TVOT has always been about where our industry is heading. This session will take a hard look at what we need to put in place to get there and to thrive.
The emerging business and creative opportunities in the entertainment video sector that are enabled by the promise of 5G, spatial computing (VR/AR/MR), connected cars, IoT and even voice will impact distribution, discovery and monetization of what we currently think of as TV, advertising and content creation. But what needs to be put in place to realize that potential at scale and to ensure sustainable success? What is needed in terms of consistent technical and other standards? What about measurement, workflow issues and brand safety protections? And then there's the elephant in the room--how do we consistently and effectively manage all the data that will flow, in a manner that balances business needs with the ever more sensitive issue of privacy and data security? Is the VR community thinking about GDPR 2.0?
Hear from a panel of practitioners and thought leaders addressing these issues from different perspectives as they prepare their companies and partners to deal with the emerging realities of the worlds we focus on at TVOT. Panelists include:
• Mike Bloxham, SVP of Global Media and Entertainment, Magid (Moderator)
• Irena Cronin, CEO, Infinite Retina
• Arthur Orduna, Chief Innovation Officer, Avis Budget Group
• Howard Shimmel, President, Janus Strategy and Insights
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