Doubleclick Bid Manager Basics Assessment Answers - Academy for Ads
The language of the answers are in English.
How is content targeting different from audience targeting options?
Content targeting only works with video ads
Content targeting can be used with additional audience targeting
Content targeting requires an additional CPM fee
Content targeting is only available on DoubleClick Ad Exchange
Which type of optimization is useful for refining your content targeting?
Day and time optimization
Which ad format is recommended to serve across all display campaigns?
How does Bid Manager access creative assets that are stored on a third-party ad server?
When an impression becomes available, Bid Manager searches multiple ad servers for the right creative.
A creative is assigned to a line item in Bid Manager, which automatically adds the creative to the ad server.
When the auction is taking place on the exchange, the creative is called to determine its quality score.
An ad tag becomes a creative in Bid Manager, and when the creative loads, it calls the appropriate ad server.
Which strategy allows marketers to serve ads only to users who have previously visited the homepage of their website?
In which section of Bid Manager can you set alerts?
In which section of Bid Manager can you assign creatives?
When does the creative approval process occur?
When the line item starts generating impressions
When the ad is served on a publisher’s site
When a creative is added to Bid Manager
When the line item is created in Bid Manager
How do budgets behave within a Bid Manager insertion order (IO)?
Budget caps are used for reporting purposes only. The system will spend based on bids and performance.
One budget is set across all IOs and line items to control the advertiser’s overall spend.
Budgets can be set up to spend across multiple flight windows within a single IO.
Line items can spend more than the IO budget if they’re over-performing.
What are two ways to target an audience online?
URL and category
Demographics and geography
Device and IP address
Keyword and time of day
Which section in Bid Manager allows you to view all of your creatives and create new ones?
Which level of the Bid Manager hierarchy is used for targeting and bids?
What are three main campaign strategies?
Prospecting, audience targeting, and remarketing
Brand blasts, geotargeting and remarketing
Audience targeting, brand blasts, and dayparting
Prospecting, category targeting, and keyword targeting
In which section of Bid Manager can you enable a new ad exchange?
What makes Bid Manager a unique solution for advertisers using a demand side platform?
Real-time bidding capabilities
Integration with DoubleClick products
Bidding, targeting, and serving ads to users in real-time
Integration with ad exchanges and third-party data providers
Which option would allow Bid Manager to spend your budget at the same rate for the duration of the campaign?
How long is a typical in-stream video ad?
25 – 40 seconds
5 – 10 seconds
15 - 30 seconds
30 – 60 seconds
Which tool helps you discover and extend your audience?
Audience Composition report
Impression share metric
Inventory Availability report
Third-Party Data Provider report
What is Bid Manager’s main source of inventory?
What is an example of a data cost?
The costs for creative approval process
An additional CPM for audience targeting
A fee that accrues based on data integrity
A % markup from a partner revenue models
What can cause a delay for a campaign’s launch in Bid Manager?
Creatives are disapproved due to ad policy issues
The advertiser has multiple creatives assigned to a single line items
A line item has automated bidding strategy
There isn’t sufficient targeting set for the line item
What information does the Inventory Availability Report provide?
Potential impressions and unique users for your targeting settings
Performance metrics for each campaign and creative
Trending spend and performance metrics across all active campaigns
Click and conversion metrics for each ad exchange
What is one demand side platform offering that allows advertisers to reach their customers in the moment that matters?
Offline conversion tracking
Sophisticated audience targeting
Pre-negotiated CPA buys
Keyword-based search bidding
How can agencies benefit from using a demand side platform?
They can advertise on search for Google, Yahoo!, and Bing.
They’re guaranteed to serve on YouTube mastheads.
They can optimize an advertiser’s campaign through advanced targeting.
They get access to email marketing packages.
How can Bid Manager users add a profit margin to their revenue calculation?
Use automated bidding
Add a % markup to their revenue models
Remove all partner costs
Add a flat CPM partner revenue model
What does the partner revenue model define?
the relationship between third-party data providers and exchanges
the purchase pathway for first-party audience targeting
the “revenue” metric, which is used in reporting
data costs recorded for third-party data segments
Which report helps to optimize which sites the advertiser targets?
A General report, grouped by site
An Inventory Availability Report
A Page Category report
This “broadest reach” strategy allows marketers to serve ads to new users who have not previously visited their website.
Keyword and category targeting
What benefit does a demand side platform provide to an advertiser?
The ability to buy programmatic inventory between a buyer and seller
A guaranteed minimum number and costs of ad impressions
A creative API that lets an advertiser build Rich Media ads
Templatized forms, such as “terms and conditions” agreements
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