Edit product


The Design of Influence (e-book)

Are your web and mobile products being used they way you want them to? Are you certain that your apps are helping your users accomplish what they need to get done? How can you drive more sales from your e-commerce sites? How did products like Facebook and Udemy get millions of users to use them consistently?

In this e-book you'll learn from dozens of successful companies about how to use Dr. Robert Cialdini's six famous principles of persuasion--Reciprocity, Social Proof, Liking, Scarcity, Consistency and Commitment, and Authority--to design digital experiences that positively influence the actions of your users.

The Design of Influence fuses psychology with web and mobile design practises to teach you lessons from some of the most used and successful companies today, including:

  • Udemy
  • Tinder
  • Twitter
  • Expedia
  • LinkedIn
  • Booking.com

and many smaller ones you may not have heard of.

You can download a sample of the book from here.

Design is influential - whether it's in your favour or against. This e-book will prepare you to design your digital experiences deliberately and helpfully, leading to increased trust amongst your users, higher user engagement rates, more satisfied customers, and more sales.

You'll also be able to look at websites and apps through a more critical and analytical lens and be able to articulate why they were effective or not.

And once you purchase the book, you'll receive all subsequent book updates for free. You'll also be the first to hear about any companion upgrades and products that we release in the future.  

We're pretty sure you'll enjoy the book and get some long-lasting lessons from it. But we also understand that everything doesn't always go according to plan. So if you're unfortunately not satisfied with the book within 30 days, just let us know and we'll give you a refund. We might ask a few questions about what you didn't like about it and how we can improve.

You've purchased this product

See it in your library

View in Library
Sorry, this item is not available in your location.
Sold out, please go back and pick another option.
  • PDF (.mobi and .epub will be added soon)
  • Size39.7 MB
  • Length158 pages


The Design of Influence (e-book)

Enter your info to complete your purchase


···· ···· ···· 4242
Test card



Use a different card?


pp paypal

or pay with

We do not keep any of your sensitive credit card information on file with us unless you ask us to after this purchase is complete.

or pay with

You'll be charged US$19.

Your purchase was successful!

We charged your card and sent you a receipt

    Gumroad Library

    Download from the App Store or text yourself a link to the app

    Good news! Since you already have a Gumroad account, it's also been added to your library.

    Powered by Gumroad