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      Search Ads 360 Basics Assessment Answers - Academy for Ads

      Search Ads 360 Basics Assessment Answers - Academy for Ads

      https://www.certificationanswers.com/en/category/doubleclick-search-basics-assessment-answers/


      The old name of this certification is Doubleclick Search Basics Assessment


      The language of the answers are in English.


      Some Questions:

      What KPI and target metric should you select to get the most clicks possible within your $5,000 budget?

      Actions, Monthly spend

      Clicks, Return on advertising spend (ROAS)

      Actions, Cost-per-action (CPA)

      Clicks, Monthly spend

      Asa is ready to get started using DoubleClick Search to set up his first search campaign. What are the correct steps and order he needs to perform them in?

      Create advertiser; create engine account; create campaign; create ad groups; create ads and keywords

      Create ad groups; create campaign; create advertiser

      Create ads; create keywords; create engine account; create campaign

      Create engine account; create keywords; create ads; create campaign

      Bid strategies can find the most opportunities under which condition?

      A large portfolio that focuses on a single device

      A very focused portfolio that is not very complex

      A small portfolio with very clear goals

      A large portfolio with many trade-offs and opportunities

      What are the advantages of using DoubleClick Search to manage a large and complex campaign?

      Exclusive access to Google search advertising

      Centralized management and reporting with automated bid strategies

      Reduced cost

      The capability of running promotions on one engine at a time

      Miranda is running a search campaign on multiple engines. The campaign includes over a thousand keywords and frequently runs seasonal promotions. What can she do to simplify her tasks while still meeting her goals?

      Use a search engine management platform

      Take advantage of search engine optimization

      Reduce the number of keywords in the campaign

      Run promotions annually, instead of seasonally

      What is a benefit of using executive reporting?

      Cross-advertiser metrics displayed in terms of high-level concepts and colorful charts for easy presentation

      Charts and tables that show metrics for attributes like ad copy

      Full reporting on performance and conversion statistics in one dashboard

      Reporting tools available exclusively for executive-level users

      What information can a Floodlight tag track using custom variables?

      Promo codes

      IP addresses

      Email addresses

      Customer’s full name

      Sarah creates a Floodlight activity group to track the number of hits on her advertiser’s home page. If she also wanted to track customer purchases, what does she need to do?

      Add another transaction tag to the activity groupv

      Ensure the activity group uses a custom variable

      Create a separate activity group and a transaction tag in it

      Add a “Transaction – Items Purchased” tag to the group

      What is search engine marketing?

      When a system requires you to work with an expert in search engine optimization

      When an advertiser runs ads that show up alongside natural search results on a search engine

      When search engines attempt to increase their market share

      When an advertiser makes improvements to their own website, so that it ranks higher in natural search results

      You’re running a search campaign to promote a product for senior citizens. You choose to exclude keywords such as “teenagers” and “kids.” What type of keywords are these?

      Prohibited

      Negative

      Avoidance

      Exclusionary

      What would you do first to report on data for your “thank you page” Floodlight activity?

      Add an attribution model

      Create a Floodlight activity group

      Create a Floodlight activity column

      Enable support for Google Analytics

      You’re looking to examine performance by device type to compare conversions between desktop, mobile, and tablet. How would you view this information in the performance dashboard?

      Segment data by device type

      Tag your site with a device specific floodlight tag

      Change the date range to focus on dates that tablet users would be most active

      Select the engine accounts tab and examine search engines used by mobile users

      What goal does a bid strategy use to optimize your bids?

      Your ad copy

      Your key performance indicator

      Your budget pacing metrics

      Your search terms data

      Fareena’s Flowers wants customers clicking their ad on mobile to call their order hotline instead of opening their website. What type of ad do you need to create?

      Smartphone ad

      Call-only ad

      Text ad

      Search ad

      Your client wants to track conversions based on the number of sales. What type of Floodlight tag should you use to track this?

      Custom variable

      Cross-channel

      Action

      Transaction

      How is a search ad’s ranking determined?

      The number of years the advertiser has been in business

      The advertiser’s bid only

      The advertiser’s bid and relevance to the search results

      The advertiser’s history of advertising on the search engine


      More info about certification:

      academy.exceedlms.com/student/path/1299


      More info of other products in:

      http://www.certificationanswers.com/en/exams-answers-2/

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