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      Ecommerce Analytics: From Data to Decisions Answers - Analytics Academy

      Ecommerce Analytics: From Data to Decisions Answers - Analytics Academy discover useful reporting and analysis techniques to help your ecommerce business make informed decisions using Google Analytics data. In this self-paced online course, you’ll immerse yourself in the measurement planning process and practice navigating Google Analytics to improve the performance of an example ecommerce business.

      https://www.certificationanswers.com/en/ecommerce-analytics-from-data-to-decisions-answers/


      Not all the answers are correct, but the number of correct answers is enough to pass the exam.

      The language of the answers are in English.

      If the answers are updated, within the following 14 days after your purchase , we´ll revise the new answers and send them to you.


      Some questions:

      1 - Introduction to Ecommerce Analysis - Assessment

      1.

      You should use the same dashboard to monitor your site's performance, regardless of business objectives and job roles.

      True

      False

      2.

      Google Analytics segments allows you to do which of the following?

      (select all answers that apply)

      Copy built-in segments

      Create your own customized segments

      Build segments using dimensions or metrics

      Create a session segment spanning multiple sessions

      3.

      The “All Sessions” segment includes every session within the selected date range.

      True

      False

      4.

      What allows you to create segments based on a specified order of user conditions?

      System segments

      Sequence segments

      Shared segments

      Starred segments

      5.

      In this Overview report, which audience segment has the longest session duration and highest pages per session?

      The Referral Traffic segment

      The Search Traffic segment

      The Direct Traffic segment

      Cannot tell from this report

      6.

      To create a segment that includes all users who have seen the summer promotion landing page during any session, what setting needs to change?

      Change the filter setting from "Sessions" to "Users"

      Change the filter setting from "Include" to "Exclude"

      Change the dimension setting from "Landing Page" to "Page Title"

      Change the rule from "exactly matches" to "does not match"

      2 - Understanding Customers - Assessment

      1.

      If one of your site's paid traffic sources had a low ecommerce conversion rate, which actions should you take?

      Immediately stop investing in marketing for the source

      Immediately increase marketing spend for the source

      Determine whether the traffic source fulfills other site goals

      Determine whether the source assists in conversions

      2.

      In this Multi-Channel Funnel report, which two channels have the highest overlap and would benefit from coordinated marketing messaging?

      Paid Search & Social Network

      Paid Search & Display

      Email & Display

      Email & Social Network

      3.

      In this Multi-Channel Funnel report, which channel is the best at assisting ecommerce conversions relative to the number of Last Click or Direct Conversions it drove?

      Direct

      Referral

      Organic Search

      Email

      Social Network

      4.

      In this Attribution report, which channel misses out on the most conversion credit when using the “Last Interaction” model (versus the “First Interaction” or “Linear” conversion models)?

      Direct

      Email

      Referral

      Organic Search

      Social Network

      5.

      Based on this Demographics report, which gender, age, and user type is most likely to make a purchase?

      new male visitors aged 18-25

      new male visitors aged 25-34

      returning female visitors aged 35-44

      returning male visitors aged 45-54

      3 - Understanding Shopping Behavior - Assessment

      1.

      To use the Product List Performance and Shopping Behavior Analysis reports, you must first implement Enhanced Ecommerce on your website.

      True

      False

      2.

      The Product List Performance report provides a recommended list of products to remove from your website.

      True

      False

      3.

      In this Product List Performance report, which product list and list position is most efficient at driving product clicks?

      In this Product List Performance report, which product list and list position is most efficient at driving product clicks?

      Position 1 on the Homepage Promo list

      Position 1 on the Similar Products list

      Position 3 on the Homepage Promo list

      Position 3 on the Similar Products list

      4.

      In this Product Performance report, which product indicates potential issues with the product details page?

      22 oz. Mini Mountain Bottle

      Travel Journal

      Organic Basic T-Shirt

      Men's Heather T-Shirt

      5.

      In this Checkout Behavior Analysis report, which step in the checkout process should you optimize based on its drop-off rate?

      Billing

      Shipping

      Payment

      Review


      More info about the certification:

      analytics.google.com/analytics/academy/course/3


      More info of other products in:

      http://www.certificationanswers.com/en/exams-answers-2/

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      • Size 522 KB
      • Length 10 pages

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