of other products in:

      https://www.certificationanswers.com/en/exams-answers-2/#ert_pane1-5

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