Studio Basics Assessment Answers - Academy for Ads
Learn how to use Studio to make and manage ad creatives for campaigns
The old name of this certification is Doubleclick Studio Basics Assessment
The language of the answers are in English.
What kind of data would be used to target ads to people who have recently searched for information about soccer matches?
Dynamic targeting keys
User profile data
First- or third-party data segments
Which tool is used to populate data into a dynamic feed template?
Google Web Designer
DoubleClick Digital Marketing
DoubleClick Campaign Manager
Which issue is prohibited by DoubleClick Studio, and will cause an HTML5 creative to fail QA?
The creative’s exit URL goes to the wrong page on your website.
The creative was not built in Google Web Designer.
The total (zipped) file size of the creative is 250 KB.
A creative animation that loops indefinitely.
How can a travel advertiser capture flights that users search for using Floodlight tags, in order to deliver a tailored message in the future?
It’s not possible, as Floodlight tags can only capture product data
Use the global site tag, which automatically tracks this information
Use custom variables, also known as u-variables
Use a third-party tool, as this data cannot be captured through Floodlight natively
Which tool enables the development, QA, and publishing of rich media and dynamic creatives?
Google Web Designer
Google Tag Manager
DoubleClick Campaign Manager
What is a digital brief?
A sample of sketches of creative designs and logos, covering multiple ad formats
A multi-device strategy, focusing on how mobile web and mobile app can be integrated into each dynamic creative
An article that indicates the number of dynamic creative iterations based on the negotiated terms and conditions
A document that covers a media plan, with the campaign goals and method to execute
Which reporting dimension represents the dynamic feed’s reporting label in a Floodlight report?
Dynamic Element Value ID
Dynamic Element Value
A dynamic ad plays a video when it’s clicked. What tool on the creative preview can be used to verify this action occurs?
Creatives by status
How can you check that the geo-targeting feed names are formatted correctly?
Include a row for the feed’s default creative customized to a specific geo-location
Use the formatting in the Placement column in the AdWords API
Use the formatting from the Canonical Name column in the AdWords API
Use the Conditional Formatting options in the Format dropdown in Google Sheets
Amanda is preparing a tearsheet of her dynamic ad to send for review. Several reviewers are outside of her agency and do not have access to the DoubleClick Studio account. What share setting should Amanda choose?
What’s the quickest way to preview, save, and share a dynamic ad containing dozens of iterations with others, using DoubleClick Studio?
With a tearsheet
Save images in preview as a PDF
Save images in preview
Take, save, and share screenshots
An analytics team wants to measure the amount of time between an ad expansion and a call-to-action click. Which tracker can they apply in Studio to get this data?
Eduardo is building a new HTML5 creative in Google Web Designer. How can he ensure that it will work with Studio?
He adds the Studio files to the file’s library in Google Web Designer.
He sets the new file’s environment to DoubleClick.
He includes the DoubleClick component in the creative.
He sets the ID in the Properties panel to “DCLK”.
Which audience lists work for data pass dynamic targeting using DoubleClick Studio and Bid Manager?
Third-party audience lists
First-party audience lists
Google in-market audience segments
Third-party demographic segments
Roland helps build some of his team’s creative. He also advises on technical requirements for the creative. What role does he play on his team?
After publishing an ad in Google Web Designer, how can the graphics files be accessed in DoubleClick Studio?
The files must be manually uploaded into the asset library.
The files are initially accessible in DoubleClick Campaign Manager.
The files are accessed through a third-party file manager.
The creative’s files are automatically shared in the asset library.
In Google Web Designer, which UI panel is used to bind the elements in a creative shell with the data from the dynamic feed?
The Properties panel
The Library panel
The Dynamic panel
The Components panel
A retail advertiser wants to reach users who have visited their store locator page. What type of targeting will deliver the right creative to this audience?
AdWords API targeting
First-party audience retargeting
Third-party audience targeting
Which column(s) assigned to the dynamic profile allow dynamic content to change on specific dates?
Start date and End date
What action ensures that the dynamic feed can be imported into Studio’s dynamic profile?
The Google Sheet (dynamic feed) is shared with the required Studio email addresses.
The data in the Content Source Preview is assigned to DoubleClick.
The dynamic profile’s rules have been set to show the right content from the feed’s header rows.
The correct data types have been set in Studio.
KidApparel’s dynamic ads have hundreds of iterations that change based on the products their customers viewed on their site. What can the team developing their feed do to help them interpret the performance data for each ad?
Create meaningful reporting labels
Work with a third party to interpret their data
Build a spreadsheet to cross-reference their product IDs with their product names
Work with their product team to create better product names
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